Refresh loader

Category : Website Designing

Home > Archive for Website Designing (Page 2)

Top 6 Benefits Of Cloud Computing For Your Business

The cloud has become an indispensable part of our daily lives. We come into contact with it every time we open our emails, watch Netflix or follow an online course. Thanks to the increase in applications, the popularity of cloud services are all the more true for businesses. The shift to fully digital solutions is well underway and there are very good reasons for this. 

In some cases, cloud computing means completely shifting your office to a digital environment that can be accessed from just about anywhere with an internet connection. But even with a less drastic move to ‘the cloud’, cloud computing gives you a huge increase in functionalities via the browser and an increase in the number of devices that can connect to the internet to get started with your company data. 

Here are the most important benefits for you and discuss how they can make a difference for your company.

  1. Savings on IT and Infrastructure

Switching to cloud computing can save you a lot in IT costs. For starters, you no longer have to worry about purchasing and maintaining all kinds of server installations to store data. You no longer have to configure this, you no longer have to make room for it and the associated electricity costs disappear.

Many cloud services also offer ready-made software packages, so you no longer have to invest in this. In addition, you also need fewer experts within your company who have to maintain your IT infrastructure and provide everything with updates, or you can use them for more important tasks. In case of problems, you can immediately contact the administrator of your cloud to assist you. All of this makes it extremely easy for starting companies.

  1. Flexibility

Working in the cloud gives you enormous flexibility. By placing the entire digital work environment of your organization in the cloud, you can actually work with your data from anywhere and at any time, whether you are visiting a customer or want to quickly check something during the weekend. This also allows those employees who do not need direct access to the company to work from home. For example, it also gives you the opportunity to have experts from all over the world participate in your projects without any problem. Where in the past you always had to work with a fixed computer, that has become completely unnecessary. After all, many cloud applications are also accessible via a smartphone or tablet. 

  1. Scalability

By moving your data and activities to the cloud, you have the advantage that you can easily determine the scale of your activities yourself. Would you like to expand everything quickly and do you want to be sure that your systems can handle the influx? This usually does not have to take long and in some cases, it can even be solved with a limited number of mouse clicks. Has the attention for your organization decreased somewhat and would you rather slow down? That’s no problem either. Everything can be perfectly adjusted to your needs, which gives you enormous flexibility. So you don’t have to worry about purchasing additional equipment

  1. Security of your data

Putting your data and productivity applications all in the cloud can seem quite scary. After all, your data is no longer with you, so what if something happens to it? However, cloud providers are increasingly aware of the appeal of all the data residing on their servers, which is why they invest heavily in all possible means to keep the information safe, both in the event of disasters and external actors. This quickly ensures that your data is in safer hands with them than on your own IT infrastructure. Your data is often copied across different servers, so in case of an emergency, there is still a copy available.

Working with the cloud also gives you the option to work with multiple backups of your data and software. If something does go wrong, you can easily reset all data from your own cloud very quickly. Everything can be easily copied and re-applied, immediately limiting your potential downtime. So you don’t have to worry too much that your business will ever come to a standstill, regardless of your size.

  1. Better Collaboration

The increase in home working has made it all the more clear how important it is to have an environment in which your employees can communicate easily with each other. However, cloud computing makes collaboration a breeze. The information your employees have to work with is available to everyone and can therefore be shared easily and securely. Some cloud services even offer standard collaboration software, which makes creating, adapting, and distributing information together child’s play. So you lose as little time as possible on communication errors and give employees the opportunity to interact as productively as possible.

  1. Automatic Updates

Software needs to be updated regularly and that can quickly prove to be a time-consuming activity for your IT department. Thanks to the cloud, however, these updates take place behind the scenes and your provider always provides you with the latest software. In addition to software updates, automatic upgrades to the servers can also take place, so that you can always get started with the fastest and most powerful infrastructure.

Why You Should Adopt An Agile Working Methodology?

Agile Working Methodology is a way of thinking, working, and organizing. It allows organizations to respond quickly and effectively to changes in the outside world. Customer satisfaction is paramount, especially in light of company well-being and healthy results.

          Nowadays Agile working is often applied in organizations; efficiency and effectiveness are central to this working method. Why should you also consider Agile working? Here are the reasons you should consider using this technique in your organization.

