Email Marketing - Ouriken Blogs

Any marketer looking to scale knows the value of using the right resources in their marketing deck.

According to Gartner, almost one-third of marketing budgets are now allocated to marketing technology.

This growing figure shows that marketing leaders are becoming increasingly aware of the value of building scalable workflows that drive sustainable success. As one of the top drivers of ROI, a solid email marketing platform needs to be a key element in your marketing stack.

The Salesforce 2018 State of Marketing Report highlighted email as one of the most important channels in generating engagement and returns across the entire customer journey, from acquisition to retention and upselling. And if you want to up your email marketing game and raise sales, investing in the right technologies should be a no-brainer for your company.

Yet with more products and resources on the market than ever before, finding the best option to suit your unique business needs can be a time-consuming and downright stressful task – but it doesn’t have to be!

1. Responsive Design

60 percent of emails are accessed on phones. This means that mobile-optimized emails are no longer good to have – they are non-negotiable.

People not only like enticing communications from all platforms – they expect it. Poorly-formatted emails are a sure-fire way to lose loyal clients and miss out on lucrative chances to attract new customers too.

2. Email Templates

When it comes to email marketing, one of the most important items to remember are the emails themselves.

Choosing a provider with ready-made, customizable email templates would help you to build emails quickly and easily, without the need for design expertise and without losing efficiency.

If you are searching for even more efficient interface solutions and personalization enhancement, then select a provider with a sample script.

A prototype language helps you to take your emails a step further for interactive personalisation. You can present unique content to your recipients based on communication attributes or transactional criteria, such as a personalised title, document, or photograph.

As personalisation is high on the email marketing agenda this year, using a modeling language to tailor your email to each individual user could really set you apart from the competition.

3. Contact Management

Growing and maintaining an active client list is one of the most critical aspects of the email marketing campaign.

With more and more marketers competing for attention in the customer ‘s inbox, the opportunity to deliver the right message to the right contacts will be a leading factor when it comes to selecting the email marketing services company.

Studies indicate that 66 percent of customers unsubscribe from emails because they aren’t appropriate. For the right service, you can prevent your clients from pressing ‘unsubscribe’ by skillfully segmenting your email list.

Through grouping your email contact list into smaller, more oriented lists, you can create more tailored and meaningful content based on the desires of and group. Emails are not one-size-fits-all.

Although one email may cater to certain people on your list, others might require a totally different address. For a lot of organizations, this is one of the most difficult moves, but with the right vendor, this can be a straightforward process by simply keeping the right characteristics in the contact list. Segmentation may be based on common preferences, backgrounds, or characteristics.

The ability to pinpoint certain contacts in your list with search filters is also a valuable functionality to look out for.

Hey, you want to give a message to even your biggest customers? And even those who didn’t open your previous email? Search filters help you to reach these different audiences with a message that’s personalized directly to them.

It is a perfect way to build personal bonds for your clients by listening directly to their needs and providing real meaning. Implementing successful segmentation and searches would help you to optimise interaction, create greater customer satisfaction, improve deliverability, and better track the performance of your different marketing campaigns.

4.Automation

Marketing automation is one of the fastest-growing technologies in terms of acceptance by digital marketers – and with good reason!

Think of the most repetitive jobs – the things that you have to constantly perform – day in, day out. Now consider that you could create a workflow to automatically activate these tasks so you can spend your time more strategically. Marketing automation helps you to build workflows to optimize and scale the most critical activities, including delivering perfectly-timed newsletters, advanced segmentation, re-engaging dormant subscribers, and so much more.

Through automation, you can take your contact list segmentation to the next stage by building dynamically generated segments based on items like website actions, past email interaction, and lead score.

A simple automation workflow will allow you to automatically add contacts to specific lists if and when they meet a certain set of criteria.

By automating workflows you can also ensure that you ‘re not just sending the right message, but that you ‘re delivering it at the right time too.

Marketing automation can increase open rates by 71 percent, so the ability to create custom workflows that perfectly-timed messages is essential to optimise the customer experience and maximise the success of your campaigns.

