digital marketing strategy

SEO Strategies to achieve a better result in 2020

It’s almost the start of the New Year, and most marketers are preparing themselves to revamp their marketing strategy. Modern marketing is very dynamic and constantly evolving. Keeping an eye on changes and optimizing your campaign accordingly is critical. For 2020, tactics that succeeded in 2019 may not deliver the best results. I write about the most significant SEO strategies in 2020 that will deliver better results. Read the post and share your knowledge, views, and thoughts in the comment box below. If you have any concerns about SEO strategies for better results in 2020 and beyond, then continue to ask.

Make a thorough audit before implementing any changes on your website. It helps you to see the website’s positive and poor aspects. The more data you have, the better will be your website. In this post, we address four advanced techniques that, if well applied, will bring you great results in 2020.

Here are the SEO tactics one needs to follow

Optimize the structure and navigation of the website

Nobody profits from difficult and messy website navigation. Such sites are hard to manage and can get out of control in a jiffy. These websites are also hard to navigate and can cause visitors to a lot of trouble. Websites users want the most efficient way to get from point A to point B. They’re not going to bother to waste time browsing through multiple menus to find out what they need. Here are some things to remember when it comes to navigating the website.

Make sure you are at the forefront of your most important menus.
Keep all menus above the fold and just below the logo of the brand.
Follow the framework of the standard website design.
Optimize the URL so that it can be read and include keywords in it.
Enable bread-crumbs search as it helps users to move quickly between pages.
Make sure you have a search bar at the top of your page.

These are just some of the many ways your website navigation can be optimized. You can use crawlers on the website to see how easy it is to navigate the site. This will help you optimize yourself.

Concentrate on User Experience

Google respects, above all other rating indicators, three variables. Those are information, connections, and interactions with the user. RankBrain, a Machine Learning Ai, is used by the search engine to evaluate what kind of user experience the website provides. The AI takes notes of variables such as Click Traffic, Dwell Times, Bounce Tariffs, etc. to understand how satisfied the website users are.

To ensure that users have a good time with it, you need to customize your website. It includes improving the design, branding, content, CTA, and overall performance of the website. Let’s look at some ways to improve the experience of the users:

Keep a clean, clutter-free GUI (graphical user interface). Do not add to the page too many intrusive advertisements and pop-ups.
Enable enough space for people to easily scroll through the content. Make sure that people have less room o accidentally click on links.
Divide the material into small pieces that are digestible. Include shorter sentences, short paragraphs, and bullet points.
Uses pictures to provide details about visuals.
Perform A/B or multivariate testing to ensure a great response to your website.

It is also a good idea to explore the website from the user’s perspective on multiple platforms. This will give you a clear idea of how the platform functions and where it needs to be improved.

App Optimization

If you’ve been in the SEO industry or done some form of digital marketing in the past year, you’re probably already familiar with the Mobile-First Index. This is an indexing tool that rates websites higher than those that don’t work well on mobile phones.

Currently, this only applies to websites with both mobile and desktop versions. Yet Google could not make it down the line standard. The following tips can help you significantly improve your mobile performance.

Use a website design that is responsive. Without compromising quality or performance, this system can easily adapt to different screen sizes and devices.
Verify that your website is loading within 3 seconds. Most people expect loading websites at that time, and if it takes longer, around 40% are likely to leave a mobile website.
Optimize your images to ensure that mobile screens are well loaded and displayed.
To ensure that website performance is consistent on all platforms, choose a good quality hosting service.

If your mobile quality isn’t good, you’re going to lose out on a lot of people. Mobile is becoming one of the main channels and will eventually overtake the desktop.

Develop and optimize material

Content is one of the most significant factors in the ranking. If your content is good, you’re going to provide better user experience, gain a good reputation, and establish authority. All you need to do is ensure that your content is not 2020 standards. Here’s an overview of what you need to remember:

Make sure the content has a total of over 2,000 characters. The short-term content of fewer than 1,000 words on the SERPs is not high and does not gain many social shares.
Use as much as you can from original research. Invest more in content quality than in content quality.
Focus on a topic of the cluster rather than keywords. It helps you to refine the purpose of scan for users. Build content relevant to subjects that will be part of the user search session.
Include as many internal connections as possible to distribute the reference juice. Make sure the material is reliable and well-written. It’s also a good idea to get people involved in your post’s comment section. Answer your question, clarify, and maintain the connection between reader and creator.

