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Application Development, Website Designing, Website Development Company, website optimization

How to Keep Your Website Ahead Of the Competition

Marketing a website in 2019 is very challenging. The rivalry is extremely intense, and if you don’t think smart, almost someone else will think smarter than you. Navigating effective website marketing strategies may sound labyrinth as there are plenty of traps to avoid and things you should not do. Whether you are new to creating a successful website or you’ve been doing it for a long time, items you’re missing might still be apparent.

Don’t worry; to help, we’re here. There are many ways to sell and advance the website from the competition, and some of these methods are more obvious than others. Some might give you a thinking break. Here are just a few of the forms we found effective in keeping your website ahead of your competition and becoming a market leader.

Involving others

It may sound strange, but the ratings of your website can really be sponsored by other people. Marketing staff tends to rely on artificial intelligence – algorithms and ratings and machines – a little too much. All this is good, but there is no suggestion that comes from a real person, quite like that. To get the website into a human-edited web directory would be an example of how to do this. Human edited web directories ensure that websites are reviewed and chosen on the basis of engaging insightful content, not only selected by an (admitted advanced) algorithm because they tick boxes. Networking with others will raise your visibility, give you a good reputation in your family, and allow you to differentiate yourself from others.

Investigate the Competitors

If you don’t know who they are, you can’t know if you’re offering better products than your competition. Checking out the peers and how they treat web design and communication is no embarrassment. For your website, market research is essential if you want to remain competitive, as there is a risk that your competitors will all do something that you overlook. Make sure that you follow one and that you can’t go far wrong. Ask yourself what you can repurpose for your site and how can you be the best you can for the visitors and customers once you’ve learned what your competitors are all about.

Create a unique brand

It sounds obvious, isn’t it? “Be different because you are special.” Maybe this doesn’t feel like the world’s freshest insight. But you would be shocked at how many small site owners and content developers just don’t grasp these basic building blocks to make the page stand out. If you are new with your content, simply because you are original and individual, you will attract tourists. It applies not only to the page itself but also to the ancillary material connecting to it – youtube videos, social media updates, the influencers to which you contribute, and so on. Find a niche that is not being filled at the moment and look to fill it. People will begin to consider your product as being made to your rivals from a different cloth, and word-of-mouth advertising is going to work for you.

Establish a good presence throughout social media

Modern advertising has been destroyed. Long-long advertising influencer. With your blog, you won’t get anywhere if you don’t set up a presence on social media. This will certainly all of the competitors do. Roughly 2 billion people were using social networking sites and applications back in 2015. Imagine how rapidly this number has risen since then. If you don’t develop your own profile on Twitter and Instagram, you’re just not hitting a large enough audience. If you want to reach a mass audience, Facebook is also relevant. Video content will also need to be created via Youtube. Ask yourself if your brand could benefit from this type of content, and if it’s not, ask yourself if there is no way you might change it a little. Social media is the key to going forward.

Use as much personal content as you can

This should go without saying, but if you want your website to stand out, you have to use as much content as possible that does not appear on their websites. Do not use stock pictures, photos, or sounds (when possible). If you need to use stock media, make sure the stock media is not widely used. Needless to say, DO NOT plagiarize material from other sites, even if the content is somewhat rewarded. You’re going to be found out and the massive hit to your reputation would not be worth it. If you are not comfortable in your ability to build your own brand, then search for talented staff that can support you in this endeavor. Trust us, it’s worth it.

Achieve Straightforward interaction

You need to know what your brand is about before you build your website. Try the o quick, a short phrase about what you are doing. If you can’t do that, at the planning stage, your idea will be flawed and you will have to start again.

Try to use it as a model for all the text content you make on your page once you have your sentence. Simply and clearly communicate your beliefs and brand to your audience. The more confused the core identity of the brand is, the fewer people can understand what you are trying to do. In particular, it’s definitely a good thing to strive for a simpler and more open website. Imagine being a client. Want to wade through menus and violet prose to figure out what you’re after? Write and it will evolve for your audience.

Ouriken‘s standard web designing services include many features that contain home, blog, images, faq, contact us and many more. It is the best web designing firm. Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

[contact-form][contact-field label=”Name” type=”name” required=”true” /][contact-field label=”Email” type=”email” required=”true” /][contact-field label=”Website” type=”url” /][contact-field label=”Message” type=”textarea” /][/contact-form]

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Application Development, Website Design and Development, Website Designing, Website Development Company, website optimization

Why and How to Optimize your Website for Mobile Devices?

