Ouriken Blogs - Implementing Innovative Solutions

Cloud Consulting, Digital Solutions, IoT

What is Internet Of Things [IoT]?

Almost everyone has been heard of this term ‘IoT’, but never could have actually figured out that what it really is. Well, let’s get familiarize to the topic by introducing the person who coined this term. Kevin Ashton coined this topic in 1999 at presentation to Procter and Gamble. Kevin co-founded MIT’s Auto-ID Lab. He believed that Radio-Frequency Identification (RFID) is essential to the internet of things, which basically allows computers to manage all individual things. heard of a company named zensi, it’s about energy sensing and monitoring technology, it was started by Kevin Ashton as well.

Introduction to IoT

So, what is IoT? If put in a simple way, IoT can be any ‘thing or object’ which is connected to the internet than people. It is more a device that has sensors in it with the ability to collect and transfer data over a network without human intervention. The technology which is embedded in the device helps it to interact with internal states or within itself and of its external environment which helps in the decision-making process. In short, IoT describes the internet where data is created by things.
Gartner stated, by 2020 there will be more than 26 billion connected devices and will keep on increasing as it grows further and can reach up to 100 billion devices. Just like us, the humans the network is only going to get stronger and will increase the object-object and people-object connection. Imagine the giant network of connected things where IoT does not only impact the standard of living but also how we perform our day-to-day tasks. And just like humans learn from each other those devices who are in a network will learn experiences from other devices.
Here’s a quote by Kevin Ashton on IoT –

“If we had computers that knew everything there was to know about things—using data they gathered without any help from us—we would be able to track and count everything, and greatly reduce waste, loss, and cost. We would know when things needed replacing, repairing or recalling, and whether they were fresh or past their best.”

Whenever a new product is being released, before going to the consumers they test it manually for the error and defects which that product may come up with, and then we learn from those errors and defects and try to eradicate it. It’s a process. In the same way, a room temperature sensor collects data and transfer it across the network, which is received and used by multiple other devices or sensors to adjust their temperature accordingly. For example, a refrigerator’s sensor will receive the outside temperature and will adjust its internal temperature according to it. And air conditioners are already sensing the room temperature and adjusting the power according to it. This is how devices create their own eco-system by interact, contribute and collaborate. Currently, we are surrounded by lots of IoT enabled devices that are continuously connected to each other and emitting data and communicating through multiple devices. IoT will be the future and will survive as technology grows. All the data is stored in the cloud and many organizations provide cloud consulting services maintain and optimize the data.

Advantages of IoT

IoT has the functionality that devices could be controlled remotely across the internet. So, by the use of the sensors and the internet IoT created opportunities to directly connect and integrate the physical world to the computer-based systems. It will create automation in nearly all fields by the interconnection of these multiple embedded devices. therefore increasing the efficiency, accuracy and economic benefit with less human intervention. It encapsulates technologies such as smart grids, smart homes, intelligent transportation, and smart cities. Some major advantages of IoT

1. Better customer engagement

Automation of action is vastly improved by the help of IoT, for example, a car will automatically detect the issues within the car by the help of the sensors built in it. The driver, as well as the manufacturer, will get notified about it. Till the time driver takes the car to the service station, the manufacturer will make sure that the faulty part is available in the service station so it can be repaired or replaced immediately.

2. Optimized Technicality

Improving technologies and making them better is another benefit of IoT, the car manufacturer can collect the sensor data from so many different cars and analyze them to optimize their design and functionality and make them much more efficient.

3. Reduced Waste

Till now, what we know about the insights are they are superficial, but with the help of IoT, we can get real-time information leading to effective decision making and management resources. For example, just imagine there is a fault in the entire manufacturing belt of the spare part that car which broke down and there are problems with multiple engines, he can track the manufacturing plant of those engines and can correct the issues with manufacturing belt.

Hardware required for IoT

Ever wondered what hardware we might need for preparing an IoT solution? well, the answer is simple. The raw materials required for it is ‘sensors’ which senses the environment, and also a remote dashboard to monitor your output and display it in a clear form. And lastly, you will require a device that can connect to the internet, or is capable of serving and routing. Detecting specific conditions and taking actions accordingly would be the key function of these devices. Here comes the tricky part, we should always secure the connection and communication between the devices and the dashboard.
Accelerometers, temperature sensors, magnetometers, proximity sensors, gyroscope, image sensors, acoustic sensors, light or photosensors, pressure sensors, gas RFID sensors, humidity sensors, and micro-flow sensors are some of the common sensors we are surrounded with. Nowadays, we are familiar with devices like smartwatch, shoes and 3D glasses, these devices are best examples for smart solutions. The 3D glass is capable of adjusting the television’s brightness which is comfortable to one’s eyes, and smartwatches keep track of your daily activities and they also keep track of the heart rate which gives us approximate insights of our health. A device called Raspberry Pi is a credit-card-sized computer developed in the United Kingdom by the Raspberry Pi Foundation. It has four USB ports, one LAN port, one audio port, one HDMI port, one SD card slot, one general-purpose Input/Output [GPIO] port, and one charger port. The current generation device also houses Bluetooth and Wi-Fi.

But, the most important device which has tremendously contributed to IoT is cell phones. Mobile apps are the most revolutionizing contribution to the technology of the world. Cell phones are devices that come with apps and sensors which reveal a lot of information about the user. From geo-location information to tracing light conditions, also to orientation of the device and a lot more information. Since the main function of a cell phone is to make calls, so cellular function, and other functions like Wi-fi, Bluetooth are some of the connectivity options the cell phone comes with which helps them to communicate with other devices. Because of all these functions, the cell phone remains the core of the IoT ecosystem. Further, it can now talk with the smartwatch and fitness band to ease and improve the user experience. Bluetooth, Wifi, NFC, RFID, radio protocols and Wifi-Direct are some major technologies and protocols to communicate with devices based on requirements. Across all industries and markets, IoT applications are flourishing. The IoT has a crowd of expansion over various industries, including the vast group of users, from individual who wants to conserve energy by implementing IoT automation to the large scale companies who want to enhance their business operations. IoT not only is very useful in optimizing critical applications but also they have enhanced the concept of advanced automation which we have imagined a decade ago. Let’s now dig into the capabilities of IoT across different industries and look at how they are revolutionizing them.