Conclusion

These advanced techniques will help you reach new heights with your SEO in 2020. Once you have a good campaign for SEO, make sure that you also have a good system for data analysis. SEO is not a fixed method that, when applied, you should forget about it. The world continues to change, and keeping an eye on the changes makes sense. The data collected can be used before they can do too much harm to refine future campaigns and correct errors.

Ouriken’s digital solution services not only help the client create integrated digital ecosystems but also to strengthen brands, increase ROI, new business value. Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Digital Solutions, Website Development Company

3 Digital Marketing Strategies to Reach Local Consumers

Local Consumers need to be attracted by Local Businesses. Reaching the right consumer at the right time seems like an easy job to do, but it can have many challenges, especially when consumer searching behavior shifts towards journeys. It means consumers may search the same phrase over and over for a month or so, but the expectation of search results varies as they progress in their buying journey. This concretizes the fact that consumer wants personalized results, and if the results are located near to them, then the consumer will be happier. As a matter of fact, reports of Google states that “near me” mobile searches have increased over 500% in the last few years.

What’s in it for local businesses? We need to reach the consumers where they spend a lot of their time, which is mobile devices. And it will be even better than your competitors at doing so.

There will be a need for the right tools and technology in order to make this happen. Thankfully, companies are adapting technological advancements and it makes it easier for local businesses to get their hands on these digital marketing tools and use them to reach nearby consumers. Let’s look at the three ways

Location Extensions for PPC Ads

We are able to show ads with more information about your business location with the help of Location Extensions. It allows searches to see click-to-call and direction links with the proximity to our businesses.

We can take advantage of location extensions to drive searchers to take action directly from your ad, driving calls, foot traffic, and leads to your businesses. Most of the Digital Marketing Solution Providers focus on the PPC Ads with location targetting to achieve most out of the campaign.

In-App Ads and Deliver Real-Time offers

Many digital marketers confuse themselves when they see the report that consumers are not using mobile phones they think they’re on desktop, but in reality, most of the consumers spend time on mobile apps. Research shows that 90% of smartphone time is spent on apps. So the question arises, how to reach that local consumer base, well the answer is in-app advertisements, like geofencing, display relevant advertisements to consumers when they are using their favorite applications near your business. In realtime consumers see these ads who are in near proximity to our business, display the ad with a compelling message, like an offer or a coupon, which will eventually drive traffic and sales the business would have not gotten otherwise.

Optimized Google My Business Listing

To local consumers, advertising is not the only way to promote our business. One of the most downloaded and used the app from Google is – Google Maps, so it’s important to make sure your business is visible in it, with a requirement of all your information being correct and the link you have provided in the listing, links back to your website. Not only having a claimed Google My Business Listing that’s consistent with your website is an important factor in the site’s SEO, but it will also help your listing get found in local map searches on both web and mobile.

Make Nearby Consumers happy and drive Conversions and Conclusion

All these mobile marketing techniques emphasize the need to have a mobile-optimized website also responsive website for your business that is appealing to nearby consumers who find you on a mobile device. Ensure that your website is built to capture leads from all your digital marketing and advertising strategies but also looks great and works well on mobile. Featuring a call-to-action button and an email submission form on your website or landing page which means you can get more than just clicks from your marketing.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Our digital solution services not only help the client create integrated digital ecosystems but also to strengthen brands, increase ROI, new business value.

Digital Solutions, Website Designing, Website Development Company

4 Link Building Strategies That Will Enhance Your SEO

Introduction

What you do with them is what matters whether you love them or hate them, such is the characteristics of links. To get attention from Google, it’s no secret but to get a high-quality backlink from popular websites. There are two ways to get a link for Google, one is ethical and the second is not so ethical or wrong way to do it. The wrong way will undoubtedly get you blacklisted but the right way will get you a precious firm hold on Google search results.

No matter you’re an expert in SEO or a complete beginner, everyone will agree that natural link building will give you a stronghold in Google search ranking.