In these modern times of technology, it is very important for websites to be accessible across a variety of devices. Mobile traffic has been seen a significant, steady, and rapid increase in the coming years and it finally overtook the traditional desktop and laptop computer users in 2015. And changing the algorithm of Google favors mobile-friendly sites. A change in the Google search engine in April 2015, giving priority to those websites that display well on smartphones and other mobile devices, nicknamed, Mobilegeddon has penalized those websites who were not providing an adequate experience for mobile users forcing their website owners to invest more in the mobile upgrades giving a helping hand to app development.

We found a significant drop in traffic for non-mobile-optimized websites while monitoring the websites of some users and customers, while mobile-enabled websites saw a slight increase in incoming traffic which we attributed to a higher search engine ranking.

Create your mobile-friendly website

Non-mobile-optimized try to cram a traditional website into small limits of a mobile device, making the content difficult if not impossible to read and much harder to navigate. On the contrary, mobile-friendly sites adapt to the screen resolution of the device. The text is large enough to read, images adjust to the screen frame size, and navigation buttons are accommodating to a touch.

Redesign of a website – Full

The first approach will always be to make a new remake of the website.

Older websites that did not have major changes for 5+ years, full redesign works best for such websites. Coding and Web Designs standards underwent some major changes over the last 5 years and it’s often more efficient to start work from scratch rather than to try an older version of existing code and design. Across both traditional and mobile screens, the new website will benefit from the modern look and accessibility.

Conversion of an existing website into responsive coding

The second approach would be to convert an existing website to responsive coding.

If there is a clear separation between HTML and CSS code the original website was built according to W3C standards. To support responsive design, the website could be converted. Screen elements automatically adjust to the resolution of the device and thus provide an optimal viewing experience in a responsive site. Content-rich websites that do not require excessive user interaction.

Building a Standalone Mobile Website

The third approach would be to leave your traditional website as-is and make a stand-alone mobile website.

Mobile websites can share the same data and CMS (Content Management System) as a desktop website, so both websites can be managed through a single place. The standalone mobile website gives the owner complete unconstrained freedom over the layout of the elements and functionality, so the mobile website may look and feel quite different from its desktop counterpart. For an e-commerce website, this approach works best where the user interaction is very different between stationary and mobile devices.

Converting WordPress website to mobile

Getting a responsive website is quite easy if you’re using WordPress as your content management system. You will need to install a responsive theme, whether it be free or premium. All content immediately becomes mobile-friendly.

We at Ouriken consolidate, optimize and standardize technology/products to bring technology simplification, cost reduction and then to overcome technology obsolescence/skill issues. Ouriken application development & maintenance services help you maintain your business-critical mainframe applications & replace legacy applications. Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Cloud Consulting, Cyber Safety Services, Website Development Company

Things to Consider for Successful Cloud Migration Testing

If you have been following us, you will know that we discussed the methods which can be used in the cloud migration process itself. But most of the tines it may happen that the process of execution according to us happened correctly and efficiently, whereas, unless we test it thoroughly we cannot just assume that its concrete and it needs constant attention and maintenance to run smoothly. That is why just as we do software testing, we have to do the cloud migration testing. And in this blog, we’re going to address the testing considerations for cloud migration.

A comprehensive testing plan is crucial for the migration’s success, once you have decided to move your business to the cloud. The cloud migration process will help you to ensure that you do not face server breakdown issues, database glitches and other errors that can impede a successful cloud migration.

Focus for Cloud Migration Success

The main focus of cloud migration testing is on the various validations required to ensure its success.

Functional Testing

The production-readiness of the migrated applications is tested in functional validation. For ts various aspects a detailed analysis is performed and checked for SLA compliance. Perform end-to-end validation of the applications’ functions to ensure the success of your migration

Checking if the desired output is generating for a valid and required input.
Checking if the service integrations with other applications are complete.
Checking if the object references are working as expected.
Checking if the cross-platform compatibility is ensured.

Integration Testing

To ensure your applications are integrated seamlessly with third-party applications and that communication between them is happening without and issues is an integral part of migration testing. Strikeout the dependencies between applications, and various SLAs that each application comes with. The migration process tends to become more complicated if you are migrating one or more applications. Just consider these following validations to simplify the process.

