Refresh loader

Archive : web designing

Home > Posts tagged web designing (Page 7)

Why Google Analytics Is Important For A Website?

 

           The new start-ups usually don’t have the idea of google analytics. In this case, Ouriken helps you with the Analytics Solution. Ouriken will let you know its advantages. How to use it? Where to use it? and why you should use it.

 With Google Analytics you can find out the behavior of the average visitor. It is important when you have a website, to analyze your data with Google Analytics. It recreates a major part of optimizing a website. You gain insight into the behavior of the visitor, which you can adjust your website to.

Analyze

By analyzing well you can find out the following things:

Through which channel the visitor comes?

How long does a visitor spend on a website on average?

The visitor does click through to other pages on the website.

You can see through which channel the conversions are made.

By regularly checking this online tool, you are more likely to increase your conversion on the website. You could already achieve this with a number of relatively simple adjustments.

Measuring Is Knowing!

An often-used term in online marketing is to measure is to know! With Google Analytics you can measure how many conversions have been made per month and where they come from. By drawing up a weekly/monthly report, you can immediately adjust the website so that the performance continues to improve.

More From Google Analytics

Google Analytics is a free package that simply helps you improve your website. It is also possible to link your Analytics account with your AdWords account. giving you more insight into the effectiveness of the campaigns and keywords.

It is also possible to create custom reports, you can arrange the reports according to your own wishes so that you can find out everything in a report.

In short, Google Analytics is indispensable when you manage a website.

Tips To Increase Your Sales In E-Commerce

 E-Commerce Your webshop has been up and running for a while and everything is running fine. Yet you have the feeling that you have not got everything out of your webshop. But what can you do to change this? And how can you remove this feeling and maximize the turnover of your webshop? This is a struggle for many entrepreneurs. That is why tips have been bundled below that are guaranteed to improve your turnover in e-commerce!

Request Feedback From Your Customers :

Who better to tell you where your areas for improvement lie than your customers? People who have previously bought your products or used a service, most likely have an opinion about your webshop, service, or product. To find out, you can send a questionnaire to your customers. Set the questionnaire to anonymous, because then you will get the most honest responses. Of course, you can’t do anything with two empty questionnaires, since that is not reliable enough. Therefore, try to send around 500 questionnaires so that you can draw a reliable conclusion.

Show Recommended Products When Making A Purchase :

When a visitor makes a purchase, it is practical to see if you can recommend certain products that might make you sell more. These products must be related to the purchased product and are usually accessories.

Rewrite Your Product And Service Descriptions :

Take a look at your product descriptions. And now again. Are the lyrics attractively written? Is the SEO OK? Are all properties named? Are there no spelling errors? A spelling mistake in the description can quickly ensure that your product or service hardly sells. Imagine yourself as a customer and ask yourself questions a customer would ask: What is the delivery time? What are the shipping costs? With which products can I use the item? Make sure that all answers to possible questions can be found in your product description. You can of course also put a chatbot or a link to the FAQs page with the product.

Add A Timer :

An effective and efficient way to get visitors to buy faster is by adding a timer. For example, add a timer to products that have a temporary discount. This way you create a moment of urgency and pressure on the visitor, which will lead to a faster purchase.

Show USPs That Distinguish Your Webshop From Others :

As a webshop, you have several USPs with which you can distinguish yourself. There is a reasonable chance that a visitor will also look at e-commerce competitors before purchasing. Therefore, research your competitors’ USPs and see if you can distinguish your webshop from the rest. For e-commerce you could use these:

Ordered today, delivered tomorrow 

Choose your delivery time yourself 

Free shipping

Discounts 

Show Customer Reviews On Your Products :

When a visitor is about to buy a product or order a service, he/she usually scrolls past the written reviews of previous customers. This provides the visitor with a certain reassurance and can be decisive to buy a product (or not of course). Always make sure that there is an option to leave a review and that all visitors can see this.

Seasonal Promotions :

You can find a reason to organize an action throughout the year. A promotion ensures that a visitor still takes a look around the webshop for a nice deal. This will generate more revenue for you. For example, consider these types of actions:

Diwali Discount 

Christmas Discount 

Holi Discount

There are of course many more reasons to hold a promotion, so have fun!

Why Website Management Is Important?