Natural Link Building

The attraction of links without investing in time or energy is called a natural link building. They are generated naturally due to guest posting, outreach or link buying.

The content on your website is so valuable that people can’t resist linking your website within their content that is the core idea behind generating natural links. And with no surprise the more you can accumulate the more your ranking on Google will be firm. And to double the impact we would suggest combining both the natural link building with current link building strategies.

Benefits of Natural Link Building

With natural link building, you can impact on the improvement of the traffic on your website, rank, and hence there will be an increase in brand visibility.

Industry Recognition: If your link gets mentioned in the famous publication, your brand visibility will increase.

Social Shares: The number of shares of content is directly proportional to the attraction of natural shares.

Relationship building: With industry experts, the relationship could be built with the help of natural links.

Confidence: If you get traffic from natural links, it eventually refers to the people are genuine and willing to read and invest time furthermore taking interest in your brand.

But how can these natural links be built? Let’s dive deep into the six strategies.

Related Post: 8 Free Ways To Promote Your Business.

Content Marketing

You just have to create a sharing worth content which will be the foundation of strong link building. Natural link building doesn’t need attention and demand from guest posting and blog comments. A sure-shot way to attract links from high-quality websites is building evergreen content. The people and high-quality websites will take note if your content is regularly providing value.

Social Media Platforms

Without even spending a dime, social media platforms allow you to share links on the platform to be seen by more and more people.

Twitter provides two fields to add the link (in bio and website section). And in profile, there is an option to give a link on Instagram. Whereas, LinkedIn provides three fields to add the link.

Besides all these options, social media will help you to get your content to be seen by a high number of people. Engaging and relevant content is always loved and the audience will share that content. That will result in attracting tons of natural links.

Taking Aid from Resource Pages

Resource pages are always known for providing high-value to the customers. These pages contain PDFs, downloadable content, tools and tips, third-party links and interviews that offer valuable content. The traffic on these pages is consistent that is why it becomes very helpful from them to provide that natural link which we need. Sometimes it happens that the pages limit their resources for themselves. But, there is an option to convince the website owner to post your link on the resource page. It would boost your ranking on Google exponentially.

People with modern and digital problems come on these pages looking for digital solutions. And if they liked the content and think it is useful, then they will share it further giving directing more relevant traffic and link juice to the website of yours.

EBooks

If you have got an excellent writer in your team, then ask them to write an industry-leading eBook to get some natural links. An eBook is considered as personal, so if done the right way, then people will consider you as an expert in your domain giving you authority over other websites.

You can intelligently place links of articles, once you’ve crafted a highly valuable EBook or a landing page of your products and services via hyperlinks and CTAs (Call to Action).

Conclusion

Honorable mentions in this list would be websites like Quora and Reddit which are very good and helpful for building strong natural backlinks. Every link building activity doesn’t involve guest posting, cold emails, and reaching out to websites. The fact is, the more value you provide the more natural links you will achieve. Efforts must be made for this to happen though.

And that is why it is a strong recommendation for the combination of natural link building strategy with your current link building strategy. That’s how you will attract links from multiple sources and increase your chances of getting your content circulated online.

Business Process Management, Digital Solutions

What is Business Process Management?

Introduction

Set of activities required to accomplish a common goal is Business Process. These activities are completed either sequentially or parallel and may be performed by people or systems. The acronym for ‘Business Process Management’ is BPM.

In every business, we hear the term business process management or BPM. BPM can be defined as a discipline of design, execution, modeling, optimization, and monitoring business processes to increase profitability.

That is the reason why BPM is considered more of a discipline rather than a tool or technology. It’s a very important concept. It is not just a software you can purchase and install to repair business issues, there are people involved who play a significant role in the business processes management. BPM software goes merely beyond the automation work to helping others with continuous process improvement, this is the key difference between workflow and BPM.

What is Business Process Management?

Business Process Management Services is a management approach concentrated on aligning all aspects of the organization with the needs of clients. Business Process Management tries to enhance processes constantly so that, it could be described as the “Process optimization process.” It is said that BPM allows an organization to be more efficient, effective and more capable than a functionally focused =, traditional hierarchical management approach.

Related Post: What is Agile Methodology?