For integration testing, what interfaces and systems should be covered?
For validation and integration testing, what are the resources needed?
To develop and execute tests with third-party applications, what plan is in place?
How will the identification of coordination problems in the cloud environment?

Many Cloud consulting service providers also provide integration validation as an add-on to their services, which help ensure error-free integration testing.

Security Testing

In the beginning, the biggest discouragement for organizations to move their operations to the cloud was concern over security. Backed up by several advancements in the field, cloud security now has features that can prevent even sophisticated attacks from gaining access to your data and applications. Consider the following while y perform security validation:

Make sure that your cloud network can be accessed only by authorized users.
Take preventive measures against common attacks, and ensure that the measures are working properly.
Validation of data security is important In rest, in use and during transit.

A few other aspects of security testing include data security, privacy testing, business process security, and application security.

Performance Testing

Determining the performance and response time of the applications moved to the cloud is important for determining migration success. This step will also help you in optimizing the workload across resources. These are the things you should consider while performing performance validation.

Checking if the application architecture is supported by the cloud.
As per SLAs, we have to validate response times.
Load testing must be performed in parallel to understand how your services perform under various load types.

Conclusion

Cloud migration is often tricky to execute despite having all that help organization can get on paper, cloud migration is often tricky to execute and can result in more problems than benefits if used misleadingly. Hence, it is important and advisable to understand why to bring a team of testing professionals on-board for a successful migration.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Our cloud consulting services identify and prioritize cloud applications, optimization, cloud migration which helps your business.

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Digital Solutions, Website Development Company

3 Digital Marketing Strategies to Reach Local Consumers

Local Consumers need to be attracted by Local Businesses. Reaching the right consumer at the right time seems like an easy job to do, but it can have many challenges, especially when consumer searching behavior shifts towards journeys. It means consumers may search the same phrase over and over for a month or so, but the expectation of search results varies as they progress in their buying journey. This concretizes the fact that consumer wants personalized results, and if the results are located near to them, then the consumer will be happier. As a matter of fact, reports of Google states that “near me” mobile searches have increased over 500% in the last few years.

What’s in it for local businesses? We need to reach the consumers where they spend a lot of their time, which is mobile devices. And it will be even better than your competitors at doing so.

There will be a need for the right tools and technology in order to make this happen. Thankfully, companies are adapting technological advancements and it makes it easier for local businesses to get their hands on these digital marketing tools and use them to reach nearby consumers. Let’s look at the three ways

Location Extensions for PPC Ads

We are able to show ads with more information about your business location with the help of Location Extensions. It allows searches to see click-to-call and direction links with the proximity to our businesses.

We can take advantage of location extensions to drive searchers to take action directly from your ad, driving calls, foot traffic, and leads to your businesses. Most of the Digital Marketing Solution Providers focus on the PPC Ads with location targetting to achieve most out of the campaign.

In-App Ads and Deliver Real-Time offers

Many digital marketers confuse themselves when they see the report that consumers are not using mobile phones they think they’re on desktop, but in reality, most of the consumers spend time on mobile apps. Research shows that 90% of smartphone time is spent on apps. So the question arises, how to reach that local consumer base, well the answer is in-app advertisements, like geofencing, display relevant advertisements to consumers when they are using their favorite applications near your business. In realtime consumers see these ads who are in near proximity to our business, display the ad with a compelling message, like an offer or a coupon, which will eventually drive traffic and sales the business would have not gotten otherwise.

Optimized Google My Business Listing

To local consumers, advertising is not the only way to promote our business. One of the most downloaded and used the app from Google is – Google Maps, so it’s important to make sure your business is visible in it, with a requirement of all your information being correct and the link you have provided in the listing, links back to your website. Not only having a claimed Google My Business Listing that’s consistent with your website is an important factor in the site’s SEO, but it will also help your listing get found in local map searches on both web and mobile.

Make Nearby Consumers happy and drive Conversions and Conclusion

All these mobile marketing techniques emphasize the need to have a mobile-optimized website also responsive website for your business that is appealing to nearby consumers who find you on a mobile device. Ensure that your website is built to capture leads from all your digital marketing and advertising strategies but also looks great and works well on mobile. Featuring a call-to-action button and an email submission form on your website or landing page which means you can get more than just clicks from your marketing.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Our digital solution services not only help the client create integrated digital ecosystems but also to strengthen brands, increase ROI, new business value.