  1. Increased Product/Service Quality

Logically, a customer does not want to buy bad products, but developers within a Scrum team do not want to deliver a bad product anymore. By working in Agile, developers have plenty of time to focus on developing the product, while other team members worry about peripheral issues. As a result, the product will be delivered on time and of high quality.

  1. Predictability Is Made Possible By Agile Working

Where organizations were previously able to provide few details about the delivery time, making the switch to Agile makes the development process more transparent: customers know exactly how long it takes to develop a product and what to expect from it. With sprints as a guideline, the delivery rhythm of a Scrum team is extremely predictable. That’s what makes it so pleasant for customers.

  1. Creating The Right Products/Services

Although this reason is very similar to the previous one, there is certainly an important difference. It is possible that a Scrum team builds exactly what the customer asks for, but that this product is put into use in a completely different way than was intended beforehand. So no value is created for the customer, even though that is precisely the goal. By delivering a partial product after each sprint and then improving it, the Scrum team has a better idea of ​​the customer’s actual wishes and what the product is ultimately used for.

  1. Customer Satisfaction

Although Agile is not a panacea, customers do have the opportunity to follow the development process of the product. The Scrum team remains in constant communication with the customer to deliver the best possible product together. In addition, you make a customer extra happy when a team can add new functions to an existing product or service.

  1. Agile Working Reduces The Risks

When an organization starts working with Agile, this has a direct effect on reducing the risks related to the delivery of wrong products and/or services. Agile itself is risk management. Because partial products are presented to the customer every 2 – 4 weeks and immediate feedback is given, the chance that an incorrect end product will ultimately be delivered is greatly reduced.

  1. Faster Time To Market

A common problem that organizations encounter is the lengthy delivery period. This regularly results in the delivery of wrong products or services that the customer is no longer interested in. By working Agile you avoid this issue completely because a delivery period of 2 – 4 weeks is used.

Interested in Creating Your Own Website? Here’s a Checklist.

Do you want a unique website developed for you? What considerations do you need to make then? For new websites, SMEs, independent business owners, and international corporations. A reliable website is essential if you want your business to succeed. This website checklist will help you make the right choice of a suitable website design agency.

These are the most important things to keep in mind when you want to create a new custom website. 

In this case, Ouriken helps you to design your website as per your requirement so that your website must meet; your objective and ambition, budget, technical conditions, and the choice of the right website design agency.

Purpose Of Your Website :

Know what you want, why you want this, and for whom you want your website made. Is it intended to attract clients, publicize an event, or promote the sale of goods or services? The objectives are many.

A well-thought-out custom website can help you with that. Your requirements are catered to and your goals are aided by a professional website in a number of ways:

  • User Experience design (user-friendliness)
  • Storytelling (brand story)
  • Customer Journey

Search engine optimization (SEO)

Determine Your Budget In Advance :

What budget have you set aside for creating your new website? Do you want your website designer to integrate the content for you, do you do it yourself, or do your employees do it?  Do you have enough knowledge of Photoshop to create web-optimized images? All these questions determine the final costs for your website because this work will have to be done.

Everything stands or falls with your intention; what should the website bring you and what is it worth to you? This decides if you go for a one-page site, a custom WordPress site, or a standard topic.

In case you do not have a good idea for website designing, ouriken can help you with this by making your website and creating a lively innovation that will draw customers with a global reach toward your business.

Pick A Website Design Agency That Suits You :

Would you like to have an expert site made? Then the website composition organization doesn’t need to be huge. The size of the Website Design Agency doesn’t express anything about the quality. A dream team of these 2 tough superheroes is usually sufficient;

An experienced website designer

An excellent programmer

A decent website specialist doesn’t just make a delightful plan. He/she assists you with settling on the right essential decisions so your site becomes fruitful.

Ouriken is a website design agency that will help you to build your website, which is considered a very important part of the business, and the one which acts as the front desk for your Internet business. Which will have a better impact on website users, who are potential clients.

Search Engine Optimization (SEO) :

Obviously, you need to have a site made that is enhanced for web search tools like Google and Bing. What do you need to consider and how would you best move toward this? How would you expand your possibilities of getting a spot on the primary page of Google-indexed lists?

Your organization should consider this in fact ahead of time and set it up so that your site is viewed as well. Together with external service partners, he ensures a strong SEO.