Types of Business Process

It is very important to realize that processes differ greatly when starting our BPM. You can categorize your business in many different ways, which includes:

Complexity
Duration
Volume
Industry
Department

Some businesses are not very well suited to being managed within the BPM software that is why it is important. Let us take an example, where highly repetitive or regulated processes tend to be excellent candidates, unpredictable and unstructured processes are not.

The Process Lifecycle

There are 5 main phases of business process management: design, modeling, execution, monitoring, and optimization. Lets further dig into it

Design

Both the identification of existing processes and the design “to-be” processes get encircled within the Design Process. Representation of the process flow, the actors within it, alters and notifications, escalations, standard operating procedures, service level agreements, and task hand-over mechanisms are some areas to focus.

Good designs reduce the number of problems over the lifetimes of a process. A correct and efficient theoretical design is prepared is the only aim of this step. The improvement which is proposed could be in human-to-human, human-to-system, system-to-system workflows, and might target regulatory, market or challenges which are capable of competing faced by the businesses.

Modeling

By taking the theoretical designs and introduction of combinations of variables takes place.

Execution

If you want to automate the process, one of the ways to do it is to develop or purchase an application that executes that required steps of the process. But on the contrary, these applications rarely process all the steps properly to get the optimum result. Another great way to do it is to operate it with multiple software and human intervention, but then again this process is tedious and complex, the documentation part becomes very difficult.

To overcome these problems, the software has been developed that enables the full business process to be defined in a language that will be directly executed by the computer itself. To perform business operations, the system will either use services in connected applications or when a step is too tough to automate, will ask for human input. Directly executing a process definition can be more straightforward and therefore easy to improve compared to either of the previous approaches. For process execution and resolution, a business rule engine can be used.

Monitoring

In this phase, process performance is measured. Monitoring is completely included in the tracking of individual processes, so the information on their state can be easily seen, and statistics on the performance of one or more processes can be provided. Apart from this, to improve their connected processes, this information can be used to work with customers and suppliers. The generation of measures are examples of statistics on quickly an order of the customer is processed or how many orders were processed last month. They fit into three categories: cycle time, defect rate, and productivity.

What information the business wants to evaluate is totally dependant on the degree of monitoring, and analyze and how a business wants it to be monitored, in real-time, near real-time, or ad-hoc. However, BAM (business activity monitoring) extends the monitoring into generally provided by the BPM system (BPMS).

A collection of methods and tools related to process mining is known as Process mining. To analyze event logs extracted through process monitoring and to compare them with a priori process model is the aim of process mining.

Optimization

Retrieving process performance info from modeling or monitoring phase. Look for potential or actual issues and the potential opportunities for cost savings or other improvements then applying those enhancements in the design phase of the process hence, the creation of greater business values.

Conclusion

The most important aspect of BPM is one of the most often overlooked perhaps, is continuous improvement. Because, as time changes with technology, processes change too. The cycle begins again once the potential process change is identified and the best suggestions are implemented.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Ouriken works with you to optimize productivity, improve performance and reduce time-to-market. To accelerate your business growth with our Business Process Management services.

Web Push Notifications, Website Designing, Website Development Company

Factors to Consider When Choosing a Web Development Company

Choices are very good as well sometimes confusing factors. Humans are gifted with quick decision-making capabilities, so the choices we get to choose from helps humans to decide completely depends upon the choices. Nowadays choices are ample, but the time to choose it very less. That’s is why we come up with some set of rules, regulations, and principles of our own to choose what is good for us. In the same way, choosing a Web Development Company for our business is a tedious task as well since there are almost 10,000+ companies to choose from Countrywide. Let’s look at one of the examples of what I’m trying to say.

In 1980, at the headquarters of Crest Toothpaste, there was a grand party. Due to a knowledge-intensive environment, the chief operating officer suggested coming up with new ideas and a new marketing strategy must be invented and implemented. And after brainstorming for a while they came to the conclusion of introducing new variations in the toothpaste and it will be good for the company, business-wise. Within the organization, this idea was well received. Without wasting any time, they came up with 52 new variants of the toothpaste, which were given shelves in the major supermarkets.

