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Ways to Improve your Digital Presence during Covid -19

This year, the hospitality industry has faced a slew of obstacles, including closures, reopening, new health and safety procedures, government initiatives, travel bans, and yet another closure.

Marketing activity has remained critical in preserving awareness, providing reassurance, and delivering ingenuity in the midst of this logistical rollercoaster, all of which are just as vital during the second national lockdown as they were during the first. Although you may have more urgent concerns, ignoring your Online Marketing Services can be extremely costly.

It’s easy to let anything fall through the cracks. To assist you, we’ve gathered a few key ideas about how to keep your online presence going during the second lockdown, including content ideas for each group.

Related Post: How Social Media Marketing is useful for businesses?

The coronavirus pandemic is only temporary, but the steps we take now may have a long-term effect on our business practices in the future. As life returns to a more familiar “standard,” keeping your digital presence active, strong, and memorable will reinforce the pillars of your communication mix and open doors for continued growth and refinement.

These days, we can all relate to The Little Mermaid: we want to be where the action is! Fortunately, now that the vaccine is being widely distributed, the emphasis on COVID has shifted to recovery. COVID’s online marketing effects, on the other hand, would be long-lasting. Consumer behavior has permanently changed, and in order to be where the people are, you’ll need to upgrade your digital Online Marketing Services strategy to reflect this.

  • Improve your website

Regularly updating content to stay relevant is a simple way to invest in your updated website. Using video on a Website Redesigning services will help visitors stay longer. Digital experiences, on the other hand, enable your consumers to try out your product from the comfort of their own homes. When branch locations were closed due to COVID restrictions, The Ouriken Consulting created a new website for Homeowners Financial Group, a national home loan company, that included more imagery, video content, online mortgage payment resources, and more.

Streamlining your Website’s Designing Services helps customers navigate your site more easily and convert more. To help customers find your company through search engines, keep your site’s SEO content creation and promotion up to date. Don’t know where to begin? It’s possible that a Website Maintenance Service is in order. Audits show what’s working well on your website and what needs to be changed, giving your company clear guidance and actionable next steps, according to Ouriken Consulting web clients.

  • Email is low risk, high reward

Customers by keeping lines of communication available. Now, more than ever, transparency is important. With email newsletters, you will directly reach out to your brand’s most ardent supporters. Since these customers willingly agreed to hear your post, give them what they want! Keep your customers updated about changes in your Online Marketing Services such as shifts in product capability changes, new hours of service, and more, as the economic environment shifts due to COVID. Maintain consistency, relevance, and timeliness in your messaging. Email and App Marketing campaigns are relatively inexpensive and have a high return on investment. According to Litmus, advertisers received a $42 return for every dollar spent on email. For so many benefits to consider, email, creating a newsletter strategy is a no-brainer.

  • Create content constantly

People are spending more time on the internet than ever before, working and entertaining themselves at home to stay safe. People confined to their homes have a strong desire for content, which presents a chance for companies to boost their organic Social Media Marketing Services.

We expect the high levels of online social media marketing services usage to continue even as the world returns to a more natural rhythm. After a year of quarantine, consumers will feel compelled to share their first “natural” encounters. Preparing and scheduling timely and visually compelling content management contracts keeps the brand relevant while also raising brand awareness.

  • Earn trust and impressions

As viewers seek the most up-to-date COVID content management contracts, news organizations are seeing significant rises in readership. Submit by-lined articles or expert opinions on business developments to reach this wider audience. This won media attention boosts your brand’s visibility and establishes you as an expert. Gain reader confidence by offering thought leadership and insight in receptive news outlets. Working with professionals like Ouriken Consulting will help you not only develop an effective PR plan but also implement it and prepare for media opportunities.

  • Be prepared

COVID’s long-term consequences have yet to be seen, and we’re in the middle of a monumental moment. One thing hasn’t changed: the consumer experience. The brands that will prosper in the future will have a strong digital presence that enables them to communicate with their customers whether or not they can interact with them in person. Don’t know where to begin? Send a message to Ouriken Consulting to have the experts evaluate your online content marketing services.

You can’t be both in and out at the same time, particularly in this day and age. You must improve your online content marketing services presence because 93 percent of companies are involved on Facebook alone. Since it’s possible that your rivals have already done so, you need to get started right away. Attempting to imitate what the competition is doing, on the other hand, would only result in you fitting in. This will be a waste of your time, resources, and energy, which no business can afford.