If you want to scale your efforts quickly and build sustainable success, then this feature should be top of your list when searching for the right email marketing services provider.

5. Customer Support

You want to find an email marketing service provider that acts as an extension of the marketing department – and that means smooth and efficient contact.

Of course, while finding the correct service means the need for care is lessened, we all need to call for assistance every once in a while.

Implementing successful segmentation and searches will help you to maximize interaction, create greater customer satisfaction, improve deliverability, and better track the various marketing strategies’ performance.

6.Pricing

Where email marketing companies are concerned, the solutions vary from free basic platforms to highly costly providers with loads of specialized functionality.

Your aim will be to find a cost-effective resource that can also offer the features and ROI you need to scale up. This is easier said than done, especially for small to medium-sized businesses where it can be difficult to predict the growth trajectory. That’s why you want to use a scalable pricing model provider, so you can start as small as you need and expand as large as you want without changing the services.

Of starters, when it comes to handling your connections, rapidly growing companies need a method that can scale quickly as the company expands.

Many email marketing service providers base their pricing on the number of contacts on your lists, which means you can need to update your contract as soon as possible.

Opting for a package that provides limitless contacts and bases the price on email volume rather than contact number may be a more cost-effective choice for rapidly expanding companies.

It ensures that when you are able to ramp up the shipping frequency you will keep increasing the contact list in the background and update.

Choosing the right supplier of email marketing has the potential to make or break your marketing campaign. You want a solution that not only suits your market needs now but can also encourage the deep consumer loyalty you need to raise sales and drive growth.

Want to find out more about the best email marketing service for your business? Check out our blog to compare the features and prices of the top four providers of email marketing services and help you find out which one is right for you.

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Email Marketing

A step by step guide to making your Real Estate Email Marketing more effective

In this article, we will explore the benefits of real estate email marketing, how it can affect your company, and how you can launch an effective real estate email campaign.

Real estate email marketing may seem a challenging idea, specifically for agents and businesses that rely on a conventional approach to customer interaction. Though make no mistake, if you work in today’s competitive industry, you’ll need to know how to use real estate email marketing.

To understand the significance of realtor’s email marketing, you’ll need to explore what they can do to support your company. That includes finding out how real estate email blasts and campaigns can help you engage better with customers and prospective customers.

However, email marketing goes far beyond communication and can help grow leads and expand the business. It’s an easy idea to implement, but one that needs expertise and the support of a reliable email blast provider.

Here ‘s exactly what you need to know.

Why you should be doing Real Estate Email Marketing?

There are several benefits email marketing has for realtors. What you need to know first is why you should use email marketing.

1. To save time and money

When you’ve built a successful email campaign (we’ll explain how to do it later), you can sit back and let the machine do their job.

The great beauty of email marketing is it’s being able to automate it. Then you can concentrate on bigger ticket things like closing sales once you have your email list in place and have planned your messaging.

2. Build your Real Estate Brand

Email marketing in real estate should directly reflect the brand of your agency. Your company already has a reputation within your group and this will extend your email messaging. You can build up your mark efficiently by creating relevant content.

3.Thrive communication with Real Estate prospects and customers

As a real estate consultant, your key aim is to connect with your clients and potential customers. Targeted email alerts and promotions will allow you to do exactly that, cultivating your current partnerships and bringing new prospects into your company. Email marketing in real estate is one of the best ways to nurture engagement.

4. Generate more revenue for your Real Estate business

An email campaign for real estate is a perfect way to transform leads to sales. Email is an easy way for prospects to connect and learn more about their habits and needs. You will then use the useful knowledge to close deals and produce revenue.

How email marketing will affect your Real Estate Business?

1. Nurture relationships with real estate clients

Customers want to feel involved and connected to the companies they work with. This is particularly true in the high-stakes real estate world. A targeted Real Estate email marketing strategy will help you maintain these relationships.