A good website developer should be able to understand the basics of SEO and integrate that into your website’s DNA. Through that, you can build your possibilities by being highlighted at Google’s top. Ouriken can provide you with the SEO services you may require for your website.

Own Input VS Experienced Advice :

Do you need to give a ton of info yourself or do you get solid counsel from your website specialist about the plan, technique, and execution of your design website? Direction from an accomplished website specialist is fundamental for a fruitful site.

As a customer, you do not have all the knowledge in a monopoly and you have to be able to rely 100% on the expertise of your designer. So if you have to give too much input yourself without getting good advice, it may not be the right agency for your needs.

Getting good advice from an experienced website designer is crucial here. Ouriken is an expert in website design with a year of experience in this field. Your objectives and ambitions will be met by Ouriken

WHY CUSTOM WORDPRESS DEVELOPMENT IS BETTER FOR YOUR BUSINESS?

WordPress is the most common and easiest way to make your own website or blog. And when it comes to building a custom WordPress for your business, Ouriken is the best platform that provides complete web design for businesses and artists. WordPress powers over 40.0% of all the websites on the Internet. WordPress is probably used by more than one out of every four websites you visit. And hence Ouriken helps to develop the best websites on WordPress for your business and other promotional demands.

WordPress is an open-source content management system operating under the GPLv2 license, which ensures that anybody can use or change the WordPress program for free. But sometimes, we are not familiar with all the functions and options it has, in such cases we can hire Ouriken to assist us in building our new customized business website. Ouriken allows you to customize the best websites for your businesses and operational plans. 

A Content Management System (CMS) is a tool that allows you to handle important aspects of your website, such as content, without requiring to know how to code.

custom wordpress development

Here, Ouriken allows a fresher/beginner artist, business owners to develop their own business websites with zero knowledge.  

The end result is that Ouriken makes building a website accessible to anyone, even people who aren’t developers on WordPress. Though WordPress began as a blogging platform, it has since developed into a powerful website builder and Content Management System.

The best part about Ouriken is that it is easy to use and flexible enough to make different types of websites. That’s the main reason why Ouriken has grown so much in popularity. According to a recent survey, WordPress powers 32.3% of all websites on the internet, and hence you can see a variety of WordPress website designs and options available with Ouriken.

New trends of Web Designing in 2021

Trends come and go and every time it keeps getting better and unique. Just like how technology keeps changing, trends change as well. After a certain period of time, the thing that was called “Trend” does not get that much attention from the audience. so one needs to keep track of things that are trending to interact with audience. 

There are many new and unique things trending in 2021, let’s have a look at the web designs that are trending 

  • Fonts

Since covid, all the vintage and old stuff are coming back as aesthetics whether its fashion, makeup or architecture. Therefore, retro fonts are also slowly coming back as a trend. 

In 2021, the retro fonts that are coming back are not the same dull & tired fonts anymore; they are changed and styled in a modern way to look cool and fresh.

Many companies, brands are using retro fonts on web designs which are attracting a large number of audiences. 2021 is a throwback and merging of both old & new and creating something unique.

  • Horizontal scroll

Horizontal scroll on websites are in trend as they are something unique and new. However, keeping a horizontal scroll on the website means you need to add proper labels and arrows. Without proper labels it will confuse the audience and hence no matter how good the website will be it will not grab much attention as customers won’t be able to find the information they need.

Related Post: Why do companies Redesign their Website every year?

  • Cartoon illustrations

Nowadays keeping cartoon illustrations as logo for any information is growing. 

Before the websites were all full of texts and images but due to web designers creating new unique designs and ideas to connect with the audience on a personal level, cartoon illustrations have taken a massive growth.

Cartoon illustrations have gained popularity as it displays humanity and a healthy environment. These illustrations show more creativity and also grab the attention of a large number of audience.

  • Colour less

Colour less design is slowly getting a lot of attention. It may sound plain and minimal but it still gives off a very aesthetic pleasing feel to the website. 

This colourless design has a very plain white background as a normal website and all the images displayed are all in white-grey-black effect, once the audience clicks or goes to the images it turns from black & white to colourful images. 

However, the model agencies, photographers, or designers using this type of design surely gets lots of attention as it keeps the aesthetic minimal but also very dynamic.

  • Parallax Design

Parallax is an illusion where the near object seems to be moving faster than other objects. We see this effect in our everyday life for example while riding your car through scenery.