But, when Crest was working on its 52 variants, unfortunately, another company named Colgate launched ‘Colgate Total’. It was just a single toothpaste claiming to clean the mouth totally.

Now, what happened was whenever a customer visited the store he had choices. Either they can choose one Colgate toothpaste or they have to choose one from 52 variants of Crest toothpaste. According to me, the customer will choose Colgate over Crest. So after offering so many choices, humans get confused with its natural tendency because they want the best for them.

So, if you are planning to start a business or already have one, an obvious first mandatory factor is to have a website for the business. In order to achieve it, you can either use your internal resources for building a website or finding companies to build a website for you. And there are so many companies to choose from that is become almost impossible to choose the right one for you.

Let’s see some tips which you must consider before handling your website development job to a new agency.

Check Internal Resources

In this process, we take a look at our available resources in the firm, and according to it, we can set a budget for ourselves. The development of an e-commerce website requires serious skills. UI/UX design sense, what type of content needs to go on the website, testing, development, and quality control. After all this, we must decide on what e-commerce software platform to use. Later comes the digital marketing part containing SEO and so on.

If you and your team have an above-mentioned list of skills then it will play a vital role in getting your website launched quickly and will reduce the cost of the company. But let’s be real, no one has that kind of expertise laying on their hand ready to work, and most of the small businesses and even big champs didn’t have that type of skill set readily available and they didn’t have time as well. Here comes the Website Development Company into the picture, getting a website developer on board becomes imperative for a successful website launch. Let’s see the factors that one must consider before hiring a website development company for your e-commerce store.

Portfolio Enquiry

One does not think twice while asking for extras at a restaurant, so we must not hesitate t ask the portfolio of the company. A website is a medium where people will visit and make a purchase and you will make money out of it, so make sure you design your website is very well optimized and built according to your needs. Do not leave everything on the hands of the developer, they don’t know your requirements in and out unless you tell them to do so.

Ask them for their finished as well as ongoing e-commerce website projects, in that way you’ll come to know about their work as well as you can get ideas for your website, regarding UI/UX as well as components that will solve your problem. A simple background check of the agency is an optional thing to do, but it is possible just to be sure.

Handling Deadlines

This factor can be judged easily in the first few meetings with the client. The amount of time a vendor invests in each project can be checked by their portfolio. Enquire about the contingency plans and challenged the Website Development Company faced to build an e-commerce website for their previous customers. The company will be able to provide a clear-cut plan if they are experienced.

Response Time of Agency

In the first meeting, it is impossible to know how efficient the developer is, but in 2-3 presales meetings you can be sure about the levels of commitment and speed of delivery is the vendor going to show after you’ve hired him. Get ready for not only missed deadlines but also unfulfilled commitments if the representative of the agency is not addressing your request for more information quickly and they provide unjustifiable reasons for the delay.

Do Your Own Research

Because of the advancements of the telecom sector, the digital world has become one big family they are always in touch with each other. For the search of perfect developer what you can do is ask our friends or friends of friends if they can refer anyone they can know. It’s the best way to find potential vendors as it can save time. Reddit and Quora are filled with good developers, you just have to search properly. A lot of good Web Development Companies and their customers are using these platforms to search and talk to each other. Pay attention to the reviews which people are writing about the company, if they are good then the company is actually good if they are bad they have a talk with the company about what went wrong and let them clarify the things and let them fix the situation to provide you better service.

Opt for All-In-One Package

Most of the companies usually have all in one package, to release some pain from the budget. It is a very wise decision of hiring an agency that has a team that makes sure that the website not only attracts scores of the customer very well but also website functioning perfectly. When you get all the information in one place, it becomes easier for you to stay updated with the progress that agency is doing, for creating something new and extraordinary a diverse team I required to brainstorm properly with your involvement as well. Always remember, more heads means more innovation.

Conclusion

Starting a business is a very daunting task, which makes it way harder is to maintain the workflow run business smoothly and generates leads. That’s why a working website is a very crucial thing to have. If not taken seriously, the dream of success and money you want to generate will never come true. Try to provide the best experience otherwise, the customer will bag the product in the cart but not from your website. Keep these tips in mind and concentrate on getting the best website designing services.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

FAQs, Progressive web apps, Website Designing

How to create an FAQ page that generates more leads?