Make sure that all your clients and prospects are not similar. By using email marketing segmentation techniques, you can organize your real estate list into segments of contacts that share the same characteristics. (e.g. Price range and area preferences).

If your email content is relevant to the needs of contact, they are more likely to read through it all the way. Customers want to feel appreciated and will build trust in your real estate brand by acknowledging their specific interests via focused emails.

2. Become more adaptable

You want to expand your company and you want a marketing campaign that is going to scale alongside you. Real estate email marketing can be adapted at any time to your needs and can evolve organically with your company. It ‘s important for success to have adaptability in how you communicate with clients.

3. Gain access to a broader range of customers and prospects

Sendinblue opens the door to usability by selecting a reliable email marketing company it wants. Our all-in-sales and marketing toolbox will help you sell your product to a wider variety of consumers and prospective clients.

4. Close More Real Estate Sales

Any real estate email campaign ultimately aims to close more sales. And you’ll be able to compare revenue with your digital marketing campaigns using the right resources and technologies.

Below we’ll detail how you can quickly and reliably execute real estate email marketing to generate higher sales and business growth.

How to make your real estate email marketing a success

1. Outline your email marketing goals

To get the best out of real estate email marketing, you’ll need to guarantee that your priorities match with your strategic strategy in the long term. That involves targeting the right audiences for your message and ensuring that your emails receive a fitting call for action.

It may be one of the most critical measures to ensuring your real estate email campaign is successful. In the same way, you will ensure that your priorities are changed and modified as your company expands and your customers change.

2.Build out your Real Estate Email List

To get the best returns from your promotions you’ll need a committed and involved real estate. So what is the safest way to win one ‘s hold?

Of course, actually purchasing an email list may seem appealing but this choice should be avoided at all costs. Sending unsolicited emails places you in danger of being classified by ISPs as spam which can hurt your deliverability in the long run.

Only organically grow your list using opt-in methods like email signup forms. You can place them on your website, link them to social media, and even have in your agency office a written sign-up form.

3. Choose the best email marketing service for real estate professionals

There is no shortage of realtors to choose from about email marketing services. Be sure to test out our comparison email service guide to find the one that fits better for you.

Note that beyond a publicity device you want a friend. Choose a company that can evolve and adapts to suit your changing demands – and in the process will not cost a lot.

It’s time to try real estate email marketing

Hopefully, you ‘re now aware that email marketing in real estate is a good choice for your business. From updates to personalized material, email is a convenient and inexpensive way to grow your company and reach consumers.

It also affords unlimited creative possibilities and gives the real estate business the chance to differentiate the company from the competition. It has the special advantage of supplying a wide community of individuals with specialized, tailored communications.

Creating real estate email blasts and campaigns is fairly easy. Working with a trusted partner such as Sendinblue gives you all the tools you need to succeed. To get started, Create your free Sendinblue account in just a few clicks!

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Email Marketing

Everything you need to know about Email Marketing!

You own an Email Address. Similarly, 4.4 BILLION people worldwide own an Email Address. That’s roughly 54% of the World’s Population using Emails

Email is considered to be one of the most preferred Channels for a business to personalize their communication with their Consumer or Potential Customer.

What is Email Marketing?

Email marketing is the act of conveying a commercial message, typically to a group of people, using email. In its widest sense, every email sent to a possible or current customer could be regarded email marketing. It ordinarily involves using email to send advertisements, request business, or solicit sales or donations, and is intended to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current client database. The term ordinarily refers to sending email messages with the intention of improving a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, obtaining new customers or convincing current customers to purchase something instantly, and sharing third-party ads.

Email marketing is one of the most effective approaches to reach and engage your audience. In fact, the value of email marketing is so great that we suggest most businesses develop a strategy for implementation by 2020.

The importance of email marketing

01.Customization

Email marketing is essential for many reasons. For example, it is significant because it is extremely versatile. You can make the emails that you send to promote your business so that they suit whatever need that you might have. You can target many diverse social groups and modify the content accordingly. Since the business world is regularly changing, you have to be able to respond instantly to any changes that the marketing experts present.