The reason why this parallax effect is gaining lots of attention is because it makes the web page seem real and alive.

The web page looks like a theatre stage with all those moving objects and it also makes the website seem very unique and engaging. As animations are growing fast in the modern world, using them for website designs is a very good way to attract audience attention.

Related Post: 8 Tips to Speed up WordPress Performance

  • Serene colours

An average person spends almost 3-4 hours a day on the internet without adding the work hours. Surfing the internet all day and seeing all the graphics and 3d images gives a lot of strain on the eyes. 

Now that the web designers have taken this thing into account and brought a serene colour web design that is easy on human eyes. 

In 2021, people have started thinking more beside the dark and light colours. The medium and soft tone colours are in trend that not only seem vintage but also very aesthetically pleasing.

Use of pastel colours such as sage green, light blue, medium to soft light tones of orange and purple are very popular hence using them on websites will not only make it look beautiful but will also help to please the eye strain and attract an audience.

8 Tips to Speed up WordPress Performance

During a technical audit, you should be most concerned with improving the speed of your website. In general, users prefer to browse sites with faster page loading times, and there are numerous online tools that provide detailed insights into your website’s speed performance. Increasing the speed of a website begins with your WordPress website hosting. It is very similar to the process of optimizing a website hosted on a shared or dedicated server. As a result, you may find some of the tools mentioned below, such as Ouriken consulting, to be similar to what you were doing with your shared website.

Why Should You Optimize Your WordPress Site?

If your admin panel is not functioning properly, it will have an impact on your work and time efficiency when managing the Website up-gradation services and your dashboard may become difficult to navigate. Aside from that, visitors will not be patient while your website loads. They’ll leave if something isn’t working as well as they’d like. Worst of all, many of them will never return. According to a 2009 Akamai study, 47 percent of visitors expect a page to load in less than two seconds. If a web page takes longer than three seconds to load, 40% of visitors will leave. A one-second delay can also result in a 7% decrease in conversions.

Many websites today perform poorly in terms of page speed, which has a direct impact on their revenue. As digital marketers, there are many things we can do, and there is never enough time to do them all. Today, website page speed is an important factor in digital marketing. It can affect how long visitors stay on your website maintenance services and, as a result, conversions. It also has a significant impact on your organic ranking. One of the things we frequently overlook is optimizing page speed. This is primarily due to the fact that the majority of people are unaware of its significance. As a result, they do not see the value in investing time and money in improving it. Because Google considers page speed to be one of their ranking factors it is critical to optimize it in order to see improvements in your keyword rankings and to provide a better user experience on your site! Ouriken, for instance, is the best web design service provider that enables us to customize the best websites of our choosing.

Related Post: Why do companies Redesign their Website every year?

It is not necessary to try all of these solutions at the same time if you want a faster WordPress website. You can choose to use only a few of them depending on your needs. So let’s get started!

  1. Ask Your Cloud Hosting Provider: – Before beginning any actions, it is recommended that you inquire about your WordPress website-managed hosting provider’s product and compatibility with WordPress. They can provide you with suggestions and ideas for making your WordPress site faster. This will save you time when it comes to optimizing the speed of your WordPress site.
  2. Install an Effective Caching Plugin: – Using a cache plugin is one of the most popular ways to improve the speed of your website. A caching plugin will save the final version of your site for future visitors. This means that your WordPress website won’t have to generate it for every subsequent visit to the site. This data may include HTML, JS, and CSS code, images, fonts, and Flash files. Ouriken consulting enhances your site’s user experience by increasing WordPress website performance, decreasing download times, and enabling one-click content delivery network integration. Ouriken consulting is a No-Hassle WordPress cache plug-in that eliminates the complexities of the top-rated caching plug-ins.

Specifications:

  • WordPress, Woo Commerce, and WordPress Multisite are all supported.
  • Minimization is the process of reducing something to
  • Support for Gzip Compression Browser caching with Varnish
  • Static file grouping
  • Optimizing a Database
  • Exclusions from the File

However, before selecting and installing a plug-in on your own, consult with your hosting provider to see if they prefer a specific caching plug-in.

  1. Content Delivery Network Won’t Disappoint You: – Another important option for speeding up your WordPress website is to use a CDN (Content Delivery Network). The main benefit of a Custom WordPress Design CDN is faster loading times for your website, regardless of the type of site you run. CloudwaysCDN, CloudFlare, and jsDelivr are three excellent options to consider. CloudwaysCDN is a simple CDN that offers one-click integration with your WordPress website for a low monthly fee of $1/25GB.