  • Be creative

Sharing innovative  SEO content creation and promotion will help you raise brand awareness, increase audience engagement, and differentiate yourself from rivals who are likely vying for the same room and table bookings as you. Think if you could do something a little different to keep your audience interested and add value to their experience with your brand while you take the moment to step back and prepare for the future. Concepts for content:

  • Participate in competitions 
  • Blog sequence on Influencers (Christmas events, day plans, fine dining from home)
  • Do things differently

If you look and sound like anyone else in your business, you won’t be able to stand out. How do you take advantage of the company’s uniqueness outside of what you sell? Businesses have had it simple when it comes to marketing for a long time. All you had to do was wrap the offering in some funky ‘packaging’ or imagery, and voila! It seemed to work immediately if it looked and felt fine. However, this is no longer sufficient.

These days, doing things differently entails figuring out how to form relationships with your audience. Developing relationships with others necessitates allowing others to ‘in’. It entails being willing to reveal more about yourself, your team, and the behind-the-scenes details of how you do what you do. It’s also crucial for the audience to understand why you do what you do. Any company is made up of various individuals. Take advantage of this.

It takes courage, bravery, and tenacity to stand out. When you look around and see that someone else is doing “the same old thing,” it’s well worth it. You’ll be in charge of the herd. It’s all about sharing the human side of your business. It’s not just about the good or Best SEO service you’re offering.

  • Use authority marketing

Marketing’s powerhouse is authority content marketing services This is where you share your experience and expertise in a well-structured and thought-out way. This type of content presents solutions to the audience’s concerns in a structured, logical manner. Give them some ideas about how to fix a problem they’re having. You’ll even give them a case study or other proof to back up your argument.

Creating your own intellectual property is a common term for this. When you begin sharing organized material, it demonstrates to your audience that you are an expert in your field. That you are eligible to be their expert. This contributes to the development of confidence, which is crucial in today’s online content marketing services in the world.

  • Use content marketing

Anything that you post on the internet is considered content marketing services This is the material that allows others to get to know, like, and trust you. This is how you show your audience that you are approachable and relatable without trying to sell them anything. You’re assisting the audience in becoming acquainted with you.

Consider the target market and what motivates and inspires them. You’ll share material that does this for them (photos, videos, live streams, and text-only posts). To assist them in moving forward, share hints, suggestions, and general advice. When you start sharing this form of Content Marketing Service you will be shocked and pleased by the response you get. It’s common because it doesn’t feel like you’re constantly trying to persuade them to buy something.

Related Post: On-Page Optimization Tactic that Google Opposes

  • Share it all far and wide

Share your Content Marketing Services through all of the channels where your company is involved. Make sure your company has a presence on the sites where your target audience hangs out. Concentrate your efforts on Facebook, Instagram, Linked In, and Twitter. If your target market spends a lot of time on Reels or Snapchat, you can join them!

Make sure the content you’re sharing is acceptable for the sites on which you’re sharing them. Facebook and LinkedIn are the best platforms for authority marketing. Most channels are ideal for content marketing.

 Stay tuned and be updated with more technical blogs on Ouriken.

On-Page Optimization Tactic that Google Opposes

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On-page optimization refers to the behavior taken within a website to boost its ranking on a search result page. Meta, H1, content optimization, alt tags, and other steps are examples of these. All of the above points were worked on by an SEO specialist.

White Hat SEO Services is time-consuming for an SEO specialist to introduce, but it pays off in the long run. It calls for the following:
->Plan of Action
->Keyword Research in on-page optimization
-> Unique and High-Quality content
-> Link Building Strategy
-> SEO friendly web design

Related Post: Top Lead Generation Techniques to be considered in 2021

In this blog, we are giving information about On-page optimization techniques that Google opposes:


Cloaking is the method in which search engines show that the website carries content that is different from what the user sees.

2.Spam Footers

The value of footers on a website cannot be overstated. It allows visitors to learn more about the company, such as about the company, privacy policy, copyrights, how to reach us, and so on. Use tags and ties sparingly. Social networking links must be included in the footer of the website. Footers are a very important part of the website. It allows visitors to know more about the website or a company like about us, Copyright policies, contact us, and many more. Avoid using links and tags. Your website must include social media links.