A FAQ or frequently asked questions are the set of questions which customers have in their minds when they see your website or they are confused about your product or services, let’s put it simply, no matter how good your content is, people will still have questions. If we take the words literally, frequently asked questions are questions your business receives from the customers and prospects. So you’ll ask how FAQs will help you to generate more leads?

The answer is simple, but first, let’s understand what a lead means. Someone who is interested in what your business is and what is it that you are selling to them. Lead generation, on the other hand, is a process where we find out who those people are who are interested in your product and we help them to find us. FAQs are the type of simple questions that customers have in their minds and once they find the FAQ page they will know what they want to know without actually going anywhere and sometimes customers get irritated if they don’t find FAQ page on the website.

Marketers have been using ways to communicate and answer the questions which they want to be answered like blogs, contact us page, and customer support. But the most effective way to answer all the questions is integrating a FAQ page on the website. So how do we create an FAQ page that compels the visitor’s interests? Some of the advantages of creating a FAQ page is we could actually save the visitor’s time and giving them all the answers in one place rather than they contact us for literally everything. It also increases our SEO, visitors will be able to trust us, and most important of all it helps to build internal links to our website.

So, how to create an FAQ page?

We have to create the questions in such a way that the visitor understands the product or services and also get the answers which he came looking for. Here is the example of the FAQ page template.

Start With Questions Which Really Matters

When we see other best FAQs for reference, we will find some really basic questions and you’ll think why this question is added in this list, but remember that list is a well thought and strategically implemented. There is a lot of brainstorming involved in creating an FAQ page; professional design agencies take their sweet time to identify the most common issues. The data which we can look into is some of the customers who left the page at checkout or some initial visitors who found some problems on the website or the product or any issue they are facing.

Knowing the intent of the customer is very important if they don’t get what they came for they will choose someone else who is offering the same product. Another way to find out questions is to ask your family or friends to visit your website and ask them if they have any issues while navigating. If you have customer support teams ask them to provide questions as well and some questions will come via email, so wait for like a month to know almost every issue and note down most appearing questions and include them in the FAQ page. When you get all the questions, it’s very important to organize those questions. Most asked questions are always placed on top and least asked questions are placed at the bottom since the top placed questions are asked very frequently so it must be answered quickly. After organizing the questions, answer those in detail and on point. Answer only what’s asked, there is no need to provide extra information about something, if that is the case, make that a separate question. Sometimes a question is required to send a link in terms of an answer, so we can do it too.

Create Conversational Answers

Logically organized FAQ pages are the best, try creating a long FAQ page so that it’s easier to create multiple topics on a single page. How do we solve the problem by cutting it into smaller problems, in the same way, we shall break down the questions into smaller categories so that the customer finds his answer. Avoid using jargon, try to explain everything in the simplest manner possible, there is a possibility that the customer ends up on the FAQ page already irritated and he finds a bunch of jargon which he won’t understand to make more irate further losing a sale.

Keep in mind you are providing answers to humans, so try to make the answers conversational and short, because less is more. And if your FAQ page is conversational and easy to understand, then the possibility of getting discovered on Google increases. The more ‘How To..?’ questions, the better and answer them in favor of your business like, ‘You should’ or ‘We offer’. For example,

Q: How do I know if there is a free trial for this product?

A: We offer a free trial of 30 days. For more information, visit the website (share link).

Point is, do not make the FAQ boring and tedious. Think about in a way that your FAQ page is the voice of your brand which is communicating with the visitors or customers, so make sure your tone of the language doesn’t seem dull or dry. By doing this you will make the visitor comfortable and also build trust in him of your brand. Place the FAQ page where the visitor or customer can find it easily. Write your answers in such a way that it should resonate with the potential customer.

Keep Your Answers Short

Following the above point might get you to write a brief answer sometime which most of the customers don’t want, they come to the FAQ page to search for quick resolution, so conversational yes, but lengthy answers, NO! Customers don’t have much time to call the business up for small problems and they do not like being put on hold. Even if you write a lengthy answer, customers will skim down to the important point of the answer, so favor them by already stating what they want to. Keep your paragraph of answers short, about 4-5 lines and try avoiding complex sentences.