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Digital Solutions, Website Designing, Website Development Company

4 Link Building Strategies That Will Enhance Your SEO

Introduction

What you do with them is what matters whether you love them or hate them, such is the characteristics of links. To get attention from Google, it’s no secret but to get a high-quality backlink from popular websites. There are two ways to get a link for Google, one is ethical and the second is not so ethical or wrong way to do it. The wrong way will undoubtedly get you blacklisted but the right way will get you a precious firm hold on Google search results.

No matter you’re an expert in SEO or a complete beginner, everyone will agree that natural link building will give you a stronghold in Google search ranking.

Natural Link Building

The attraction of links without investing in time or energy is called a natural link building. They are generated naturally due to guest posting, outreach or link buying.

The content on your website is so valuable that people can’t resist linking your website within their content that is the core idea behind generating natural links. And with no surprise the more you can accumulate the more your ranking on Google will be firm. And to double the impact we would suggest combining both the natural link building with current link building strategies.

Benefits of Natural Link Building

With natural link building, you can impact on the improvement of the traffic on your website, rank, and hence there will be an increase in brand visibility.

Industry Recognition: If your link gets mentioned in the famous publication, your brand visibility will increase.

Social Shares: The number of shares of content is directly proportional to the attraction of natural shares.

Relationship building: With industry experts, the relationship could be built with the help of natural links.

Confidence: If you get traffic from natural links, it eventually refers to the people are genuine and willing to read and invest time furthermore taking interest in your brand.

But how can these natural links be built? Let’s dive deep into the six strategies.

Related Post: 8 Free Ways To Promote Your Business.

Content Marketing

You just have to create a sharing worth content which will be the foundation of strong link building. Natural link building doesn’t need attention and demand from guest posting and blog comments. A sure-shot way to attract links from high-quality websites is building evergreen content. The people and high-quality websites will take note if your content is regularly providing value.

Social Media Platforms

Without even spending a dime, social media platforms allow you to share links on the platform to be seen by more and more people.

Twitter provides two fields to add the link (in bio and website section). And in profile, there is an option to give a link on Instagram. Whereas, LinkedIn provides three fields to add the link.

Besides all these options, social media will help you to get your content to be seen by a high number of people. Engaging and relevant content is always loved and the audience will share that content. That will result in attracting tons of natural links.

Taking Aid from Resource Pages

Resource pages are always known for providing high-value to the customers. These pages contain PDFs, downloadable content, tools and tips, third-party links and interviews that offer valuable content. The traffic on these pages is consistent that is why it becomes very helpful from them to provide that natural link which we need. Sometimes it happens that the pages limit their resources for themselves. But, there is an option to convince the website owner to post your link on the resource page. It would boost your ranking on Google exponentially.

People with modern and digital problems come on these pages looking for digital solutions. And if they liked the content and think it is useful, then they will share it further giving directing more relevant traffic and link juice to the website of yours.

EBooks

If you have got an excellent writer in your team, then ask them to write an industry-leading eBook to get some natural links. An eBook is considered as personal, so if done the right way, then people will consider you as an expert in your domain giving you authority over other websites.

You can intelligently place links of articles, once you’ve crafted a highly valuable EBook or a landing page of your products and services via hyperlinks and CTAs (Call to Action).

Conclusion

Honorable mentions in this list would be websites like Quora and Reddit which are very good and helpful for building strong natural backlinks. Every link building activity doesn’t involve guest posting, cold emails, and reaching out to websites. The fact is, the more value you provide the more natural links you will achieve. Efforts must be made for this to happen though.

And that is why it is a strong recommendation for the combination of natural link building strategy with your current link building strategy. That’s how you will attract links from multiple sources and increase your chances of getting your content circulated online.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Our digital solution services not only help the client create integrated digital ecosystems but also to strengthen brands, increase ROI, new business value.

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Artificial Intelligence, Website Design and Development, Website Designing, Website Development Company

What is Web 1.0, 2.0, & 3.0?