3. Unwanted Internal Linking

Internal linking is a term used in SEO to describe how search engines and visitors follow links between web pages. With the anchor text to relevant information, try to provide important information. Make good use of keyword linking so that when users click on the link, they get useful information.

4.Keyword Targeting

A keyword is a search term that brought people to your website. The keyword must be included in the content on the web pages. If at all possible, avoid using a technical word that the consumer is unfamiliar with. Conduct thorough keyword and competitor analysis to ensure that you are assisting people in overcoming their obstacles.

5.Keyword Stuffing

Keyword stuffing is the practice of finding and repeating keywords in the material that they want to rank with. To prevent keyword stuffing, make sure the page’s content is relevant to the title, applicable steps after reading the content, and the keywords used on the page. Make sure you’re not keyword stuffing and that you’re delivering real value. Hire an SEO Specialist from Digital Marketing for the best results.

Related Post: How to boost SEO with the Topics driven Content Marketing Approach

Avoid these Google-banned on-page optimization techniques. Consider what is better from the user’s point of view. If you’re stuck, seek advice from an SEO expert for the best SEO services.

Hiring an SEO Specialist from Ouriken aided a variety of businesses in ranking their websites and generating leads. The team provides SEO services that are guaranteed and provide competitor site analysis.

Encourage Online Business Reviews in 2020

Sometimes someone has sensitive skin and if they add anything to it which the skin doesn’t approve of, it goes haywire. To preserve their healthy skin, they sometimes buy a moisturizing cream on their friend’s recommendation. The product turns out to be good and they’re happy with it. Now, the reason they bought the product because they trust their friend and they gave a positive review of the product.

Do you know that before purchasing anything online say it’s a product or service, 92% of potential customers read reviews online?

So, if you have a new eCommerce shop, a few good reviews will influence the customer’s buying decision. To boost your sales, you’ll need to focus on winning customer confidence. There are a lot of ways to motivate clients to leave a constructive rating. But if you plan on increasing your company rapidly, it’s easier to create such great experience that customers flock back to your website to leave a positive review.

Below are the five ideas which will help your brand affect your marketing strategies for consumers.

Related Post: How to Improve the Conversion rate by 5x?

Widgets for Online Reviews

On a good day, you’ll see about 206 million search results if you google, ‘Internet Review Widgets.’ Many of those WordPress-based widgets are designed to work with WordPress websites.

This WordPress widgets are fast, easy to install, providing superior user experience, and enabling you to incorporate Facebook, Google reviews into your website. When you allow customers to leave their feedback in one spot, on the website, you can build a sense of openness. When real consumers leave a comment, guests will be allowed to highlight these reviews.

If the customer leaves a review on Yelp, Google or Rize, it will help you to get people to respond positively.

Collaboration with Local Bloggers

The best way to create traffic on your website is through local bloggers to get positive feedback. Send a free sample to those bloggers and ask them to leave a comment on the web. Each review is, of course, critical, but a single influencer review will have a huge impact on your future clients.

You can use resources like Right Relevance or GroupHigh to start your quest for a local blogger and pinpoint influencers who might be interested in your products and services. You need to start a discussion with some of the influencers before they take any interest in your company. Once a partnership is formed it will be easy to ask them for a review of the product. Much like anything else, there is a downside to this too. You can post the analysis on your website, or even on your social media account. Therefore, if there is only a single unsatisfied review, recovering from the negative feedback gained from the analysis would take ages.

The idea here is to keep improving the product/service so that it may be covered up by other feedback even if you get a bad review. Finally, hold an overview of the primary company group. For example, if the audience is 45, don’t send a blogger that’s 23 years old to reflect your product.

Ads in Social Media (PPC)

Social media is a strong medium where consumers can get honest feedback.

Platforms such as Twitter and Facebook provide a large amount of data about purchasing psychology from consumers. The consumers are already in groups, on pages where they are searching for items that can solve their needs.

If you take advantage of Facebook, Twitter, and LinkedIn, the future audience of your customers would be easy for your products to enter. You should add pixels of social monitoring on your website, so you get a better picture of your target market

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Win & Check-in

Apps such as Wikets, Foursquare, and iPoints grant points to consumers who can then turn to points and earn discounts. In your mobile app/website, you can add a check-in feature where the user can get rewards, points, and even personalized discounts when they check in your shop. You can also add an option to leave a review and get coupons you can then take advantage of in the following order.