There comes a time when you have to write a lengthy answer, you can use bullet points to make the customer understand his issue and how to solve it or another best strategy is to provide link of the help and support pages, it’s a good thing for your website as well because it creates internal backlinking. By doing all this, your FAQ page will look tidy and clutter-free. But in order to generate potential leads provide the link of the main product page or link your landing page in the answer. If you want Google to link your site to relevant Google searches, make a landing page for each page on the website also increasing internal linking. If you have any negative questions in the FAQ page which is okay, just frame the answer in a positive manner and straightforward answers are appreciated. We cannot ignore those questions because visitors will divert those questions to social media, and there is a possibility of them getting the wrong answers.

Try to make your negative questions your strength by stating some of the unique features of the product which may be no one are providing in the market or your quality of the product is better as compared to your competitors. By answering these risky questions in a positive manner will deepen the trust of potential customers in brand thinking. And there are also some questions that may not be answered via plain text or website link. In that case, we can use multimedia as our option, meaning we can also use pictures, GIFs, info-graphics, charts, and videos to convey the message.

Include a Call-To-Action

Even though it’s not that necessary, but adding a call to action button like ‘Buy Now’, ‘Get Started’, ‘Contact Us’ after taking their feedback on the bottom of the answer. Or you can add a call to action in between your answers. Always add your company information in the FAQ page; it becomes easier for the customers to contact us, thus building another trust factor in the FAQ page. One can use plugins in the website design and development phase to integrate CTA (Call to Action) in their FAQ page.

Here are some of the best FAQ plug-ins for WordPress websites

Heroic FAQs
HTML5 Responsive FAQ
Ultimate FAQ
Arconix FAQ
WP responsive FAQ with category
FAQPlus
Fancy FAQ
Accordion FAQ
WooCommerce Product FAQ manager

Investing efforts In Customers

Just like we have gone the extra mile to keep our product or services on the website well maintained. In the same way, we have to build our FAQ page putting the customer in mind and by thinking like a customer, we can overcome the challenges. Remember, the best FAQ page doesn’t let the visitors leave unless he takes any action. In my personal experience, I’ve noticed the FAQ page being kept on the bottom of the page, making the visitors or customers tough to search for it. And when it’s not found you cannot answer their questions which lead to loss of leads. Since the FAQ page can also rank up in the SERP (Search Engine Result Page) we need to use long-tail keywords in the questions or answers. Just follow these 5 tips in order to achieve the goals.

Conclusion

FAQs play a vital role for companies in nearly every industry, create the FAQ page with the mindset of the potential customer and try making maximum sales of your product or services. So be creative on your FAQ page, do not hesitate to experiment with the answer you provide and try to create more and more leads as possible.

Ouriken is a standalone web design and digital agency. We design and implement powerful solutions for small and medium businesses in technology, business, and operations.

Web Push Notifications

The Ultimate Guide to Web Push Notifications

Marketers always find different ways to interact with their audience. In order to let them know what is happening around them, but in modern times with most of the people having less and less time it becomes a very tough job to share information with the audience. So, the ‘notifications’ arrived and it actually worked boosting app engagement by 88% and 48% of people made a purchase on the basis of notifications they received. These are the values of mobile notifications, but the study shows that 42% of total time spent on the internet are desktop users, that’s a big number. Here the web push notifications come into the picture.

What are web push notifications?

It’s a short message displayed on the computer or mobile device while the browser is active. Now that we know that web push notifications have a lot of potential let’s dive deep.

Just like mobile app notifications, web push notifications are a very efficient and fast way to communicate with the users. Unlike emails, web push notifications do not require a form to be filled or neither you have to open any app to get those notifications, they are sent straight to your device and displayed in real-time. A web push notification is most of the times a rectangular window in shape and is displayed on the bottom right corner of the computer, whereas Apple devices get those notifications of the top right. It consists of text, images, buttons or links. It doesn’t matter what device you are on, be it mobile, desktop or tablet you will receive those notifications.

How do Web Push notifications work?

Just like mobile app notifications where it asks permission before showing you notifications, web push notifications work in the same way when you visit a website it shows an opt-in window to you asking do you need to see the notifications, you can either allow or block them, as shown in the image below.