02. Emails are Accessible on Mobile

Emails are Accessible on Mobile. There are 300+ Smartphone Users in India. This number is predicted to hit 440+ Million by the year 2022. The 3rd most frequently performed a task on a Smartphone is checking Emails. When people are waiting in line at a Coffee Shop, travelling, or just about to sleep they check their emails. Indians check their emails on their phone an average 3 times a day.

03. Emails are Cheap

Also, another reason why this kind of marketing is significant for any business and should not be overlooked and disregarded is that it is very inexpensive. You can consolidate it into any kind of marketing plan that your business might have, without possessing any additional costs. This way, if you get anything from email marketing, you will, fundamentally, get something for nothing. Generating profit, without spending any money, is something that every serious business will take into concern.

04. Smart and Automated

Let’s take an example

Suppose you own a Gym Setup. You have received a lead of Amit showing interest in signing up for your Gym Services. You decide to drop him an email with some details. After 48 Hours Amit has still not replied back. What would you do? Stop Mailing | Send Another Mail
You should follow-up by sending a second mail. This follow up mail can be sent out automatically. It’s called a Workflow or Drip Marketing.
Drip marketing is a communication approach that sends, or “drips,” a pre-written set of messages to clients or prospects over time. These messages usually take the form of email marketing, although other media can also be utilised.

Brevo

Brevo empowers businesses to build and develop relationships with their customers.

Brevo was built for you! Their humble beginnings as a digital agency opened their eyes to the needs of growing businesses: marketers need tools that can efficiently scale as they mature. Most marketing suites are created for large corporations and come with an enterprise-level price tag.

That’s why Brevo was created. Serving small and medium-sized businesses is in their DNA and everything about their features, support, and pricing is designed with you in mind. Whether you need to maintain email campaigns, send text messages, or save time with automation, we can assist you to do it efficiently, on-budget, and in your language.

Brevo offers cloud-based digital marketing tools to over 50,000 growing organizations around the world. Which is Available in Six different languages and over 30 million plus Text Messages send per day.

Mail Jet

Mailjet is a cloud-based, all-in-one email service provider (ESP) that enables you to send both transactional and marketing email campaigns. Create your account in some clicks and send your first message in seconds!

Mailjet’s platform allows you to designs beautiful emails in their drag-and-drop editor, ensure reliable mailing on their safe and robust infrastructure hosted on Google Cloud Platform, and monitor & optimize key analytics like open rates, bounce rates, spam hits, and much more.

Why should you use Mailjet?

Mailjet is one of only email service providers allowing a centralized service that lets you send both transactional and marketing emails from the same account and platform. Their pricing depends only on emails sent, as they do not charge for simply sustaining a large contact list, and helps your business as it grows.

They have a large team devoted to improving your emails land in the inbox, including our Deliverability experts who can not only advise you on your methods but also have long-term relationships with ISPs like Gmail and Outlook. This helps assure that valid emails taking off through our servers always land in the inboxes, despite ISP.

From a developer perspective, Mailjet’s flexible API makes their platform really easy to integrate with to ensure your emails are integrated perfectly into your product or service.

MailChimp

With more than 15 million customers sending about 1 billion emails each day, MailChimp’s got to be doing something right. It’s the most successful email marketing service out there, perfect for beginners and more advanced users. For solopreneurs and small businesses with less than 2,000 subscribers, MailChimp grants a free option.

MailChimp takes their Freemium offering earnestly and provides exceptional service to all their customers, no matter what they’re paying—or not paying. You can chat with a representative online or get general questions answered by reading the content available on their website.

Also key to MailChimp’s success is how simple it is to use. It offers an intuitive dashboard that clearly displays all important features, a step-by-step guide that walks you through the email campaign-making process, and a drag-and-drop email template editor that makes it easy to dive into email marketing without any former knowledge or skills.

Category : Email Marketing

How to Find the Right Email Marketing Services for Your Business?