Applications of IoT Across Various Industries

Here are some major industries where IoT is integrated and been proven it’s worth. Automation with the help of IoT is the key to the technology of the future.

Energy Industries

Due to an increase in the rates of energy, individuals, as well as organizations, are looking for a way to take control of consumption in their hands. Hence, IoT provides a solution for not only monitor the energy usage at the application level but also at house level, grid-level or maybe at the distribution level. Devices used to measure and monitor energy consumption are smart meters and smart grids. It protects appliances by detecting threats to system performance and stability.

Healthcare Industries

Fitness bands and smartwatches have revolutionized the frequency of health monitoring. An individual can monitor hos own health by the help of it. And if a patient is reaching the hospital by ambulance, his reports are prepared and been diagnosed by doctors by the time he reaches the hospital, and can quickly start the treatment as soon as he reaches there. Furthermore, that data is collected and analyzed by doctors to find various information about the diseases and find a cure for it.

Education Industry

In order to fulfill the gaps in the education industry, IoT provides education aid. It not only improves the quality of education but also enhances the cost and furthermore, enhances the management by taking student’s performance and response into consideration.

Government

IoT also provides solutions for building smart cities. Armed forces systems and services are also enhanced by the help of IoT. Be it better Border Security or high-performance vehicle, everything is taken care of from the data which is collected and analyzed.

Air and Water Pollution

We can detect the pollution in air and water by frequent sampling with the help of various sensors. Substantial contamination is prevented because of it. IoT automation plays a vital role in this industry as is allows the operation to minimize human intervention in farming analysis and monitoring which notifies the user if there is any change in the structure of crops, soil, environment and more.

Transportation Industry

Self-driving cars with sensors, traffic lights that can sense the traffic and switch automatically, parking assistance, giving us the location of free parking space, etc are some of the existing IoT examples in the transportation industry. Like we discussed above in an example, there are sensors in the vehicle which indicate about the current status of the vehicle, so we don’t run into problems while driving. By the end of 2021, it is projected that 82% of cars will be connected to the cloud or the internet.

Marketing Industry

By delivering relevant content and solutions, organizations analyze and respond to customer preferences, using IoT. Business strategies could be improved in real-time.

Business Process Industry

Inventory management and automation are possible by using IoT, ultimately, smart devices will be implemented to track the inventory data in the system. Creating new gadgets, furniture, home appliances, and devices to meet the new demands consumers have will offer a new and reliable source of revenue for the entire business world. A task that used to require the on-site presence of humans for its competition will also be done with IoT. All this massive data generated from smart devices will help businesses to gain knowledge of how and what to create ultimately transforming for the greater impact.

Conclusion

Implementation of IoT is just a beginning, Businesses will get a competitive advantage of this technology who are taking a step to develop or expand IoT technology in services, products and business operations will grow exponentially.
Sooner the digital marketing agencies understand how to integrate IoT in their services and what opportunities and challenges they might face as more devices start to get webbed in the network on IoT.

Ouriken’s cloud consulting services identify and prioritize cloud applications, optimization, cloud migration which helps your business.

Know More

FAQs, Progressive web apps, Website Designing

How to create an FAQ page that generates more leads?

A FAQ or frequently asked questions are the set of questions which customers have in their minds when they see your website or they are confused about your product or services, let’s put it simply, no matter how good your content is, people will still have questions. If we take the words literally, frequently asked questions are questions your business receives from the customers and prospects. So you’ll ask how FAQs will help you to generate more leads?

The answer is simple, but first, let’s understand what a lead means. Someone who is interested in what your business is and what is it that you are selling to them. Lead generation, on the other hand, is a process where we find out who those people are who are interested in your product and we help them to find us. FAQs are the type of simple questions that customers have in their minds and once they find the FAQ page they will know what they want to know without actually going anywhere and sometimes customers get irritated if they don’t find FAQ page on the website.

Marketers have been using ways to communicate and answer the questions which they want to be answered like blogs, contact us page, and customer support. But the most effective way to answer all the questions is integrating a FAQ page on the website. So how do we create an FAQ page that compels the visitor’s interests? Some of the advantages of creating a FAQ page is we could actually save the visitor’s time and giving them all the answers in one place rather than they contact us for literally everything. It also increases our SEO, visitors will be able to trust us, and most important of all it helps to build internal links to our website.

So, how to create an FAQ page?

We have to create the questions in such a way that the visitor understands the product or services and also get the answers which he came looking for. Here is the example of the FAQ page template.

Start With Questions Which Really Matters

When we see other best FAQs for reference, we will find some really basic questions and you’ll think why this question is added in this list, but remember that list is a well thought and strategically implemented. There is a lot of brainstorming involved in creating an FAQ page; professional design agencies take their sweet time to identify the most common issues. The data which we can look into is some of the customers who left the page at checkout or some initial visitors who found some problems on the website or the product or any issue they are facing.

Knowing the intent of the customer is very important if they don’t get what they came for they will choose someone else who is offering the same product. Another way to find out questions is to ask your family or friends to visit your website and ask them if they have any issues while navigating. If you have customer support teams ask them to provide questions as well and some questions will come via email, so wait for like a month to know almost every issue and note down most appearing questions and include them in the FAQ page. When you get all the questions, it’s very important to organize those questions. Most asked questions are always placed on top and least asked questions are placed at the bottom since the top placed questions are asked very frequently so it must be answered quickly. After organizing the questions, answer those in detail and on point. Answer only what’s asked, there is no need to provide extra information about something, if that is the case, make that a separate question. Sometimes a question is required to send a link in terms of an answer, so we can do it too.

