website speed optimization

Artificial Intelligence, Digital Solutions, Voice Search Optimization, Website Development Company

Guide To Voice Search Optimization

Until 2011, voice search or voice assistant or even voice search optimization had never been used by people. Once Siri was introduced, it was considered by people as a tool for making them laugh and handling their to-do list.

Not many people predicted that looking for voice would be a big future phenomenon. Not many people predicted that searching for voice would become a major future trend. Yet voice search has grown just like everything else. And it is said that 50% of the searches will be through voice search by 2020.

Google research showed that people are using voice search because of the following advantages:

Users can easily multi-task with voice searches when searching for things.
It gives convenience to people in their daily tasks.
Searching for voice helps people search more easily than any other app.
Users can get the answers and knowledge they are searching for instantly.

Users already use voice assistants to get their routine right, such as setting the alarm, calling their family, making an appointment, feeding their pets, etc. this also presents a huge marketing opportunity for advertisers and owners of small businesses. Since digital problems need digital solutions, small businesses often need help from the professionals, that’s where we come in.

Optimized for searching semantically? Only think about yourself, Lucky!

If you have heard of changes in Google Hummingbird, I’m assuming you’re aware of semantic search. If not, this is going to be the case. Google found that more keyword searches should be introduced than basic queries. They needed talent. It gives rise to comprehension. Rat than simply questions, keyword fragments, Google started to examine the context behind each query. In doing so, Google was able to predict people’s intent to look for online items. This prompted advertisers to turn to the optimization of voice search.

Forget the long list of pointless keywords for your quest that you need to customize. Avoid seeing search queries as words and change your mindset to mindset optimizing voice search.

The optimization of voice search mindset

In ancient times, by imitating others, the cave people used to live. Our ancestors have worked hard and grown like crazy, which is how generation after generation we will live. Whether you’re an entrepreneur or employed in a tedious job, you are going to die of you don’t change. The same applies to your article. You need to get your hands dirty with voice search optimization if you want to deal with the formidable rivals out there.

With that mindset, we need to focus all our efforts on optimizing voice search. Rather than leave things as they are. It’s time to begin delivering content that responds to the customer’s needs. To do this, you first need to get rid of the over-optimized text lingering on your main page that is not going to serve any big purpose now. As the saying goes, the right SEO is a win for all.

Transform keywords into requests

Understand that it is quite different for people to type and speak. For example, if someday decides to buy a new tv, they’re going to type “buy television” while they’re going to go like this if they say the same thing. “What’s the best tv?”

Are you able to see the difference between the two in Semantic Search? Luckily online tools will help you do this. Response to the public is one such device. A fascinating method takes as an input one root keyword and provides a list of commonly asked keyword questions.

The “People Even Ask” functionality in Google works similarly. Only type in any question, and you’ll get what you’re looking for online.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Our digital solution services not only help the client create integrated digital ecosystems but also to strengthen brands, increase ROI, new business value.

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Application Development, Website Design and Development, Website Designing, Website Development Company, website optimization

Why and How to Optimize your Website for Mobile Devices?

In these modern times of technology, it is very important for websites to be accessible across a variety of devices. Mobile traffic has been seen a significant, steady, and rapid increase in the coming years and it finally overtook the traditional desktop and laptop computer users in 2015. And changing the algorithm of Google favors mobile-friendly sites. A change in the Google search engine in April 2015, giving priority to those websites that display well on smartphones and other mobile devices, nicknamed, Mobilegeddon has penalized those websites who were not providing an adequate experience for mobile users forcing their website owners to invest more in the mobile upgrades giving a helping hand to app development.

We found a significant drop in traffic for non-mobile-optimized websites while monitoring the websites of some users and customers, while mobile-enabled websites saw a slight increase in incoming traffic which we attributed to a higher search engine ranking.

Create your mobile-friendly website

Non-mobile-optimized try to cram a traditional website into small limits of a mobile device, making the content difficult if not impossible to read and much harder to navigate. On the contrary, mobile-friendly sites adapt to the screen resolution of the device. The text is large enough to read, images adjust to the screen frame size, and navigation buttons are accommodating to a touch.

Redesign of a website – Full

The first approach will always be to make a new remake of the website.

Older websites that did not have major changes for 5+ years, full redesign works best for such websites. Coding and Web Designs standards underwent some major changes over the last 5 years and it’s often more efficient to start work from scratch rather than to try an older version of existing code and design. Across both traditional and mobile screens, the new website will benefit from the modern look and accessibility.

Conversion of an existing website into responsive coding

The second approach would be to convert an existing website to responsive coding.