Please inquire!

In the end, keeping life easy and asking the customers for feedback is good.

Just like Google Maps, which sends push notifications when people visit a given place. Newer customers will also be asked to leave a comment on your website. Make the feedback system intuitive to help promote the feedback process. They’re usually more than willing to share suggestions when it comes to returning customers without feeling awkward.

Don’t forget to help your friends and family running a company. If your grandpa leaves a review and shares how proud he is for you it may sound a little cheesy. But this might start with strong steam of reviews from your family and your closest fans.


Don’t push consumers to leave your mark with a critique. Make the website experience so enriching they come back to give your brand a positive review. Do not tell the customer how special you are, show them with your service and your merchandise.

10 Steps to Make Online Course Successful

Gone are the days where you might just ‘promise’ the opportunities in which you’re worth spending–now you’ve got to show. So, there is no better way to show your skills than by bringing together an online tutorial.

By teaching your subject you leave no shadow of a doubt that you know what you’re talking about, are excellent at what you’re doing and are an authority in your profession. As a website and business card, the online course is now as important to the toolbox of any developer, specialist, or opinion leader. One of the fastest and most impactful ways of getting your knowledge to a global marketplace, making a bigger impact, and making more money, is to download that knowledge dormant in your brain and turn it into a lead-generating, cash-making, impact-creating course online.

In this article, you will find an overview of the 10 major stages of the creation of online courses

While this is by no means an exhaustive list of all the items that need to be scheduled, prepared for and performed in order to build a good online course, it gives you the ‘stratospheric outline’ of the big milestones so you know what to expect and what the trip would look like before you start.

Pick the subject of the Ideal Course

The subject of the course needs to be something you enjoy. If you’re not passionate about your topic, it’ll be obvious if you don’t like your topic and make your workout as engaging as a sandwich in cardboard.

Don’t sound like you are going to have to teach a trade at the university level. Talk about the skills, strengths, and life experiences you’ve been through. Cooking your dream meals, interior decor, writing non-fiction, surviving a loved one ‘s death… the list of potential subjects for the course is infinite. In short, if you enjoy the subject, you ‘re good at it and you have the expertise (formal or life) in it, then you’ve got a subject that’s going to work for you.

Related Post: Things To Do For Secure Mobile Payment.

Ensure that the proposal for the course has strong business appeal

Hands up who wants to waste weeks of their lives designing an online course, with nobody to buy it at all? None. I didn’t believe it.

When you have chosen the subject for the online course, the next move is to run a variety of market research studies to determine if or not it has a business demand. Many course designers make the mistake of assuming that if there is a lot of competition in their field of the subject, then their idea, of course, does not fly. But in addition, this indicates that there is a high possibility that there will be good consumer demand for that concept of course, and perhaps worth more investigating.

The three main things to be checked for are:

  1. Were they thinking about it?
  2. Were people asking questions?
  3. Is there a gap in what that competition offers?

If the reaction to the three questions above is ‘yes’ and the idea is close but different from what’s currently out there, then you have an idea of course that has a chance of becoming a best-seller.

Render learning outcomes magnetic and convincing

Don’t underestimate the importance of the effects of research. When you don’t do that with your online classes, your image and your bottom line could be severely compromised–let alone making the course design process stressful.

Would you hand over your money to someone you don’t understand for a product, and have no idea what it’s going to do for you? Clearly not.

Just because you know what your course is going to give your students it doesn’t mean they’re going to know. If your students don’t know HOW your course can benefit them, they can definitely not participate in it. Training results simply illustrate what the learner will do, experience, and understand at the conclusion of the lesson, use observable verbs. Which skills would they really demonstrate? What new insight did they gain? What emotions are they shifting away from or to? Clear learning results also ensure that only RIGHT students join your course – which means higher completion and satisfaction rates, and lower requests for a refund.

Pick and compile material for your Course

It is the stage when many course designers are starting to fear to slip down ‘Eternal Procrastination Trap.’    