Create Conversational Answers

Logically organized FAQ pages are the best, try creating a long FAQ page so that it’s easier to create multiple topics on a single page. How do we solve the problem by cutting it into smaller problems, in the same way, we shall break down the questions into smaller categories so that the customer finds his answer. Avoid using jargon, try to explain everything in the simplest manner possible, there is a possibility that the customer ends up on the FAQ page already irritated and he finds a bunch of jargon which he won’t understand to make more irate further losing a sale.

Keep in mind you are providing answers to humans, so try to make the answers conversational and short, because less is more. And if your FAQ page is conversational and easy to understand, then the possibility of getting discovered on Google increases. The more ‘How To..?’ questions, the better and answer them in favor of your business like, ‘You should’ or ‘We offer’. For example,

Q: How do I know if there is a free trial for this product?

A: We offer a free trial of 30 days. For more information, visit the website (share link).

Point is, do not make the FAQ boring and tedious. Think about in a way that your FAQ page is the voice of your brand which is communicating with the visitors or customers, so make sure your tone of the language doesn’t seem dull or dry. By doing this you will make the visitor comfortable and also build trust in him of your brand. Place the FAQ page where the visitor or customer can find it easily. Write your answers in such a way that it should resonate with the potential customer.

Keep Your Answers Short

Following the above point might get you to write a brief answer sometime which most of the customers don’t want, they come to the FAQ page to search for quick resolution, so conversational yes, but lengthy answers, NO! Customers don’t have much time to call the business up for small problems and they do not like being put on hold. Even if you write a lengthy answer, customers will skim down to the important point of the answer, so favor them by already stating what they want to. Keep your paragraph of answers short, about 4-5 lines and try avoiding complex sentences.

There comes a time when you have to write a lengthy answer, you can use bullet points to make the customer understand his issue and how to solve it or another best strategy is to provide link of the help and support pages, it’s a good thing for your website as well because it creates internal backlinking. By doing all this, your FAQ page will look tidy and clutter-free. But in order to generate potential leads provide the link of the main product page or link your landing page in the answer. If you want Google to link your site to relevant Google searches, make a landing page for each page on the website also increasing internal linking. If you have any negative questions in the FAQ page which is okay, just frame the answer in a positive manner and straightforward answers are appreciated. We cannot ignore those questions because visitors will divert those questions to social media, and there is a possibility of them getting the wrong answers.

Try to make your negative questions your strength by stating some of the unique features of the product which may be no one are providing in the market or your quality of the product is better as compared to your competitors. By answering these risky questions in a positive manner will deepen the trust of potential customers in brand thinking. And there are also some questions that may not be answered via plain text or website link. In that case, we can use multimedia as our option, meaning we can also use pictures, GIFs, info-graphics, charts, and videos to convey the message.

Include a Call-To-Action

Even though it’s not that necessary, but adding a call to action button like ‘Buy Now’, ‘Get Started’, ‘Contact Us’ after taking their feedback on the bottom of the answer. Or you can add a call to action in between your answers. Always add your company information in the FAQ page; it becomes easier for the customers to contact us, thus building another trust factor in the FAQ page. One can use plugins in the website design and development phase to integrate CTA (Call to Action) in their FAQ page.

Here are some of the best FAQ plug-ins for WordPress websites

Heroic FAQs
HTML5 Responsive FAQ
Ultimate FAQ
Arconix FAQ
WP responsive FAQ with category
FAQPlus
Fancy FAQ
Accordion FAQ
WooCommerce Product FAQ manager

Investing efforts In Customers

Just like we have gone the extra mile to keep our product or services on the website well maintained. In the same way, we have to build our FAQ page putting the customer in mind and by thinking like a customer, we can overcome the challenges. Remember, the best FAQ page doesn’t let the visitors leave unless he takes any action. In my personal experience, I’ve noticed the FAQ page being kept on the bottom of the page, making the visitors or customers tough to search for it. And when it’s not found you cannot answer their questions which lead to loss of leads. Since the FAQ page can also rank up in the SERP (Search Engine Result Page) we need to use long-tail keywords in the questions or answers. Just follow these 5 tips in order to achieve the goals.

Conclusion

FAQs play a vital role for companies in nearly every industry, create the FAQ page with the mindset of the potential customer and try making maximum sales of your product or services. So be creative on your FAQ page, do not hesitate to experiment with the answer you provide and try to create more and more leads as possible.

Ouriken is a standalone web design and digital agency. We design and implement powerful solutions for small and medium businesses in technology, business, and operations.

Know More

Web Push Notifications

The Ultimate Guide to Web Push Notifications

Marketers always find different ways to interact with their audience. In order to let them know what is happening around them, but in modern times with most of the people having less and less time it becomes a very tough job to share information with the audience. So, the ‘notifications’ arrived and it actually worked boosting app engagement by 88% and 48% of people made a purchase on the basis of notifications they received. These are the values of mobile notifications, but the study shows that 42% of total time spent on the internet are desktop users, that’s a big number. Here the web push notifications come into the picture.

What are web push notifications?

It’s a short message displayed on the computer or mobile device while the browser is active. Now that we know that web push notifications have a lot of potential let’s dive deep.

Just like mobile app notifications, web push notifications are a very efficient and fast way to communicate with the users. Unlike emails, web push notifications do not require a form to be filled or neither you have to open any app to get those notifications, they are sent straight to your device and displayed in real-time. A web push notification is most of the times a rectangular window in shape and is displayed on the bottom right corner of the computer, whereas Apple devices get those notifications of the top right. It consists of text, images, buttons or links. It doesn’t matter what device you are on, be it mobile, desktop or tablet you will receive those notifications.