If there is a clear separation between HTML and CSS code the original website was built according to W3C standards. To support responsive design, the website could be converted. Screen elements automatically adjust to the resolution of the device and thus provide an optimal viewing experience in a responsive site. Content-rich websites that do not require excessive user interaction.

Building a Standalone Mobile Website

The third approach would be to leave your traditional website as-is and make a stand-alone mobile website.

Mobile websites can share the same data and CMS (Content Management System) as a desktop website, so both websites can be managed through a single place. The standalone mobile website gives the owner complete unconstrained freedom over the layout of the elements and functionality, so the mobile website may look and feel quite different from its desktop counterpart. For an e-commerce website, this approach works best where the user interaction is very different between stationary and mobile devices.

Converting WordPress website to mobile

Getting a responsive website is quite easy if you’re using WordPress as your content management system. You will need to install a responsive theme, whether it be free or premium. All content immediately becomes mobile-friendly.

We at Ouriken consolidate, optimize and standardize technology/products to bring technology simplification, cost reduction and then to overcome technology obsolescence/skill issues. Ouriken application development & maintenance services help you maintain your business-critical mainframe applications & replace legacy applications. Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Artificial Intelligence, Website Design and Development, Website Designing, Website Development Company

What is Web 1.0, 2.0, & 3.0?

Web 1.0

In the evolution of the World Wide Web, Web 1.0 refers to the first stage. With a huge majority of users who are content consumers, there were only a few content creators in Web 1.0. Personal web pages were normal, hosted on ISP-run web servers consisting mainly of static pages, or on web hosting services.

Advertisements on Web 1.0 were banned while surfing the internet. Web 1.0 enables to showcase of the piece of information on the websites which is known as Content Delivery Network (CDN) also can be used as personal websites. Cost formula is per page view and it has directories that enable users to retrieve a particular piece of information.

Design Essentials of web 1.0

Pages are static.
From the file-system of the server, the content is served.
Using Common Gateway Interface (CGI) or Server Side the page sare built.
To position and align the Elements, frames and tables are used on a page.

Web 2.0

User-generated content, usability, and interoperability for end-users are some of the highlights of Web 2.0 which is also known as a worldwide website and another name for it is a participative social web. It doesn’t refer to any modification to technical specification, but to recreate in a good way web pages are designed and used. When the changes have occurred the transitions are beneficial, but it doesn’t seem that way. Collaboration is allowed with each other by Web 2.0 in a social media dialogue as the creator of a user-generated cant in a virtual community. Web 1 is an enhanced version of 2.0. In web 2.0 development the browser technologies are used, and it includes ajax and JavaScript Frameworks.

Features of Web 2.0

It permits users to retrieve and classify the information collectively, and it also provides free sorting of information.
It provides dynamic content that is responsive to user input.
By means of evaluation and online commenting, information flows between site owners and site users.
APIs are developed to allow self-usage, such as by a software application.
Web access leads to an issue different from the traditional user base to a wider variety of users.

Use of Web 2.0

To share the perspectives, thoughts, opinions, and experiences the social web contains a number of online tools. Web 2.0 applications tend to have a conversation much more with the end-user. The end-user is also a participant of the 8 tools mentioned below:

Podcasting
Blogging
Tagging
Curating with RSS
Social Bookmarking
Social Networking
Social media
Web content voting

Web 3.0

The evolution and utilization of web interaction with the inclusion of alteration of the web into the database. After a long time of focus on the front-end, it enables the upgradation of the back-end of the web. To describe the evolutions of web usage and interaction among several paths web 3.0 is used. Instead of owning data, it is shared, where services show different views for the same data / same web. All the development process is done in Web 3.0, and all the Website Development Companies uses Web 3.0 for the website designing services.

Establishments of “the world’s information” is promised by the semantic web (3.0) in a responsible way than Google can ever attain with their existing engine schema. From the perspective of machine conception, this is particularly true as opposed to human understanding. It is necessary for the semantic web for the use of a declarative ontological language like OWL to produce domain-specific ontologies that machines can use to reason about information and use it make new conclusions, and not simply match keywords.

Features of Web 3.0

Semantic Web

There is an involvement of the semantic web in succeeding in the evolution of the Web. In order to create, share and connect through search and analysis based on the capability to comprehend the meaning of words, instead of keywords or numbers, al this is used in the development of and improvement of the semantic web.

Artificial Intelligence

Mixing this capability with natural language processing, computers can distinguish information like humans in order to provide faster and more relevant results in web 3.0. to fulfill the requirements of the user it becomes more and more intelligent.

3D Graphics

In Web 3.0 the three-dimensional design is being used widely in websites and services. Computer games, museum guides, eCommerce, geospatial contexts, etc. are some of the examples that use 3D graphics.

