Marketing a website in 2019 is very challenging. The rivalry is extremely intense, and if you don’t think smart, almost someone else will think smarter than you. Navigating effective website marketing strategies may sound labyrinth as there are plenty of traps to avoid and things you should not do. Whether you are new to creating a successful website or you’ve been doing it for a long time, items you’re missing might still be apparent.

Don’t worry; to help, we’re here. There are many ways to sell and advance the website from the competition, and some of these methods are more obvious than others. Some might give you a thinking break. Here are just a few of the forms we found effective in keeping your website ahead of your competition and becoming a market leader.

Involving others

It may sound strange, but the ratings of your website can really be sponsored by other people. Marketing staff tends to rely on artificial intelligence – algorithms and ratings and machines – a little too much. All this is good, but there is no suggestion that comes from a real person, quite like that. To get the website into a human-edited web directory would be an example of how to do this. Human edited web directories ensure that websites are reviewed and chosen on the basis of engaging insightful content, not only selected by an (admitted advanced) algorithm because they tick boxes. Networking with others will raise your visibility, give you a good reputation in your family, and allow you to differentiate yourself from others.

Investigate the Competitors

If you don’t know who they are, you can’t know if you’re offering better products than your competition. Checking out the peers and how they treat web design and communication is no embarrassment. For your website, market research is essential if you want to remain competitive, as there is a risk that your competitors will all do something that you overlook. Make sure that you follow one and that you can’t go far wrong. Ask yourself what you can repurpose for your site and how can you be the best you can for the visitors and customers once you’ve learned what your competitors are all about.

Create a unique brand

It sounds obvious, isn’t it? “Be different because you are special.” Maybe this doesn’t feel like the world’s freshest insight. But you would be shocked at how many small site owners and content developers just don’t grasp these basic building blocks to make the page stand out. If you are new with your content, simply because you are original and individual, you will attract tourists. It applies not only to the page itself but also to the ancillary material connecting to it – youtube videos, social media updates, the influencers to which you contribute, and so on. Find a niche that is not being filled at the moment and look to fill it. People will begin to consider your product as being made to your rivals from a different cloth, and word-of-mouth advertising is going to work for you.

Establish a good presence throughout social media

Modern advertising has been destroyed. Long-long advertising influencer. With your blog, you won’t get anywhere if you don’t set up a presence on social media. This will certainly all of the competitors do. Roughly 2 billion people were using social networking sites and applications back in 2015. Imagine how rapidly this number has risen since then. If you don’t develop your own profile on Twitter and Instagram, you’re just not hitting a large enough audience. If you want to reach a mass audience, Facebook is also relevant. Video content will also need to be created via Youtube. Ask yourself if your brand could benefit from this type of content, and if it’s not, ask yourself if there is no way you might change it a little. Social media is the key to going forward.

Use as much personal content as you can

This should go without saying, but if you want your website to stand out, you have to use as much content as possible that does not appear on their websites. Do not use stock pictures, photos, or sounds (when possible). If you need to use stock media, make sure the stock media is not widely used. Needless to say, DO NOT plagiarize material from other sites, even if the content is somewhat rewarded. You’re going to be found out and the massive hit to your reputation would not be worth it. If you are not comfortable in your ability to build your own brand, then search for talented staff that can support you in this endeavor. Trust us, it’s worth it.

Achieve Straightforward interaction

You need to know what your brand is about before you build your website. Try the o quick, a short phrase about what you are doing. If you can’t do that, at the planning stage, your idea will be flawed and you will have to start again.

Try to use it as a model for all the text content you make on your page once you have your sentence. Simply and clearly communicate your beliefs and brand to your audience. The more confused the core identity of the brand is, the fewer people can understand what you are trying to do. In particular, it’s definitely a good thing to strive for a simpler and more open website. Imagine being a client. Want to wade through menus and violet prose to figure out what you’re after? Write and it will evolve for your audience.

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Progressive Web Apps have become quite the buzz phrase in the web development world over the past year. Because of this, many people keep asking, are Progressive Web Apps the future for websites? That is a good question and as a website design company, we wanted to give our insights on the topic.

What are Progressive Web Apps?

Progressive web apps are one of a kind in that they are similar to a standard mobile app but are based on modern web capabilities. Basically, they are a combination of the two technologies that was devised by an engineer at Google named Alex Russell. Consider it as a mobile app that is delivered via the web. They have been in use for around two years while so far, they have not been used in large numbers, progressive web apps have been adopted as a useful option for startups, smaller businesses, and recently a few bigger brands.

While a mobile app (or native app) runs as its own piece of software, a progressive web app is alike to a website that can support features such as a home screen icon, push notifications, geolocation, an offline mode, splash screen, background synchronization, and can even access media features on a device such as the camera, audio, and video.

As many businesses are now presently focusing on customers on mobile devices, the question becomes how best to do this? Basically, there are three alternatives: build a responsive website for both desktop and mobile users, build a mobile (native) app, or build a progressive web app (PWA).

Pro’s of Progressive Web Apps

Easy access – Native mobile apps require to be downloaded and installed. A PWA can be seen with a Google search bar and works on-demand without using up memory or data on the mobile device. Possible even more relevant is that a PWA works on all devices while a native app has to be designed for both iOS and Android operating systems.
Economical – Progressive web apps are faster to create and update, therefore the cost is less than a native app.
Offline content – You can reach content offline with a progressive web app. Native apps cannot reach data while offline.
Security – As most sites are now built using HTTPs, you can easily originate a PWA in this secure environment which is a big plus if you intend on having users information contact details, credit card data, or other sensitive data.
Easier to modify – When you update a standard mobile app and you make an adjustment you also must reach the app store and work with them about the update or modification. This process can take some days or a week. With a PWA you can just get a fix or update and then it is life.
Mobile-first approach – Another big advantage of a PWA is they are created on a mobile-first approach for connecting with customers. Twitter, Pinterest, and Starbucks have all transitioned to successful PWA’s in addition to the native apps and have seen improved ad revenues and engagement on the PWA’s.

Con’s of Progressive Web Apps

Speed – While there has been progressing with PWA’s as to how data is cached along with providing Java scripts and service workers to run independently from the main thread, if you have a very passive or weak connection then there can be difficulties. The Accelerate Mobile Pages Project that Google has been behind had certainly helped with PWAs, but they aren’t always going to be as quick as native apps. However, this is one perspective that could soon change.
Missing features – There are Some mobile device features that native apps can use but progressive web apps cannot like alarms, phonebook access, making improvements to system settings, and access to hardware sensors.
Cannot use platform features – Native apps are suitable to use specific benefits from either the iOS or Android platforms like Apple’s ARKit, native graphics API’s, or Google’s Visual Core.
The Bottom Line

The bottom line is that quite a few well-known brands are initiating a move from native apps to PWA’s and after seeing at the positive features versus the negative features it is easy to assume why. Are Progressive Web Apps the future for websites? We feel that websites will constantly have a place in the world as long as desktops are connected but PWA’s are surely making a case to replace some native apps on a business level because of lower costs and more advantages to the users.

Be sure to check back every week for great new Ouriken blog articles.

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How to Keep Your Website Ahead Of the Competition