Related Post: Why and How to Optimize your Website for Mobile Devices?

Highlights include:

  • Single-Click Integration was supported by HTTP.
  • Inexpensive
  • Global Distribution

Cloud flare provides a basic free plan with fast website performance, visitor statistics, and security protection. Cloud flare employs any cast technology, which routes your visitors to the closest data centre. It has over 28 data centers worldwide. Highlights include: Optimizing for mobile a global network to provide quick DNS analytics for your update website traffic. Apps for a faster, safer, and one-click simpler update website jsDelivr is a free product that allows any developer to host their files, such as CSS, JavaScript, jQuery plug-in, and fonts. Cloudflare and MaxCDN both support it.

    1. Compress media Files: – Large images and videos will significantly slow down your WordPress website site. As a result, compressing your media files is another way to speed up a WordPress site. There is a free WordPress website plug-in that will automatically reduce all of your image dimensions, so you won’t have to do it for each image individually. WP Compress, an excellent image optimization plug-in, is another option. In short, smaller files allow your pages to load more quickly.
    2. Compress your WordPress site size: – Your website will load faster if it is smaller in size. GZip compression can shrink your website’s content by up to 70%. Because of the reduced bandwidth, a website that has been compressed loads faster. Installing and activating the WordPress cache plug-in is all that is required to perform GZip compression.
    3. Check if the Website and the Database are in the Same Data Center: – Check to see if your WordPress website site and database are in the same data centre. When it comes to hosting and servers, proximity is always a factor. The fact that the website and its database are housed in the same data centre is beneficial to the updated website’s performance. This will make retrieving posts and working with the database a lot easier and more fluid. You should inquire with your hosting company about the location of your server. During the signup process, companies may also display their server locations.
    4. Optimize Your WordPress site’s Homepage: – Optimizing your homepage is another way to speed up a WordPress website. Make it look simpler by removing clustered content and unnecessary widgets or tools. Also, do not display the posts in their entirety. You have the option of displaying only the first paragraph or a specific excerpt from the text. Displaying too many posts on the same page may also result in a long loading time. The more organized your homepage is, the faster it will load.
  • Minify JavaScript and CSS Files: – If you use Google Page Speed Insights or ySlow to test your WordPress website, you will be prompted to minify JavaScript and CSS files. That means you should reduce JS and CSS calls to improve server response time and file size. By lowering them, you will notice that the site loads much faster than before. This will eventually assist you in reducing your bandwidth usage. There are numerous methods for minifying. You can do it manually or with the “Ouriken consulting” WordPress website cache plug-in. However, there is another plugging available, such as Autoptimize. Stay tuned for more interesting blogs.

Why do companies Redesign their Website every year?

Credits: Jagruti Singhal

The reason why companies redesign their website every 3 years is due to changes in technology. Technology runs fast and just like that websites also get outdated. Nobody wants an obsolete website on a network full of new and modern websites with unique web designs. Hence, to keep up with the modern trend’s companies redesign their websites every 3 years which keeps the company’s website fresh and does not allow it to fade in the crowd.

Redesigning a website does not only include changes in graphics or keeping up with trends but also changes in SEO and speech-specific keywords. SEO tactics keep changing every few years and due to this reason companies should redesign and update their websites every few years.

When do you know it’s time to redesign your website?

Firstly, without beating around the bush, you must redesign your website every 2-3 years. If you want your website to stand out and do not wish for it to vanish in thin air around the new modern websites with trendy web designs on the internet you must keep updating and redesigning your web every few years.

Now let’s have a look at the list of things that will help you to know that your website needs an update:

1.Visually Outdated: 

First impressions matter a lot! Let’s be honest, if you meet a person for the first time you are going to judge him through his outward appearance like fashion, hygiene, or beauty, etc. Just like that, websites are also judged. No visitor is going to keep scrolling and going around your website if they find it visually unappealing. If you haven’t redesigned your website in more than 5yrs then guess what? You need a website redesign.

An outdated web design either gives the impression of not being in touch with modern trends or the website company just doesn’t care. It may also give the impression of the website and company being shut down. Due to this, you may lose tons of customers. 