Web 1.0

In the evolution of the World Wide Web, Web 1.0 refers to the first stage. With a huge majority of users who are content consumers, there were only a few content creators in Web 1.0. Personal web pages were normal, hosted on ISP-run web servers consisting mainly of static pages, or on web hosting services.

Advertisements on Web 1.0 were banned while surfing the internet. Web 1.0 enables to showcase of the piece of information on the websites which is known as Content Delivery Network (CDN) also can be used as personal websites. Cost formula is per page view and it has directories that enable users to retrieve a particular piece of information.

Design Essentials of web 1.0

Pages are static.
From the file-system of the server, the content is served.
Using Common Gateway Interface (CGI) or Server Side the page sare built.
To position and align the Elements, frames and tables are used on a page.

Web 2.0

User-generated content, usability, and interoperability for end-users are some of the highlights of Web 2.0 which is also known as a worldwide website and another name for it is a participative social web. It doesn’t refer to any modification to technical specification, but to recreate in a good way web pages are designed and used. When the changes have occurred the transitions are beneficial, but it doesn’t seem that way. Collaboration is allowed with each other by Web 2.0 in a social media dialogue as the creator of a user-generated cant in a virtual community. Web 1 is an enhanced version of 2.0. In web 2.0 development the browser technologies are used, and it includes ajax and JavaScript Frameworks.

Features of Web 2.0

It permits users to retrieve and classify the information collectively, and it also provides free sorting of information.
It provides dynamic content that is responsive to user input.
By means of evaluation and online commenting, information flows between site owners and site users.
APIs are developed to allow self-usage, such as by a software application.
Web access leads to an issue different from the traditional user base to a wider variety of users.

Use of Web 2.0

To share the perspectives, thoughts, opinions, and experiences the social web contains a number of online tools. Web 2.0 applications tend to have a conversation much more with the end-user. The end-user is also a participant of the 8 tools mentioned below:

Podcasting
Blogging
Tagging
Curating with RSS
Social Bookmarking
Social Networking
Social media
Web content voting

Web 3.0

The evolution and utilization of web interaction with the inclusion of alteration of the web into the database. After a long time of focus on the front-end, it enables the upgradation of the back-end of the web. To describe the evolutions of web usage and interaction among several paths web 3.0 is used. Instead of owning data, it is shared, where services show different views for the same data / same web. All the development process is done in Web 3.0, and all the Website Development Companies uses Web 3.0 for the website designing services.

Establishments of “the world’s information” is promised by the semantic web (3.0) in a responsible way than Google can ever attain with their existing engine schema. From the perspective of machine conception, this is particularly true as opposed to human understanding. It is necessary for the semantic web for the use of a declarative ontological language like OWL to produce domain-specific ontologies that machines can use to reason about information and use it make new conclusions, and not simply match keywords.

Features of Web 3.0

Semantic Web

There is an involvement of the semantic web in succeeding in the evolution of the Web. In order to create, share and connect through search and analysis based on the capability to comprehend the meaning of words, instead of keywords or numbers, al this is used in the development of and improvement of the semantic web.

Artificial Intelligence

Mixing this capability with natural language processing, computers can distinguish information like humans in order to provide faster and more relevant results in web 3.0. to fulfill the requirements of the user it becomes more and more intelligent.

3D Graphics

In Web 3.0 the three-dimensional design is being used widely in websites and services. Computer games, museum guides, eCommerce, geospatial contexts, etc. are some of the examples that use 3D graphics.

Connectivity

Thanks to semantic metadata, the information is more connected to web 3.0. As a result, the UI evolves to another level of connectivity that leverages all the available information.

Ubiquity

The services can be used everywhere, content is accessible by multiple applications. Every device is connected to the web.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Our standard web designing services include many features that contain home, blog, images, faq, contact us and many more. It is the best website designing firm.

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Cyber Safety Services, Website Development Company

Types of Hackers & current scenario among the types of hackers

The word Hacker is not fully understood by everyone and inherently misused. A stereotypical 1980’s movie character where a hacker is an evil criminal who is conspiring against the people and government, is the visualization of people when they hear the word hacker. But in reality, a hacker is just a normal person whose computer skills are high and can manipulate and bypass computer systems to make them do the intended. Hacking is not illegal unless a hacker has malicious intent and is trying the trespass the defenses and exploit weaknesses of a system without authorized permission.