How do Web Push notifications work?

Just like mobile app notifications where it asks permission before showing you notifications, web push notifications work in the same way when you visit a website it shows an opt-in window to you asking do you need to see the notifications, you can either allow or block them, as shown in the image below.

When you click allow, ‘visitor’ becomes ‘subscriber’ so that the website can display notifications to the user. The notification itself is highly customizable with certain character limits and u URL has to be specified. When a user clicks on the notification it will redirect him to the URL specified in the notification. If you don’t want to annoy your users with unnecessary push notifications, we recommend few guidelines that help you find the right time for sending push notifications to your web users using PushPush.io.

How to create a Web Push Notification?

Web Push Notification can be received by anyone who has visited your website and agreed to receive notifications from you. Without permission, the website does not show notifications to the user. Even if the browser window is closed the web push notification continues to exist and remains active.

Here are steps to create a Web Push Notification:

Enter a name for notification.
Enter the title up to 48 characters for notification.
Enter the main content of the notification suggested up to 100 characters.
Here comes and image, upload an image of suggested size 150×150 pixels.
The important part is the URL, specify the exact URL which you want the user to get redirected to.
Specify the date and time for the notification to be sent to the user, this is a very important factor because, if your users are from a different country they have to get those notifications at the specific time. And some notifications are designed to be shown only on day times or night time. Also consider, if your notifications are targeted to male or female users, and choose according to that.
Set the lifespan of the notification or validity.

A Web Push Notification is Effective as well, there is an average CTR of 30%. The main purpose of the web push notifications is that it has to be fast and non-aggressive. Remember, users don’t have much time to read the non-useful messages in a notification, so write the content short and precise. Web Push Notification is simple it could be just scanned by the help of informative images instead of reading the text, that’s the reason why push notification works so well. Someone might be wondering if they can change the image with short animated GIFs. The answer is no, it couldn’t be done yet but there is a workaround for it.

Rich web push notification: When you upgrade a normal web push notification, you get a type of notification which is good looking and more effective. Why? Because, it contains an icon, title, and image. Setting up a rich push notification is easy, enter a title, upload a small icon and the image which will contain details about the offer or service and add a URL to which you want your users to get redirected to. The sample image is shown below.

For creating a Web Push Notification which is unique and stands out, you must keep in mind that we are creating a notification so that people will click on it. In order to achieve that the content written in the notification must be genuine and valuable and users will only click on the notification if they’re getting something good in return.

Here are some tips to create good content to attract users

To the Point: Avoid asking questions or statement which will confuse users and make them think twice. Rather just state that what is that notification about.
Less is More: only 148 characters are allowed to be written in the content section, so make the most out it. Write catchy lines or adding a key value that the audience wants to see in a notification.
Create Urgency: Many e-commerce websites already use this technique to increase their sales, when there is a limited time discount, users will feel to avoid loss and most likely will click on it.
Social Proofing: People will most likely want to validate your content on your website before investing in anything, so before they do that, tell them upfront that already so many people have bought our product or services and there’s a participation of good amount of marketers as well.

When we actually send Push Notifications it goes in real-time but we can also schedule them, depending upon the content and the nature of the notification. Formal notifications sent in the morning will be most effective, semi-formal or humorous notifications are to be sent in the afternoon, avoid notifications during evening or night time.

Selecting the right frequency for the notifications is very important too, you don’t need to spam or you don’t want a user to lose interest as well, we must always choose an in-between. In order to know that we can always see the performance of the sent notifications and track them and can tweak our future notifications according to that.

The important metric which we should track is Click Through Rate [CTR] which defines how many people clicked on the sent notification as a percentage of users to whom the notifications were delivered. The second metric is conversion, we can do that by adding a UTM parameter to a link that we have provided in the notification. Google Analytics is the best tool to carry out this process of tracking metrics.

Conclusion

Web Push Notification is a great way to communicate with the contacts which already exists in your database and moreover, you can reach many anonymous contacts since we don’t require their email address for the notification to be delivered. We can increase sales performance by sending personalized offers linked to product pages. So that’s it! You know everything about the Web Push Notifications. If you any more information about the topic, please write a comment and lets share knowledge.

PushPush.io gives a modern-day advertising platform where a company or website owner can use push notification to monetize their web traffic and the advertiser can send notifications to their targetted audience, wherein the users grant permission to receive such messages.

Know More

Website Designing

8 Things you need to know about Gutenberg

Most of us know that WordPress has implemented its new content editor project called Gutenberg. It’s a new WordPress editor or Blocks editor, you don’t need to be a developer now to build your own page since Gutenberg makes sure it’s easier for everyone to make your webpage look stylish, minimal, and up to the mark. When it was launched, it was not smooth since it was in its beta stage and they needed feedbacks from users to improve their interface accordingly. Present-day, Gutenberg has evolved so much and now it’s capable of doing much more than that of its initial beta stage. According to the experts, the introduction of Gutenberg was one of the biggest changes in the history of WordPress. WordPress has a reputation for one of the best website development company.

Let’s take a look at 8 things you need to know about Gutenberg which makes our work easier and writing more fun:

Blocks

The newest and most unique in Gutenberg is the implementation of Blocks if we put in simple words, blocks are like Lego bricks put together. It is an integral new addition to the WordPress ecosystem. Imagine your content like you’re building something in Lego if you don’t like where one piece is placed you can easily replace or remove that brick. In the same way, blocks can be replaced, transformed or completely removed altogether, and the best part is you will not disturb other content which does not need editing.