Connectivity

Thanks to semantic metadata, the information is more connected to web 3.0. As a result, the UI evolves to another level of connectivity that leverages all the available information.

Ubiquity

The services can be used everywhere, content is accessible by multiple applications. Every device is connected to the web.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Our standard web designing services include many features that contain home, blog, images, faq, contact us and many more. It is the best website designing firm.

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Website Design and Development, Website Designing

Maintaining a Website’s SEO After a Redesign

Planning to redesign your website but afraid of the SEO rankings? There need is some need to considering the maintenance of SEO rankings and your website’s DA before, after and during the redesign process. The aesthetics of the site is not the only thing you need to worry about when you think of redesigning your website, but we also need to take some time to look into the maintenance of SEO for your website and ways to improve it as well.

Many companies, since maintaining SEO for a website is a big deal nowadays, fail to understand the importance of attention to SEO while the redesigning of their website, but it affects them a big-time after in time. You could wipe out all your previous SEO efforts if maintenance of SEO is not done carefully. With major Web Design and Development activities, there are both technical and non-technical areas to consider for. Specific steps must be taken care of to ensure that you don’t demolish your SEO quality when transitioning from old site to new one.

Core Areas to Consider

There are three main areas to look upon in order to maintain the SEO rankings when redesigning your website:

What is acceptable with your current SEO efforts
During a redesign, what might be the possible common challenges
Changes that will come with a new website

You will be able to find out your weakness in SEO by focusing on these areas so you can improve it later.

Monitoring your SEO

If you have campaigns in place and currently monitoring your SEO rankings regarding those keywords then you have a good amount of data to analyze. In that case, one must be really aware of the keywords they rank for, the mapping for each keyword, the exact placement in rankings and the pages that deliver the highest organic traffic.

Common Challenges to Face with SEO in Redesigning Process

There are a lot of issues that may pop up when you work on a site redesign, focus on rebranding, improving User Experience, and updating of backend. There is a list where one could face challenges:

Removed Content
Changed Content
Movable content based on the new site’s navigation or site map
URLs might change
Changes in Page-level optimization
Addition of new content, sections, technology, new features
New Technical difficulties
Internal Link structure edits
Changes in Domain or Sub-Domain
Changes in Protocol

These are the areas which may impact SEO in a redesign. It may be very hard to identify exactly what needs to be addressed with so many possible changes. Out of the above-mentioned challenges, changes in a domain are one of the biggest challenges as compared to other challenges, but each and every challenge must be overcome and the more challenges you have the more difficult it will be to maintain your SEO rankings.

How to not lose your SEO rankings checklist and redesign at the same time

Before starting the redesigning process it’s very important to undertint the best practices to preserve your SEO rankings. Some of the parameters are as follows:

An SEO audit must be run on your current website

Understanding all the keywords you are attempting to rank for and with what the pages are associated with. You should be concerned about pages and specific on-page optimization beyond redirects, which go from the Dev. to the live line state.

Setting up 301 and 302 redirects

First and foremost, you must redirect the old URLs to new ones. You’ll need to have a spreadsheet of all needed redirects if you’re making changes to permalink structure. Crawl the old list of URLs to ensure that everything redirects as it should once you have the new site live.

A permanent redirect from one link to another is called a 301 redirect. This redirection is used for website visitors and search engines, a 301 redirect is better for SEO over a temporary one because it transfers the internal link as well, approximately 90-99% of the time. This redirection method is the preferred method for new sites.

And a temporary redirection is called 302 redirects, redirecting users and search engines to the desired page for a short period of time until it’s removed. In order to give your users a seamless experience, you should use it during the update of a web page. What they say is right, excess 302 redirects will affect your SEO, so be careful when using it.

Multiple Tests

Assuming the live site will perform the same as a dev. site is kind of stupidity. A lot of time and resources are probably invested in testing, but in the real world, things can change. Usage of technical tools for site audits like Moz, Ahrefs, or DeepCrawl, these tools provide insights on technical issues. Also, running your domain through the mobile-friendly testing tool and the loading speed of the new website must be checked too. Last but not least, schema markup on the new website should be done and must not be forgotten.

How to Avoid Mistakes

We’ve covered almost everything that you should do, but how can we avoid mistakes that can cost you your SEO rankings.

Don’t start over on the content: If the content on your website is ranking, then you must not abandon it. If you do it will affect the rankings.
Redirects are your friends: when a 404 Page Not Found error is displayed to the user, which means the pages have dropped off Google’s index.
Internal linking is the key: Always remember to push this to the new website.
Outbound links must be added on need.
You can use Ahrefs to find these pages that have high rankings and multiple backlinks, try to preserve or transfer them.