When you click allow, ‘visitor’ becomes ‘subscriber’ so that the website can display notifications to the user. The notification itself is highly customizable with certain character limits and u URL has to be specified. When a user clicks on the notification it will redirect him to the URL specified in the notification. If you don’t want to annoy your users with unnecessary push notifications, we recommend few guidelines that help you find the right time for sending push notifications to your web users using PushPush.io.

How to create a Web Push Notification?

Web Push Notification can be received by anyone who has visited your website and agreed to receive notifications from you. Without permission, the website does not show notifications to the user. Even if the browser window is closed the web push notification continues to exist and remains active.

Here are steps to create a Web Push Notification:

Enter a name for notification.
Enter the title up to 48 characters for notification.
Enter the main content of the notification suggested up to 100 characters.
Here comes and image, upload an image of suggested size 150×150 pixels.
The important part is the URL, specify the exact URL which you want the user to get redirected to.
Specify the date and time for the notification to be sent to the user, this is a very important factor because, if your users are from a different country they have to get those notifications at the specific time. And some notifications are designed to be shown only on day times or night time. Also consider, if your notifications are targeted to male or female users, and choose according to that.
Set the lifespan of the notification or validity.

A Web Push Notification is Effective as well, there is an average CTR of 30%. The main purpose of the web push notifications is that it has to be fast and non-aggressive. Remember, users don’t have much time to read the non-useful messages in a notification, so write the content short and precise. Web Push Notification is simple it could be just scanned by the help of informative images instead of reading the text, that’s the reason why push notification works so well. Someone might be wondering if they can change the image with short animated GIFs. The answer is no, it couldn’t be done yet but there is a workaround for it.

Rich web push notification: When you upgrade a normal web push notification, you get a type of notification which is good looking and more effective. Why? Because, it contains an icon, title, and image. Setting up a rich push notification is easy, enter a title, upload a small icon and the image which will contain details about the offer or service and add a URL to which you want your users to get redirected to. The sample image is shown below.

For creating a Web Push Notification which is unique and stands out, you must keep in mind that we are creating a notification so that people will click on it. In order to achieve that the content written in the notification must be genuine and valuable and users will only click on the notification if they’re getting something good in return.

Here are some tips to create good content to attract users

To the Point: Avoid asking questions or statement which will confuse users and make them think twice. Rather just state that what is that notification about.
Less is More: only 148 characters are allowed to be written in the content section, so make the most out it. Write catchy lines or adding a key value that the audience wants to see in a notification.
Create Urgency: Many e-commerce websites already use this technique to increase their sales, when there is a limited time discount, users will feel to avoid loss and most likely will click on it.
Social Proofing: People will most likely want to validate your content on your website before investing in anything, so before they do that, tell them upfront that already so many people have bought our product or services and there’s a participation of good amount of marketers as well.

When we actually send Push Notifications it goes in real-time but we can also schedule them, depending upon the content and the nature of the notification. Formal notifications sent in the morning will be most effective, semi-formal or humorous notifications are to be sent in the afternoon, avoid notifications during evening or night time.

Selecting the right frequency for the notifications is very important too, you don’t need to spam or you don’t want a user to lose interest as well, we must always choose an in-between. In order to know that we can always see the performance of the sent notifications and track them and can tweak our future notifications according to that.

The important metric which we should track is Click Through Rate [CTR] which defines how many people clicked on the sent notification as a percentage of users to whom the notifications were delivered. The second metric is conversion, we can do that by adding a UTM parameter to a link that we have provided in the notification. Google Analytics is the best tool to carry out this process of tracking metrics.

Conclusion

Web Push Notification is a great way to communicate with the contacts which already exists in your database and moreover, you can reach many anonymous contacts since we don’t require their email address for the notification to be delivered. We can increase sales performance by sending personalized offers linked to product pages. So that’s it! You know everything about the Web Push Notifications. If you any more information about the topic, please write a comment and lets share knowledge.

PushPush.io gives a modern-day advertising platform where a company or website owner can use push notification to monetize their web traffic and the advertiser can send notifications to their targetted audience, wherein the users grant permission to receive such messages.