As in the 80s movies the good guys used to wear white hats and the villain used to wear the black hat, the hackers are also classified on the basis of their hats.

Unethical type of hackers – Black Hat

A computer expert who finds vulnerabilities in online security and willfully damages them for their own personal gain is a black hat hacker. They are motivated by the feelings of petty revenge by targeting the companies they don’t like and exploit their vulnerabilities to shut them down only for their frivolous reasons and also by feelings of power by infecting a computer by ransomware and then demanding money to unlock the device.

Black hats may look for any type of private information that might give them some money such as credit card numbers, passwords, Emails, and Bank Accounts data. Thus, they are called criminals with no ethics, and might even break into a computer network with an intention to destroy it rather than just stealing it.

Confused Type of hackers – Grey Hat

When compared to black hats, grey hats are less skilled or white hats are a blend of both types of hackers. Grey hats are often technology hobbyists who enjoy dabbling in minor white-collar crimes such as P2P file sharing and cracking software. They report the organization about their findings and if the organization or company does not respond or refuses to pay them, they perhaps post about the system’s weakness on online forums for the internet and the world to see.

Grey hat doesn’t usually work with malicious intent, they just search for bugs and vulnerabilities in order to get a small fee for discovering the issue. Whereas the hacker type attempt to compromise a security system without permission and that is not legal.

Ethical Hackers – White Hat

Using skills and capabilities for good and legal purposes is known as White Hat hackers. They are also known as contrasting personalities of black hat hackers. White hats are employees or freelancers or contractors who are hired to test the weak spots in security systems. This is the job which an individual get after studying cybersecurity if he is good at what he does he can also start his own company giving cyber safety services. They determine how they can improve the security measures by simulating the attacks by imitating the malicious user or black hat and help identify the vulnerabilities.

White Hat performs tests on the security systems like penetration testing and many more, they exploit a completely authorized and legal form of hacking. All this happens by taking permission from the owner first and report all the findings to the security team.

Current Scenario for the hackers and Conclusion

As per the experts, black hat types of hackers are the most skilled hackers and are more experienced when compared to that of most of the white type of hackers. To ensure their safety from data breaches and other security threats many former black hats have turned their life around and now work as white hats.

The requirement of ethical hacking is increasing to ensure malicious hackers do not get success in their efforts to access computer systems. Red-team, blue-team exercises and continuous penetration exercises are performed by companies to analyze and identify the weak spots, and to refine the security of their systems before the black hat types of hackers exploit them.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Ouriken provides cybersecurity services and operations to effectively and efficiently detect and respond to the evolving threat landscape.

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Cloud Consulting, CRM Software, Web Push Notifications

3 Best Cloud Migration Strategies You Must Know About

For Business purposes companies nowadays have adopted cloud computing platform. There are hardly any companies we’ll find wh does not use cloud today, such as the popularity of cloud. For the successful run of business, there might be many reasons but it is essential to migrate to the cloud platforms in cloud consulting services.

Why Should We Migrate?

As the introduction and updation of newer technologies take place, it is highly recommended to use and adopt these technologies n order to stay in the competition. IT does have many advantages in terms of speed, storage, processing of data, cost and much more it’s the go-to platform every company is adopting right now. Migration isn’t something which can be done overnight, significant planning is required wit required resources. Inclusion of planning should be why you want to shift, what you’re keeping with you, and where is the destination where you will keep all the data again. Let’s dive deep into the strategies.

Strategies

With the necessary resources, the planning of migration is concrete, for achieving the desired result, we can follow a strategy. Though there are many strategies we can use to complete the job, today we will look at the three R’s of the cloud migration strategy. It is very essential to determine the current environment, its dependencies, licenses, types of applications and servers. Organizations that opt for the migration of data and applications to the cloud use these strategies. They are as follows:

Rehost
Revise
Refractor

Rehost

It’s also known as “lift and shift strategy”. This is the most commonly followed strategy when the applications are needed to migrate to the cloud. Involvement of lifting a part of the application or whole application from one on-premise or existing cloud environment and shifting it to another cloud environment, that is why the name. in the process of shifting of an application to the new cloud platform, sometimes there is a need for change in the host configuration. Is your business concerned about operational cost and quick migration without any need of disturbing the existing application workflow?