This feature was not available in the classic editor where it was tough to edit and manage content properly as the user wanted. Every individual content in Gutenberg is its own block. Blocks include the heading, subheading, paragraph, image, gallery, video, quote, columns, list button, embeds and many more. There are two ways of adding blocks to your page, you can either click on the “+” button to add whatever block you need to add or while writing content just add “/” backslash, and write the name of the block which you want to add. Check out the images below to compare the looks of the classic editor and the new Gutenberg editor.

Editing

As we have already discussed that how the block looks and work in the new editor, another unique thing in new editor is what you see is what you get, meaning, while creating content what you see is almost exactly what you are going to see on the front end after publishing. This takes us to discuss another advantage that editing is way easier as compared to the classic editor, which makes blocks extremely flexible to use. Remember those days when we used to constantly save and preview how our content is going to look after publishing? Yes, those were tough days.

And when you take an initial look at the Gutenberg interface you will instantly notice that there is an increase in space real estate as compared to the classic editor. Editing font size in Gutenberg is easy too since they are more about in the “visual” side. There are now multiple options of changing the font size, there is a slider by which you can have a custom font size. But the best part is the introduction of ‘drop cap’ in Gutenberg editor. Drop cap basically makes your first letter of the word larger than the rest of the words which adds appealing personality to the content. As we all know content is king, so consider making good content on the website while designing it.

Less Technical Expertise Required

Before the introduction of Gutenberg in WordPress users needed to know basic HTML to add button, separator, tweet or table to your post. But fast forward to now, fewer technical skills are required to build that you can make everything that needed HTML by just copy-pasting URLs. Gutenberg allows you to create a rich post and page layouts and automatically convert all your content into blocks. While working with the blocks, it will only show you the editing options of the selected block in order to ease the editing process. For example, if you’re editing a text paragraph, you’ll only see the formatting choices and other settings that are relevant for that block, which decreases the rate of confusion while editing. The experience is clutter-free. If you still need some suggestions for how your content should look like, there are people who offer standard web designing services, feel free to reach them.

Document Outline

This feature is a minor addition as compared to Blocks yet very helpful. This feature is information about the content or a table of contents, navigating from one point from another becomes easy. It becomes available either when you add at least one heading to your content or by clicking on the “i” button next to the redo button on the top left corner of the editor. So it counts all the headings you have added, how many blocks are used and the document’s word count is also shown. It serves as a structure or skeleton of content.

Anchor Support

Name itself suggests that what it is about, everyone always dreamt of this feature since the beginning to add the HTML anchor to your content. By adding an anchor to your block you can link one part of the page or post to another or itself. It is very beneficial if you have long content or want to build your own table of contents.

Tables

Tables are featured in most of the content creation tools for a long time, but most of us know it was not with the case with WordPress. We needed third party plugins to add a table in the content, which made the page heavy and took time to load which is not good for any website as it increases the bounce rate. But the wait is over, you no longer need HTML or a plugin to add a table in your content, a table is available as a block in Gutenberg. When you select a table block, it will ask you how many rows and columns you need in the table after entering the values the table will be created and ready to accept values in it. But the table block does not support styling and adding or deleting rows and columns afterward.

Buttons

Another feature classic editor lacked from the start was adding button in the content, and it was also implemented in Gutenberg. You can add a button with the help of the button block. When you create a button block, you’ll be able to edit its link and text. Unlike the table block, you can style your button with basic editing like adding colors to the text on the button and in the background as well. If you think its a good thing let me add one more in it. When you select a combination of color where the text could not be seen properly, Gutenberg editor shows us a message that reads “This color combination may be hard to read. Try using a brighter background color and/or darker text color“. Automation might be the future of Gutenberg, and this is perhaps just a glimpse of it. Let’s hope for the best.

Another minor yet very vital feature in designing content is text columns, it creates up to four columns where you can differentiate or segregate your content and show it in a different format than we traditionally used to see. it is different from normal text block because it lets you split your content across responsive columns. And each text column is a different block on its own so you can add content on each text column. For example, the first column consists of text and button, the second consists of only one image, the third consists of a paragraph. Let your creativity flow and use the text column in the way you want.

Full-width Alignment

Last but not the least, full-width alignment feature is introduced in the Gutenberg editor, this feature helps create full-width content, which means you can stretch your content to the entire width of the page. It cannot be used in the default theme, you need to choose a different theme from the WordPress Theme Directory. The good thing is almost every theme supports this new feature. In the image, block navigate to the alignment options and select full-width alignment to see it in action.

Conclusion

Change is the only constant. Such is the case with the Gutenberg editor, the classic editor was having its own share of problems and millions of content creators have found a workaround for it, yet they grew accustomed to the classic editor. Replacing TinyMCE editor with Blocks really feels like the classic editor was a work in the past and time-honored.

Ouriken is a standalone web design and digital agency. We design and implement powerful solutions for small and medium businesses in technology, business, and operations.

Know More

Website Designing

Why responsive website development is a must for business?

Introduction

“What is responsive web design?”This is a basic question that comes to your mind when planning to develop your website and when suggested by your developer to go for a responsive website rather than a normal website.

So first let me explain to you what is this response website all about. The simplest way to define a responsive website is “a website that changes its layout according to the users’ device or screen size.” It’s basically an approach whereby a designer builds a web page that “responds to” or resizes itself depending on the type of device it is being seen through i.e; desktop screen,smart-phones.tablets or laptops.

Responsive Web designing has become a vital tool for anyone with a digital presence. These days we are witnessing a drastic shift of users from desktops to mobile devices. More and more people are using mobiles and tablet to view webpages. Recently Google also announced that will be considering mobile-friendly websites first while following their algorithms of Indexing and Crawling.