Conclusion

As the brand evolves, redesigning a website is a move that most companies should make. In order to maintain the SEO rankings, you must follow these best practices from a website redesign. Never start over on the content like your old website never existed, it will affect the rankings so bad. Feel free to add your tips, tricks, and suggestions in the comments below.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Web Push Notifications, Website Designing, Website Development Company

Factors to Consider When Choosing a Web Development Company

Choices are very good as well sometimes confusing factors. Humans are gifted with quick decision-making capabilities, so the choices we get to choose from helps humans to decide completely depends upon the choices. Nowadays choices are ample, but the time to choose it very less. That’s is why we come up with some set of rules, regulations, and principles of our own to choose what is good for us. In the same way, choosing a Web Development Company for our business is a tedious task as well since there are almost 10,000+ companies to choose from Countrywide. Let’s look at one of the examples of what I’m trying to say.

In 1980, at the headquarters of Crest Toothpaste, there was a grand party. Due to a knowledge-intensive environment, the chief operating officer suggested coming up with new ideas and a new marketing strategy must be invented and implemented. And after brainstorming for a while they came to the conclusion of introducing new variations in the toothpaste and it will be good for the company, business-wise. Within the organization, this idea was well received. Without wasting any time, they came up with 52 new variants of the toothpaste, which were given shelves in the major supermarkets.

But, when Crest was working on its 52 variants, unfortunately, another company named Colgate launched ‘Colgate Total’. It was just a single toothpaste claiming to clean the mouth totally.

Now, what happened was whenever a customer visited the store he had choices. Either they can choose one Colgate toothpaste or they have to choose one from 52 variants of Crest toothpaste. According to me, the customer will choose Colgate over Crest. So after offering so many choices, humans get confused with its natural tendency because they want the best for them.

So, if you are planning to start a business or already have one, an obvious first mandatory factor is to have a website for the business. In order to achieve it, you can either use your internal resources for building a website or finding companies to build a website for you. And there are so many companies to choose from that is become almost impossible to choose the right one for you.

Let’s see some tips which you must consider before handling your website development job to a new agency.

Check Internal Resources

In this process, we take a look at our available resources in the firm, and according to it, we can set a budget for ourselves. The development of an e-commerce website requires serious skills. UI/UX design sense, what type of content needs to go on the website, testing, development, and quality control. After all this, we must decide on what e-commerce software platform to use. Later comes the digital marketing part containing SEO and so on.

If you and your team have an above-mentioned list of skills then it will play a vital role in getting your website launched quickly and will reduce the cost of the company. But let’s be real, no one has that kind of expertise laying on their hand ready to work, and most of the small businesses and even big champs didn’t have that type of skill set readily available and they didn’t have time as well. Here comes the Website Development Company into the picture, getting a website developer on board becomes imperative for a successful website launch. Let’s see the factors that one must consider before hiring a website development company for your e-commerce store.

Portfolio Enquiry

One does not think twice while asking for extras at a restaurant, so we must not hesitate t ask the portfolio of the company. A website is a medium where people will visit and make a purchase and you will make money out of it, so make sure you design your website is very well optimized and built according to your needs. Do not leave everything on the hands of the developer, they don’t know your requirements in and out unless you tell them to do so.

Ask them for their finished as well as ongoing e-commerce website projects, in that way you’ll come to know about their work as well as you can get ideas for your website, regarding UI/UX as well as components that will solve your problem. A simple background check of the agency is an optional thing to do, but it is possible just to be sure.

Handling Deadlines

This factor can be judged easily in the first few meetings with the client. The amount of time a vendor invests in each project can be checked by their portfolio. Enquire about the contingency plans and challenged the Website Development Company faced to build an e-commerce website for their previous customers. The company will be able to provide a clear-cut plan if they are experienced.

Response Time of Agency

In the first meeting, it is impossible to know how efficient the developer is, but in 2-3 presales meetings you can be sure about the levels of commitment and speed of delivery is the vendor going to show after you’ve hired him. Get ready for not only missed deadlines but also unfulfilled commitments if the representative of the agency is not addressing your request for more information quickly and they provide unjustifiable reasons for the delay.

Do Your Own Research

Because of the advancements of the telecom sector, the digital world has become one big family they are always in touch with each other. For the search of perfect developer what you can do is ask our friends or friends of friends if they can refer anyone they can know. It’s the best way to find potential vendors as it can save time. Reddit and Quora are filled with good developers, you just have to search properly. A lot of good Web Development Companies and their customers are using these platforms to search and talk to each other. Pay attention to the reviews which people are writing about the company, if they are good then the company is actually good if they are bad they have a talk with the company about what went wrong and let them clarify the things and let them fix the situation to provide you better service.