2.Heavy texts:

We live in a visually appealing world. If your website consists of more words & texts than graphic designs, images, and icons then without giving it a second thought you should start redesigning your website.

No visitor is going to scroll through your website that’s full of heavy texts. It’s not only uneasy for the eyes but it’s also overwhelming, and no matter what type of message you are trying to convey it will most likely get lost, misread, or unread. 

People have an average attention span of 8 seconds and you need to use it wisely. A text-heavy website will not only give the visitors a hard time reading but will also block the call-to-action buttons which may lead to visitors giving up and leaving the website.

3.Slow Loading:

Like we said before the attention span of visitors is 8 seconds and you want to capture their attention in those 8 seconds for them to actually engage on your website. 

In a world full of fast network connections, if your website takes a lot of time loading it will lead to visitors losing their interest and moving on to another website.

Hence, your website must load within 3 seconds. No visitor is going to be around on the website that takes more than 10 seconds to load unless it’s really an important website. 

4.Not Responsive to Mobile Device:

Responsive web designing servicesn average person spends more than 5 hours on their smartphone which means having a mobile responsive site is a must! People need information as fast as possible and smartphones are the devices that are very much convenient to use. 

A visitor will most likely check your website on their mobile-first and once you grab their attention, they will move to their other devices like laptops, etc to have a good experience. A website displayed incorrectly on a smartphone will make visitors lose interest.

No matter how good your website is, if it does not display correctly on a smartphone it will lead to a loss of visitors. 

Web redesigning surely has many steps but taking time and evaluating your presence online will surely lead you one step ahead of your goals. 

How to Keep Your Website Ahead Of the Competition

Marketing a website in 2019 is very challenging. The rivalry is extremely intense, and if you don’t think smart, almost someone else will think smarter than you. Navigating effective website marketing strategies may sound labyrinth as there are plenty of traps to avoid and things you should not do. Whether you are new to creating a successful website or you’ve been doing it for a long time, items you’re missing might still be apparent.

Don’t worry; to help, we’re here. There are many ways to sell and advance the website from the competition, and some of these methods are more obvious than others. Some might give you a thinking break. Here are just a few of the forms we found effective in keeping your website ahead of your competition and becoming a market leader.

Involving others

It may sound strange, but the ratings of your website can really be sponsored by other people. Marketing staff tends to rely on artificial intelligence – algorithms and ratings and machines – a little too much. All this is good, but there is no suggestion that comes from a real person, quite like that. To get the website into a human-edited web directory would be an example of how to do this. Human edited web directories ensure that websites are reviewed and chosen on the basis of engaging insightful content, not only selected by an (admitted advanced) algorithm because they tick boxes. Networking with others will raise your visibility, give you a good reputation in your family, and allow you to differentiate yourself from others.

Related Post: Why and How to Optimize your Website for Mobile Devices?

Investigate the Competitors

If you don’t know who they are, you can’t know if you’re offering better products than your competition. Checking out the peers and how they treat web design and communication is no embarrassment. For your website, market research is essential if you want to remain competitive, as there is a risk that your competitors will all do something that you overlook. Make sure that you follow one and that you can’t go far wrong. Ask yourself what you can repurpose for your site and how can you be the best you can for the visitors and customers once you’ve learned what your competitors are all about.

Create a unique brand

It sounds obvious, isn’t it? “Be different because you are special.” Maybe this doesn’t feel like the world’s freshest insight. But you would be shocked at how many small site owners and content developers just don’t grasp these basic building blocks to make the page stand out. If you are new with your content, simply because you are original and individual, you will attract tourists. It applies not only to the page itself but also to the ancillary material connecting to it – youtube videos, social media updates, the influencers to which you contribute, and so on. Find a niche that is not being filled at the moment and look to fill it. People will begin to consider your product as being made to your rivals from a different cloth, and word-of-mouth advertising is going to work for you.

website designing services

Establish a good presence throughout social media

Modern advertising has been destroyed. Long-long advertising influencer. With your blog, you won’t get anywhere if you don’t set up a presence on social media. This will certainly all of the competitors do. Roughly 2 billion people were using social networking sites and applications back in 2015. Imagine how rapidly this number has risen since then. If you don’t develop your own profile on Twitter and Instagram, you’re just not hitting a large enough audience. If you want to reach a mass audience, Facebook is also relevant. Video content will also need to be created via Youtube. Ask yourself if your brand could benefit from this type of content, and if it’s not, ask yourself if there is no way you might change it a little. Social media is the key to going forward.