Responsive Website Vs Traditional Website

Canonical Tags

Responsive website prevents canonical problems and duplicate content. This is an important benefit when using a responsive website design as against traditional design as is it eliminates the need for canonical tags. Such tags are being used currently in the traditional web designs to make three different websites into one. By using the responsive web design, this method is no longer needed to limit the duplication of content in mobile or desktop versions.

Content remains consistent

Responsive website development helps retain the content as consistent across sites. In the case of traditional web design, this content issue is a great concern as the developer has to maintain several versions of the website especially when any change has been made to the content. But in case of responsive design, it will keep these versions the same and consistent across the board. That means, when any change is made, that will appear correctly on the desktop computer, mobile phone, and the tablet. This enhances the value and position of the website to visitors and to all of the search engines.

Compiling In-bound links

A responsive website compiles or gathers all of the inbound links to one location. This helps to solve the problem of traditional web designing company in relation to inbound links by utilizing the same URL for multiple devices. The competition on the Internet is immense and companies or businesses are all aiming to get to the peak. To get to the top of the ranking, every website gets votes. And these votes grow from the plenty of credible inbound links that the website gets. So more the inbound links generated by your website helps it to rank on the top of the search engines. So it is very essential for all inbound links that come from a wide range of devices to be verified and counted.

Lower Cost and Less Time

One of the benefits responsive web design and its advantages the traditional designs are more affordable and less time-consuming. The cost of building a responsive website is lesser than a traditional website. The time consumed also is less as at one go the website is developed on platforms available in the market. Whereas in the case of a traditional website, the developer has to design different layouts and versions for different devices.

Lower Bounce Rates

A responsive website gives a much better user experience to the visitor as compared to a traditional website. Since if the user is visiting a traditional website on a mobile device it is more likely that the layout or display will not be that appealing. But in case of a responsive one, it does not matter from which device the user is accessing the website as it changes dynamically as per the user’s screen size, indirectly reducing the bounce rate. Also, it is more likely that the user will stick around for a longer period of time and explore different areas of your website. Alternatively, if your website is not responsive, it is very difficult to keep the visitor engaged and its more likely that they will bounce.

So to conclude we may say that a responsive website benefits not only the designers or developers but the businesses and, most importantly, users. As people are shifting their usage on the internet from desktop to laptops and laptops to tablets or mobile devices!

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

Know More

Digital Solutions

What is the best time to send push notifications?

Introduction

A push notification is a marketing message that companies can send at any time, regardless of whether the user is currently browsing through the application or website, on mobile phones or laptops respectively. So that means it can be both- app-based and web version.

These days push notification has become the most popular and efficient tool for increasing sales and retention. They are basically used to engage and re-engage your existing users and also create new clientele and inspire them to use your application actively. While sending or triggering push notifications is is really very important to follow a few guidelines so that the purpose of sending such notifications is solved. Here when we talk about guidelines our main focus is when where and how. Because if the notifications are sent in a vague manner untimely that may annoy and irritate the user and chances are that he may opt-out. So it is very to research regarding the frequency and time before sending the notifications. Thankfully because of the emergence of technology, you can automatically segregate and set the time for your notification only once, without repeating the steps every time.

In order, not to annoy your users with unnecessary push notifications, we recommend few guidelines that help you find the right time for sending push notifications to your web users using PushPush.io.

Check the timezone of your users

Technology has bought the world very close. So it may happen that the timezone of your client and you are different. Business is spread across the globe so here time plays a very important role. The time at which your users get notifications from you is one significant aspect adding to the achievement of your campaign. You have to make sure that the scheduling of your push notifications is in inline with the timezone of all your target users. For example: Being a radio taxi cab like Uber, if you send a push notification on its mobile app giving discount coupon during peak commute hours will boost the bookings.

Plan the Days

While planning your push notification strategy, one thing you can not afford to miss is the day. If you have a restaurant and you have planned a promotion -meal for two’ on Friday. Sending a reminder notification to users on Saturday will not really be a good idea. There are particular days and time which has shown evidently high click rates for most of the brands. Make sure you are scheduling your notification around these days.

We have segregated each day of the week with its best time to send push notifications according to our research made and that has given high ROI to companies.

Tuesday: 4-5 pm, 5-6 pm
Wednesday: 10 am-12 noon, 3-6 pm
Thursday: 3-5 pm, 5-6 pm
Friday: 10-11am, 2-3 pm, 3-4 pm
Saturday: 4-5 pm

Check on Upcoming events

You may customize your message based on the time of year or any upcoming holidays to make the brand attractive.

Make sure that your notification calendar is always in sync with the events happening throughout the year. It’s done to avoid a situation where your notification may get ignored reason being that day falls on a busy festival day. Further, following a track of events will ease you develop and create festive offers for those events which have constantly gained considerable response rate.

For example, push notification for a restaurant review set to go out two days prior to Valentine’s Day could be like, “Happy Valentine’s Day! Have a lovely evening. Here’s a discount code for dining out with your loved ones.”

The frequency of Sending Notifications

The frequency at which you send the notifications to your users depends on various factors like industry specific-News app, Gaming app or website, Travel portals, Fitness apps, E-commerce or your Notification purpose like retargeting users, brand awareness of your product. We have segregated the frequency as per the industry.

News: 3-4 times a day which depends on the news, it’s significance and gravity as per your users.
Games: Once a day or less and that too after deciding its time slot as to when the users will be excited to receive your notifications and give the maximum response.
Travel: 2-3 times a day. This number may vary depending upon the holiday seasons. Also if your plan to promote a new holiday package.
Fitness: 3-4 times a week or even daily reminders are acceptable depending on the type of fitness business. For example, if you are a fitness band app then daily morning and evening notifications are fine to alert the user to remind about his target.

Right Content

When the right content is sent to the right audience and that too on right time then that is surely going to help you achieve your business goals.