Opt for All-In-One Package

Most of the companies usually have all in one package, to release some pain from the budget. It is a very wise decision of hiring an agency that has a team that makes sure that the website not only attracts scores of the customer very well but also website functioning perfectly. When you get all the information in one place, it becomes easier for you to stay updated with the progress that agency is doing, for creating something new and extraordinary a diverse team I required to brainstorm properly with your involvement as well. Always remember, more heads means more innovation.

Conclusion

Starting a business is a very daunting task, which makes it way harder is to maintain the workflow run business smoothly and generates leads. That’s why a working website is a very crucial thing to have. If not taken seriously, the dream of success and money you want to generate will never come true. Try to provide the best experience otherwise, the customer will bag the product in the cart but not from your website. Keep these tips in mind and concentrate on getting the best website designing services.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Website Designing

Boost visits by optimizing page load time for your Website

Today, even seconds create the difference, users have no endurance for websites with weak load time or poor performance. Nearly all users on the web expect a site to load in 2 seconds or less. If it isn’t loaded in 3 seconds, those users tend to leave or reject the site.

A still more startling statistic is that 64% of customers or shoppers who are disappointed with an online store’s experience & loading time will carry their business away. That means you’re not only missing your current visitors and lowering conversion rates, also you run the risk of your site dropping traffic from those consumers who may have suggested your website to others.
So what is aforementioned Page Load Time all about and why is it so powerful during the process of website designing and application development, let’s discuss below.

Search engines like Google apply page load time in algorithms that determine search engine rankings, which signifies they’re more likely to lead shoppers to sites that load fast.Speed is not just the only thing to concentrate on, there are nearly more than 200 signals in Google’s search algorithm, and page load time is simply one of them.Even small changes can shave time off and help raise your rankings.

With this in consideration, let’s take a glance at techniques to optimize while website designing for the best achievable performance.

1.Minimize HTTP Requests

HTTP, commonly known as Hypertext Transfer Protocol, Requests are computed whenever a browser retrieves a file, page, or an image from its web server.
These calls lead to use around 80% of a Webpage’s load time.
This signifies that the more HTTP requests you need to load, the longer it needs for the page to go and retrieve them completely, increasing your web page’s load time.

2. Combining CSS/JS Files

Rather than forcing the browser to retrieve multiple CSS or Javascript files to load, try combining your CSS files into one larger file (same for JS).If you find that you only need to load certain images on the desktop or need to run a specific script on mobile only, using conditional statements to load them can be a great way to increase speed.

3.Reduce the number of images you use

Remove fairly images especially if their file sizes are big. This may not only help reduce image HTTP requests but may improve your UX-User Experience such distracting images that don’t correspond to your written content.

4.Browser Caching

Browser caching enables components on your website to be downloaded to your hard drive once into a cache, or temporary storage space. Those files are get stored locally on your system, which supports consequent page loads to boost in speed.As per the latest studies,40-60% of daily visitors to your site come in with an empty cache. So when users visit your website, you need to make it so the first page they see load instantly enough so they will unavoidably proceed through the rest of your website (with even faster load times).

5.Compress Images & Optimize Files

Images currently take up 60% of the average bytes loaded per page, So as mentioned early, remove any images of assets you believe you don’t need. Also, check the sizes of the existing image and optimize them simultaneously.Manage all your images under 150KB, nothing over 1920px in width, at an average/medium/72dpi quality level.
File Extensions suggested to be used should be either PNG, which must be applied for images where you need transparent background behind.
JPG is suitable for pictures or anything where fine detail is less significant.
This definitely increases your website’s overall performance.

Lastly, to conclude with, Loading time is a significant contributing factor to page abandonment. The average user has no endurance for a page to take excessively long to load.Google might crawl your site moderately or slower if you have a slow site. And that’s very critical – particularly if you are appending lots of fresh content or performing lots of edits to content on the website.

We have historically focused on the website designing for desktop versions of our site load as fast as possible, but with Google shifting to the mobile index first, an increase in the number of users on mobile devices, we must now also concentrate on mobile speed excessively.

Beyond the rankings, optimizing your page load time is an excellent way to encourage users to get where they’re performing faster and happier shoppers are more easily converted into sales.A one-second delay decreases customer satisfaction.!!
It is rightly said-“Customers Are Won or Lost in One Second”!!

Ouriken with a team of well-experienced website designers makes it simpler by presenting you with the best website designs and is the technology partner that best fits your requirements.