Your competitors’ websites are not only beautiful but also offer great functionality and features. These websites are attractive because of the many reasons why they invest in them.
You may notice that your website is not very well designed or thought through. Or that your visitor numbers have been declining for a while. You could fall for one of the pitfalls that web designers try hard to avoid.
It seems that a beautiful and appealing website is no longer possible. Websites are way too dramatic now. A sloppy website can be like stealing money from the front door, as is a well-known saying. Small business owners often choose website development to save money. These small savings can cost you a lot in the long run.
So, now it has become very important to choose the best web developer with a piece of great knowledge. many questions have arisen in your mind where we will get the best developer? How can we reach them?
The Answer to all of your queries is Ouriken.

Ouriken is a platform that helps you with Strategy, Design, and Development. It gives you the best IT solutions and expert ideas, tips, and guidance.

What Is Website Management?

Before we get into the do’s and don’ts of website management, let’s first define what exactly website management is all about.
Website management is the procedure of arranging and preserving a website. Good website management is crucial to your success, whether you are a blogger or a brick-and-mortar business owner.
As Ouriken knows what is the requirement of the website holder. It helps you with all your concerns and delivers you the Best Website Management which will help you to grow your Business.

Why Is It Important?

Website management has many advantages. These are the top reasons to make website management a priority.

  1. Improved website functionality
  2. Better search engine ranking
  3. Better user experience
  4. Improved website security
  5. A better business reputation

These are the Crucial matters which could infrequently be known. As Ouriken is a Technology Company it consists of a greater understanding of it compared to different Web-Developing companies.

New trends of Web Designing in 2021

Trends come and go and every time it keeps getting better and unique. Just like how technology keeps changing, trends change as well. After a certain period of time, the thing that was called “Trend” does not get that much attention from the audience. so one needs to keep track of things that are trending to interact with audience. 

There are many new and unique things trending in 2021, let’s have a look at the web designs that are trending 

  • Fonts

Since covid, all the vintage and old stuff are coming back as aesthetics whether its fashion, makeup or architecture. Therefore, retro fonts are also slowly coming back as a trend. 

In 2021, the retro fonts that are coming back are not the same dull & tired fonts anymore; they are changed and styled in a modern way to look cool and fresh.

Many companies, brands are using retro fonts on web designs which are attracting a large number of audiences. 2021 is a throwback and merging of both old & new and creating something unique.

  • Horizontal scroll

Horizontal scroll on websites are in trend as they are something unique and new. However, keeping a horizontal scroll on the website means you need to add proper labels and arrows. Without proper labels it will confuse the audience and hence no matter how good the website will be it will not grab much attention as customers won’t be able to find the information they need.

Related Post: Why do companies Redesign their Website every year?

  • Cartoon illustrations

Nowadays keeping cartoon illustrations as logo for any information is growing. 

Before the websites were all full of texts and images but due to web designers creating new unique designs and ideas to connect with the audience on a personal level, cartoon illustrations have taken a massive growth.

Cartoon illustrations have gained popularity as it displays humanity and a healthy environment. These illustrations show more creativity and also grab the attention of a large number of audience.

  • Colour less

Colour less design is slowly getting a lot of attention. It may sound plain and minimal but it still gives off a very aesthetic pleasing feel to the website. 

This colourless design has a very plain white background as a normal website and all the images displayed are all in white-grey-black effect, once the audience clicks or goes to the images it turns from black & white to colourful images. 

However, the model agencies, photographers, or designers using this type of design surely gets lots of attention as it keeps the aesthetic minimal but also very dynamic.

  • Parallax Design

Parallax is an illusion where the near object seems to be moving faster than other objects. We see this effect in our everyday life for example while riding your car through scenery.

The reason why this parallax effect is gaining lots of attention is because it makes the web page seem real and alive.

The web page looks like a theatre stage with all those moving objects and it also makes the website seem very unique and engaging. As animations are growing fast in the modern world, using them for website designs is a very good way to attract audience attention.

Related Post: 8 Tips to Speed up WordPress Performance

  • Serene colours

An average person spends almost 3-4 hours a day on the internet without adding the work hours. Surfing the internet all day and seeing all the graphics and 3d images gives a lot of strain on the eyes. 

Now that the web designers have taken this thing into account and brought a serene colour web design that is easy on human eyes. 

In 2021, people have started thinking more beside the dark and light colours. The medium and soft tone colours are in trend that not only seem vintage but also very aesthetically pleasing.

Use of pastel colours such as sage green, light blue, medium to soft light tones of orange and purple are very popular hence using them on websites will not only make it look beautiful but will also help to please the eye strain and attract an audience.