Push notifications study reveals that there are a huge amount of users that find these notifications as important and essential. It is may happen so since the notifications sent by you are of user’s interest or the content provided is giving valuable. Content that is relevant to users generate high user engagement. As per the recent study, Personalisation can boost push notification open rates by up to 800%. When the content is personalized it boost the open rate 4 times than sending a generic message. This can be done reciprocating your user with their name, including a custom image, a thank you note, personalized message etc.

Content and timing go hand in hand for any push notifications’ success. Giving a customized and personal touch to your notification on right is sure to give an immeasurable response.

Targeting the right audience

Always consider sharing the right content with the right audience with your users. Your information should be as targeted as possible. Creating and recognizing who you plan to target must be an essential part of determining your push notification plan. There is a greater risk of your entire communication being a failure if you target the wrong audience. Therefore, building specific customer personas benefits you plan the most powerful push notification strategy. It is better for companies to learn more about users and take extra efforts to avoid their push notification to be seen as annoying by users.

Let us take an example of women to fashion retail brand wherein they have segmented their target audience in personas like Let’s say you run a female fashion retail chain. You have successfully segmented your audience in personas such as- working class, middle-aged housewife, a young mother, and student. So here you would never want to notify all the personas with one push messaging for the sale of babies wear. That just does not make any sense.

Choose the right timing

You have to choose the right time to share the right content with the right audience. Timing should be an indispensable part of your push messaging plan.Suppose you receive a disturbing push notification message at 5 am when you are in deep sleep. What would be your reaction, will u still like that brand or unsubscribe its offers? Here, you are required to take care of local time notification delivery. For example, In New York, it is morning 5 am and at the same time in London, it is 9am.You can determine the right time for your push notifications depending upon your Industry or targetting persona.

Industry-based time

News-10-12 pm,5 pm
Fashion & lifestyle-12 pm, 5pm, 9 pm
Travel-9 pm
Hospitality-10 am, 2 pm, 8pm-10 pm
Entertainment-8 pm -10 pm
Education-11 am-1 pm, 8 pm
Healthcare-12 pm

Persona-based time determination

Working class-9 am, 12 noon-2 pm, 9pm -11 pm
Young mothers-11 am-12 pm, 7 pm-8 pm
Middle-aged housewives-12 noon 2 pm, 9 pm-11 pm
Students-9 am-12 am, 7 pm-2 am

So to conclude we may say that tailoring your push notifications to your users is not just about what you say and how you say, but first and foremost factor is about time i.ewhen you say it. Lastly, don’t forget to expire messages when they go out of date.

PushPush.io gives a modern day advertising platform where a company or website owner can use push notification to monetize their web traffic and advertiser can send notifications to their targetted audience, wherein the users grant permission to receive such messages.

Know More

Website Designing

What to consider while choosing the Best Web Designing Company?

In today’s marketing scenario, every business needs to create a web presence for themselves. So having a website is must today in this ever-evolving world of technology, especially small and medium business enterprises dealing in products and services.

If you planning to have lots of customers, then you need to create an online presence for your business that gives them information at just one click of a button. Businesses cannot afford to lose customers just because they are not present online.

So once the company decides to develop or design a website for themselves, then a big question which comes is what to consider while choosing the best web design company from among the array of options available.

Consider your Business Ideas

You’re an expert in your industry. As such, you know what you’re selling, and you have some idea of how you need to present it to your potential customers. No one knows your business better than you do. If a web design company won’t listen to your ideas, then you probably don’t want to work with them. Your designer needs to be able to put your ideas into action, not create their own pet project.

They Must Have Creative Ideas

The ideas which come to you for your business is only worth when it has been implemented practically. So the web designing company should be able to understand those ideas and put them on the front end for actual users in a creative manner. It should not happen that they just keep listening to your ideas recklessly and generate or design its replica without putting their own creative thinking. Your designer must be able to present interesting ideas on board.

Must have a great marketing team

Without a marketing team, a web designing company is like a car without an engine. Though the website developed and designed may look great but it won’t take your business to anywhere. Your business requires more than an eye-catching website and also one that works wonders for the business. When a web design company has an efficient and creative team of designers, developers, and marketers, you can be confident enough that the final product will be more than just a large paperweight.

They know responsive design

Responsive design is not just a style. It is actually these days the best way to design a website. Even search engines like Google thinks so. If a web design company is not well-versed or equipped with creating a responsive website or are suggesting you create a separate website for mobile devices then they are not at all advisable or right for you. A responsive design website is usually the preferred solution. People using mobile devices or laptops are increasing steadily so its very necessary to make sure your business is optimized for every device.

Portfolio with live websites

The best way to decide between various web designing companies is to have a look at the work done by them in past and the live projects that are going. This gives a clear idea about how efficient they are in putting concepts action. Take time and go through their portfolio and actually visit the websites and judge whether they will be able to put all the factor which you want on your website.

Their persistence and longevity

These days with the wave of start-ups coming and going. There are very few companies who can survive this cut-throat competition in this software industry. Every year there loads of new web designing companies that pop-up and many close down also. But there are few of them who are able to survive. So the best of such companies having longevity or persistence will be able to give you good results and help you in the future updating required in this ever changing web world. The more experience, knowledge, and exposure a design company has, the more able to change and adapt to the many new trends of the internet. And more they will be able to help and support you in the future.

Experience of working with varied industries

The best website designing company who has worked with varied industries will be able to design and develop a unique website that will help a business reach its target audience and on a big scale. Your website will stand out and will be above the competition. If we talk about varied industries, it also means that they should have good exposure in local as well as international business. This expertise will help design a website which appeals to both local and international audience boost the growth of the company. Also, it should be able to create a website for a business like E-Commerce, Customized, booking portals and so on.

Locating the best web design agency is not the simplest job you have as a business owner. But once you discover the right designer, your job becomes a lot easier.!!