Revise

Unlike the rehosting strategy, in this strategy, a part or whole application is optimized before migrating to the cloud. This strategy is also known as “re-platforming”. Preoptimization of application really helps in better performance of application rather than improving the entire code architecture. Organizations can leverage more cloud benefits by optimizing the applications rather than just moving them, but rehosting is way cheaper as compared to revising strategy.

Refractor

Not at all similar to the other two strategies. It is too complex as compared to rehosting and revising. It is also known as “re-architecting” because even though this strategy is the most expensive one amongst all three, but it offers the best possible benefits when it comes to cloud migration of data and application in an organization and the refractor approach makes changes to architecture structure of the application. The requirement of time, as well as knowledge about the cloud platform itself, is necessary for the refractor approach and services offered.

There are two types in this strategy namely, partial and complete. In Partial refractor, only a part of the application is modified, since it happens in sequence it results in faster migration whereas, in complete refractor approach, the entire modification of application takes place, which is pocket-friendly and high in performance.

Conclusion

It is not easy to choose an appropriate migration strategy for an organization. Many factors must be considered before taking a decision which includes the right cloud service provider, optimization of necessary application processes, migration strategy, overhead, costs, and more.

Ouriken’s cloud consulting services identify and prioritize cloud applications, optimization, cloud migration which helps your business. Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Business Process Management, Digital Solutions

What is Business Process Management?

Introduction

Set of activities required to accomplish a common goal is Business Process. These activities are completed either sequentially or parallel and may be performed by people or systems. The acronym for ‘Business Process Management’ is BPM.

In every business, we hear the term business process management or BPM. BPM can be defined as a discipline of design, execution, modeling, optimization, and monitoring business processes to increase profitability.

That is the reason why BPM is considered more of a discipline rather than a tool or technology. It’s a very important concept. It is not just a software you can purchase and install to repair business issues, there are people involved who play a significant role in the business processes management. BPM software goes merely beyond the automation work to helping others with continuous process improvement, this is the key difference between workflow and BPM.

What is Business Process Management?

Business Process Management Services is a management approach concentrated on aligning all aspects of the organization with the needs of clients. Business Process Management tries to enhance processes constantly so that, it could be described as the “Process optimization process.” It is said that BPM allows an organization to be more efficient, effective and more capable than a functionally focused =, traditional hierarchical management approach.

Related Post: What is Agile Methodology?

Types of Business Process

It is very important to realize that processes differ greatly when starting our BPM. You can categorize your business in many different ways, which includes:

Complexity
Duration
Volume
Industry
Department

Some businesses are not very well suited to being managed within the BPM software that is why it is important. Let us take an example, where highly repetitive or regulated processes tend to be excellent candidates, unpredictable and unstructured processes are not.

The Process Lifecycle

There are 5 main phases of business process management: design, modeling, execution, monitoring, and optimization. Lets further dig into it

Design

Both the identification of existing processes and the design “to-be” processes get encircled within the Design Process. Representation of the process flow, the actors within it, alters and notifications, escalations, standard operating procedures, service level agreements, and task hand-over mechanisms are some areas to focus.

Good designs reduce the number of problems over the lifetimes of a process. A correct and efficient theoretical design is prepared is the only aim of this step. The improvement which is proposed could be in human-to-human, human-to-system, system-to-system workflows, and might target regulatory, market or challenges which are capable of competing faced by the businesses.

Modeling

By taking the theoretical designs and introduction of combinations of variables takes place.

Execution

If you want to automate the process, one of the ways to do it is to develop or purchase an application that executes that required steps of the process. But on the contrary, these applications rarely process all the steps properly to get the optimum result. Another great way to do it is to operate it with multiple software and human intervention, but then again this process is tedious and complex, the documentation part becomes very difficult.

To overcome these problems, the software has been developed that enables the full business process to be defined in a language that will be directly executed by the computer itself. To perform business operations, the system will either use services in connected applications or when a step is too tough to automate, will ask for human input. Directly executing a process definition can be more straightforward and therefore easy to improve compared to either of the previous approaches. For process execution and resolution, a business rule engine can be used.

Monitoring

In this phase, process performance is measured. Monitoring is completely included in the tracking of individual processes, so the information on their state can be easily seen, and statistics on the performance of one or more processes can be provided. Apart from this, to improve their connected processes, this information can be used to work with customers and suppliers. The generation of measures are examples of statistics on quickly an order of the customer is processed or how many orders were processed last month. They fit into three categories: cycle time, defect rate, and productivity.