The biggest reason we get stuck here is mostly due to the sheer amount of information we have in our minds or in books, on our hard drives, in our notepads, and so on all around us. At this point, art is not only about what we should include in our course, but what items we can leave out. It is where the work you’ll be doing in the business review process and the learning outcomes come to serve you again now. As you sort through your piles of content, throw away anything that is not directly related to a learning outcome. Second, ensure that every learning result is consistent with content. Only include content that responds to burning questions from your audiences, or fills out gaps that your competitors have not met.

Structure your Course and Modules

That is the stage where you now take a look at all of your material and start organizing the common topics, suggestions, and insights into modules and then arrange the lectures within those modules in the most inclusive and rational way so that they form a fluid series of lessons.

Determine the safest and most efficient methods of implementation for every lesson

It is now time to focus on how best to produce your content. You ought to be mindful of the various other learning values, learning styles, and all the different ways you can implement the training and make sure the training is as enjoyable as possible.

Are you going to have videos, reading content, audio content, activities? Which sort of graphics do you want to have? Were you going to have places in Group learning? You ought to ensure that you have a combination of visual, auditory, and realistic methodologies so that everyone is interested and has the best learning opportunity possible.

Filming, capturing and editing the classes online             

This is the Process of Development. Around now, you will have a detailed course schedule, all of your material together and know exactly how each aspect of your online course will be presented.

This is the time for the fun aspect-to get on tape. For example how you execute your teaching depends largely on what the client wants to engage with, and which approach more successfully achieves the learning outcomes.

The most powerful form of distribution at present, however, is film. This could be ‘talking head’ footage when you’re on camera in the picture. You would also be able to get ‘black screen’ talking head videos.

This means that you are recording behind you with a green background-where you have a green screen, during the editing process you can have anything behind you. It could be a picture, cartoons, or even a still image, behind you. I use the green screen to get my PowerPoint presentations in the post-editing process that’s perfect for my classroom style preparation.

Another approach is called screencasting, which is where you film your computer screen–you may opt to add a screenshot of your own form of camera on top of it. You can very quickly learn how to edit the videos yourself. It helps you to easily delete editing and replace your green screen, correct your sound, apply icons, text and pop-ups, and your videos; save them as an mp4 and then upload them to your learning network online.

Create your Online School

The first thing to remember here is that there are three big ways of marketing the courses online.

  1. Digital marketplaces for course
  2. Learning Management Systems
  3. Plugins on your website, or apps.

Your own Academy is a learning management program that you can connect to your website and totally market as your own channel. It makes the production of the learning items online fast and quick to sell.

My choice is Thinkific (I’m running all of my courses on this platform), so if you’re already early in the discovery process, here’s a rundown of all the items you should be searching for in an LMS (Learning Management System).

Having the right price strategies and tapping into a business model focused on greater knowledge

Assure that you have strategized how and where your online course will fit into your business model as a whole.                                                   

Each of these will mean that your course needs to be slightly different in design, provide a different volume of value, have different marketing methodologies, and put your followers and students into very different types of funnels. It would also have a huge effect on the price you choose to add to your online course so that it suits the role it is offered within your company properly.

There is no right or wrong price for an online course, or even recommendation quality because it depends so much on what you offer. But as a starting point, my advice is to evaluate and compare your proposal against competing goods in the marketplace –take a look at what your rivals are paying for and selling, and then figure out how good and better yours could be. Once you have improved yours, the quality of mine would be marginally higher instead. Never lower the price because that’s only going to make it look like it has less worth than the rivals.

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Release and Campaign Continuing

If you think the job is done now that you’ve finished your course online, think again now that the real work is off! Too many course designers make the mistake of assuming that they will now have an income stream after their course is developed. To advertise your course and recruit students, you need to launch and continuing marketing campaign.

  • Can you run discount deals on early birds?
  • Will you have a marketing campaign for content and will sell your courses online?
  • Would you want to run ads?
  • Have you got a list to market for?
  • Can you partner with those influencers?
  • Will you want to run an affiliate program?
  • How are you going to use these social media?

And the list goes on….

Be sure you have a marketing strategy for your online course for at least 18 months, and note that the second you quit promoting is the second one you quit offering.


So, there you have it-a ‘birds-eye-view’ of the big milestones in the development of online course!

Hopefully, these steps will give you a clear sense of what to expect from your online course design and marketing path.