Use as much personal content as you can

This should go without saying, but if you want your website to stand out, you have to use as much content as possible that does not appear on their websites. Do not use stock pictures, photos, or sounds (when possible). If you need to use stock media, make sure the stock media is not widely used. Needless to say, DO NOT plagiarize material from other sites, even if the content is somewhat rewarded. You’re going to be found out and the massive hit to your reputation would not be worth it. If you are not comfortable in your ability to build your own brand, then search for talented staff that can support you in this endeavor. Trust us, it’s worth it.

Related Post: 4 Link Building Strategies that will Enhance Your SEO

Achieve Straightforward interaction

You need to know what your brand is about before you build your website. Try the o quick, a short phrase about what you are doing. If you can’t do that, at the planning stage, your idea will be flawed and you will have to start again.

Try to use it as a model for all the text content you make on your page once you have your sentence. Simply and clearly communicate your beliefs and brand to your audience. The more confused the core identity of the brand is, the fewer people can understand what you are trying to do. In particular, it’s definitely a good thing to strive for a simpler and more open website. Imagine being a client. Want to wade through menus and violet prose to figure out what you’re after? Write and it will evolve for your audience.

Ouriken‘s standard web designing services include many features that contain home, blog, images, faq, contact us and many more. It is the best web designing firm. Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

[contact-form][contact-field label=”Name” type=”name” required=”true” /][contact-field label=”Email” type=”email” required=”true” /][contact-field label=”Website” type=”url” /][contact-field label=”Message” type=”textarea” /][/contact-form]

Why and How to Optimize your Website for Mobile Devices?

In these modern times of technology, it is very important for websites to be accessible across a variety of devices. Mobile traffic has been seen a significant, steady, and rapid increase in the coming years and it finally overtook the traditional desktop and laptop computer users in 2015. And changing the algorithm of Google favors mobile-friendly sites. A change in the Google search engine in April 2015, giving priority to those websites that display well on smartphones and other mobile devices, nicknamed, Mobilegeddon has penalized those websites who were not providing an adequate experience for mobile users forcing their website owners to invest more in the mobile upgrades giving a helping hand to app development.

We found a significant drop in traffic for non-mobile-optimized websites while monitoring the websites of some users and customers, while mobile-enabled websites saw a slight increase in incoming traffic which we attributed to a higher search engine ranking.

Create your mobile-friendly website

Non-mobile-optimized try to cram a traditional website into small limits of a mobile device, making the content difficult if not impossible to read and much harder to navigate. On the contrary, mobile-friendly sites adapt to the screen resolution of the device. The text is large enough to read, images adjust to the screen frame size, and navigation buttons are accommodating to a touch.

Related Post: 4 Link Building Strategies that will enhance your SEO

Redesign of a website – Full

The first approach will always be to make a new remake of the website.

website optimization, website redesign, responsive website

Older websites that did not have major changes for 5+ years, full redesign works best for such websites. Coding and Web Designs standards underwent some major changes over the last 5 years and it’s often more efficient to start work from scratch rather than to try an older version of existing code and design. Across both traditional and mobile screens, the new website will benefit from the modern look and accessibility.

Conversion of an existing website into responsive coding

The second approach would be to convert an existing website to responsive coding.

website optimization, website redesign, responsive website

If there is a clear separation between HTML and CSS code the original website was built according to W3C standards. To support responsive design, the website could be converted. Screen elements automatically adjust to the resolution of the device and thus provide an optimal viewing experience in a responsive site. Content-rich websites that do not require excessive user interaction.

Building a Standalone Mobile Website

The third approach would be to leave your traditional website as-is and make a stand-alone mobile website.

website optimization, website redesign, responsive website

Mobile websites can share the same data and CMS (Content Management System) as a desktop website, so both websites can be managed through a single place. The standalone mobile website gives the owner complete unconstrained freedom over the layout of the elements and functionality, so the mobile website may look and feel quite different from its desktop counterpart. For an e-commerce website, this approach works best where the user interaction is very different between stationary and mobile devices.