What information the business wants to evaluate is totally dependant on the degree of monitoring, and analyze and how a business wants it to be monitored, in real-time, near real-time, or ad-hoc. However, BAM (business activity monitoring) extends the monitoring into generally provided by the BPM system (BPMS).

A collection of methods and tools related to process mining is known as Process mining. To analyze event logs extracted through process monitoring and to compare them with a priori process model is the aim of process mining.

Optimization

Retrieving process performance info from modeling or monitoring phase. Look for potential or actual issues and the potential opportunities for cost savings or other improvements then applying those enhancements in the design phase of the process hence, the creation of greater business values.

Conclusion

The most important aspect of BPM is one of the most often overlooked perhaps, is continuous improvement. Because, as time changes with technology, processes change too. The cycle begins again once the potential process change is identified and the best suggestions are implemented.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Ouriken works with you to optimize productivity, improve performance and reduce time-to-market. To accelerate your business growth with our Business Process Management services.

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Digital Solutions, Website Designing, Website Development Company

Common Problems in Web Designing and how to Avoid it

While developing a website you can face a lot of problems which can ruin your whole development process, the precious time you had invested in developing the project and the resources as well. In this blog, I will be sharing a few common issues, time-suckers, and other things that arise that can deviate a project.

Each Website project is different, but according to my experience, there are a lot of common problems that arise in the phase of website designing. And we do our best to acting in advance to deal with the expected change guide course of designing very clear of any issues so we can save our client’s time as well as budget in Website Designing services.

Here is a compilation of 4 common problems/issues we have observed in web design projects over the years and how to avoid them effectively. In order to keep your website production smooth and at a budget.

Wrong people in Charge

Many clients think that we are vendors they pay us to do the designing the websites, so all the responsibility is our own.

It’s very important to know that it’s a collaborative effect whenever we are beginning a web design project. To help you achieve your goals, we take our knowledge of the web, best practices and your option to create a website. To get there we need to have a point-of-contact that will be engaged, communicative, well-organized, and understand the large goals of the project.

We have run into issues where this does not go as expected, so once there was this client running the project without seeking approvals or feedback from anyone else on the team. Without the knowledge to us, we received approvals on things and then we got to the final stage. But when the CEO saw what we made, she hated it and we had to start over.

Assigning a wrong person in charge can be very destructive for the project’s budget and timeline – according to what we have seen. We should manage our time in terms of communication because the person in charge was not doing what they’re supposed to do, the less time we need to create a beautiful website.

Ignoring the budget

The trickiest subject to deal with when it comes to a project is its budget. We arrange our projects based on the number of hours we think it will take. Based on historical data from previous websites, we come up with our estimates. We estimate our deadlines accordingly.

We give updates on where we are with a budget, as we move throughout our web design project. Just address the concern and try to be mindful of the hours if you find out that the design phase is already wasting the development time.

Some clients have requested that we keep updating the design and hope that we will have enough for the rest upon knowing this information. It does become an issue sometimes and clients end up getting very close to their budget or exceeding it.

You should hear those concerns and make any important adjustments to preserve the budget for the remainder of the project if your web designer is bringing up a budget in the design phase of the project.

Radio Silence on Feedback

There are many website projects which are based on approvals. We typically start with a sitemap/wireframe whenever we begin with a new project. And once that is approved, we go ahead with the design.

It’s important to really review the drafts you are given and make sure its what you want, it’s typically a red flag that they didn’t really review it and will probably change down the road if clients are too swift to approve a design. Make sure your review is thoughtful and specific.

Assumption of the Template is a Right Method

We will sometimes recommend using a template to keep the budget low. Website templates help us put out a product quickly. But many clients opt for the template for the wrong reasons and don’t consider the long term consequences.

It doesn’t work in the long run, while the templates help us keep the budget less. A template has its own limitations. It could be further edited beyond its capabilities which will force the designer to use the custom website design, which will make the cost to custom website design so there is no use of using the cheap template for the use.

Conclusion

It doesn’t mean that every website project is doomed from the beginning, but if you are aware of the common problems, you can work with your company to avoid it effectively. We work hard to make our clients happy and to make a successful product that produces amazing results. And by collaborating to work on issues.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.