Related Post: Common Problems in Web Designing and how to avoid it

Converting WordPress website to mobile

Getting a responsive website is quite easy if you’re using WordPress as your content management system. You will need to install a responsive theme, whether it be free or premium. All content immediately becomes mobile-friendly.

We at Ouriken consolidate, optimize and standardize technology/products to bring technology simplification, cost reduction and then to overcome technology obsolescence/skill issues. Ouriken application development & maintenance services help you maintain your business-critical mainframe applications & replace legacy applications. Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

4 Link Building Strategies That Will Enhance Your SEO

Introduction

What you do with them is what matters whether you love them or hate them, such is the characteristics of links. To get attention from Google, it’s no secret but to get a high-quality backlink from popular websites. There are two ways to get a link for Google, one is ethical and the second is not so ethical or wrong way to do it. The wrong way will undoubtedly get you blacklisted but the right way will get you a precious firm hold on Google search results.

No matter you’re an expert in SEO or a complete beginner, everyone will agree that natural link building will give you a stronghold in Google search ranking.

Natural Link Building

The attraction of links without investing in time or energy is called a natural link building. They are generated naturally due to guest posting, outreach or link buying.

The content on your website is so valuable that people can’t resist linking your website within their content that is the core idea behind generating natural links. And with no surprise the more you can accumulate the more your ranking on Google will be firm. And to double the impact we would suggest combining both the natural link building with current link building strategies.

Benefits of Natural Link Building

With natural link building, you can impact on the improvement of the traffic on your website, rank, and hence there will be an increase in brand visibility.

Industry Recognition: If your link gets mentioned in the famous publication, your brand visibility will increase.

Social Shares: The number of shares of content is directly proportional to the attraction of natural shares.

Relationship building: With industry experts, the relationship could be built with the help of natural links.

Confidence: If you get traffic from natural links, it eventually refers to the people are genuine and willing to read and invest time furthermore taking interest in your brand.

But how can these natural links be built? Let’s dive deep into the six strategies.

Related Post: 8 Free Ways To Promote Your Business.

Content Marketing

You just have to create a sharing worth content which will be the foundation of strong link building. Natural link building doesn’t need attention and demand from guest posting and blog comments. A sure-shot way to attract links from high-quality websites is building evergreen content. The people and high-quality websites will take note if your content is regularly providing value.

Content Marketing

Social Media Platforms

Without even spending a dime, social media platforms allow you to share links on the platform to be seen by more and more people.

Twitter provides two fields to add the link (in bio and website section). And in profile, there is an option to give a link on Instagram. Whereas, LinkedIn provides three fields to add the link.

Besides all these options, social media will help you to get your content to be seen by a high number of people. Engaging and relevant content is always loved and the audience will share that content. That will result in attracting tons of natural links.

Social Media platforms, facebook ,twitter, ponterest, youtube

Taking Aid from Resource Pages

Resource pages are always known for providing high-value to the customers. These pages contain PDFs, downloadable content, tools and tips, third-party links and interviews that offer valuable content. The traffic on these pages is consistent that is why it becomes very helpful from them to provide that natural link which we need. Sometimes it happens that the pages limit their resources for themselves. But, there is an option to convince the website owner to post your link on the resource page. It would boost your ranking on Google exponentially.

People with modern and digital problems come on these pages looking for digital solutions. And if they liked the content and think it is useful, then they will share it further giving directing more relevant traffic and link juice to the website of yours.

Related Post: Maintaining a Website’s SEO After a Redesign.

EBooks

If you have got an excellent writer in your team, then ask them to write an industry-leading eBook to get some natural links. An eBook is considered as personal, so if done the right way, then people will consider you as an expert in your domain giving you authority over other websites.

You can intelligently place links of articles, once you’ve crafted a highly valuable EBook or a landing page of your products and services via hyperlinks and CTAs (Call to Action).

ebooks, digital library, natural link building

Conclusion

Honorable mentions in this list would be websites like Quora and Reddit which are very good and helpful for building strong natural backlinks. Every link building activity doesn’t involve guest posting, cold emails, and reaching out to websites. The fact is, the more value you provide the more natural links you will achieve. Efforts must be made for this to happen though.

And that is why it is a strong recommendation for the combination of natural link building strategy with your current link building strategy. That’s how you will attract links from multiple sources and increase your chances of getting your content circulated online.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Our digital solution services not only help the client create integrated digital ecosystems but also to strengthen brands, increase ROI, new business value.