Ouriken is one of the best web designing companies providing web designing services in the US and India. Ouriken’s digital solution services not only help the client create integrated digital ecosystems but also to strengthen brands, increase ROI, new business value.

Know More

Digital Solutions

Push Notification-Modern Advertising Channel!

What is Push Notification and how it works?

Push notifications are a communication channel built into every mobile device sold today. They enable apps to reach out to users with short messages that users may respond to. They are notifications that can be sent to a user through a desktop web and mobile web. Web push notifications are delivered on a user’s desktop or mobile screen anytime they have their browser open despite whether or not the user is on the website.

Types of Push Notification

1.Transactional Notifications

Transactional notifications are used to send a notification to users about events upcoming. For example, If a user has ordered some book from an e-commerce application or website, they are notifying a user that their package has been shipped and will be delivered on a particular time and date. Airlines sending notification about the delay in flight and latest status of the fight.

2.System Notifications

System notifications are used to inform users about new product features or openings. For example, sending a notification to the user of a new product feature, or of a vacation or holiday discount offer. Such information when send may attract users and are having chances to conversion.

3.User Notifications

User notifications are used to send alerts or notify users of new messages received from their friends or office colleagues, such as in an e-mail or social networking application. For example, if an important message that’s awaited from a client, push notification alerts to make the further course of action saving time.

push notifications

Importance of Push Notification to Website Owners

Push-notification advertising is a modern type of advertisement, that enables advertisers to reach their target audience more efficiently and website owners to earn more without adding any banners. So fundamentally it’s a new method to monetize your website.

According to a recent study,73% of publishers are not convinced with their website monetization. They are continually seeing for new ad channels and header bidding solutions to get higher returns on cost per click or cost per impression.

Launch push-notification advertising on your website is very simple. It is more or less similar to any other type of ad types. If You have apparently tried display or native, push notification also works the same way. You just install the code of the ad network of your choice like PushPush.io and start getting more money.

Importance of Push Notification to Advertisers

Push notification technology is fast evolving from a simple message delivery system to a strong and interactive medium. They are the first and often most important communications channel used by apps. Almost all major app uses push notifications for transactions and re-engagement. They signify a great way to interact with your audience. According to a study made, 52% of smartphone users let push notifications on their devices, and this method can benefit businesses in the following ways:

Pointing users to visit your social media networks or channels.
Advertising your existing products and services or promoting the new ones especially ones having special offers.
Developing trust, loyalty and brand reputation by delivering valuable content to users.
Engaging users who are currently on your website.
Re-engagement is possible for users who have abandoned carts, especially for e-commerce applications.

Best Practice when using Push Notification technology

An important element of notifications is that users must opt-in to receiving such messages. The number of notifications that most users get, many choose to opt-out of receiving more unless and until there is a compelling value of those notifications.

The simplest idea for an application to increase the opt-in rate is to define the value of notifications before prompting the users for notification permissions.

Using Permission Messages before showing a device Permission Requests is a genuine practice as it increases the probability that users will remain subscribed to your push notifications and find them valuable. Permission messages do the following three things

They inform a user of the value of subscribing to push notifications.
They obtain user intention with buttons like ‘Enable’ and ‘No Thanks’.
Trigger a Permission Request, if the user shows his preference to get such notifications.

PushPush.io provides a modern day advertising platform where a website owner can use push notification to monetize their web traffic and advertiser can send notifications to their targetted audience and wherein the users grant permission to receive such messages.

Know More

Digital Solutions

Why your Business Needs Digital Marketing to Grow and Thrive?

At one time online marketing was simply a new and different way to market. It opened up a new kind of media on which to trade goods and services. But in past few years, the importance of digital marketing has become something else. It’s become an indispensable part of what a business is to its clients. It’s no longer sufficient to have a website or run any un-focused AdWords campaign. If you don’t have integrated digital marketing solution working for your business then time is working against you because of it. As the Internet grows twisted with everything we do, the value of digital marketing is becoming crystal clear. The main benefit of digital marketing is that a targeted audience can be reached in an economical and measurable way. Other digital marketing advantages add increasing brand loyalty and pushing online sales.

Let’s take a look at why your business requires digital marketing to grow and succeed.

Advanced Analytics

Digital Marketing helps you know the following about your ads and user:

You can know whether they viewed or not. But in the case of TV ads, you don’t even know that much. The TV might be on mute or they could have been in some other room.
If they interacted with the ad after viewing
Have they shown a liking for the ad by checking the likes?
If they shared the ad with friends or family which itself gives an indirect boost to the ad.
If they click on some action button mentioned on the ad.
We can also track the demographics of the viewers as this is much easier to track with free analytics tools provided by Google like Google Analytics. Also, there are many paid tools available which even give more insights.

Personalization

When your client database is linked to your website, then whenever someone visits your website, you can welcome them with your targeted offers. The more they purchase from you, the more you can improve your customer profile and business effectively and efficiently to them. With the help of digital marketing services, you can build a very strong presence on social media platforms. Also by getting connected with social media and handling it carefully, you can develop customer loyalty and build a reputation for being easy to engage with.

Easy to Scale & Adapt

With any marketing campaign or tool to run, there’s initial investment needed to get traffic streaming to your business. But the effect of a digital marketing plan for small businesses becomes very obvious when you see how simple it is to scale and adapt as your business develops and grows. For instance, with social media campaigns, you can choose a daily budget with display ads and search ads. Which will help you know exactly how much that campaign will cost you. You start seeing amazing results and you also need not have to go and renegotiate an ad spot to keep the ad going. Your ad remains uninterrupted. As you continue to convert that traffic, you just increase your everyday spend and revenues with it. And If something is not working in your marketing campaign, you do not have to wait for the ad agreement to run out. Also, you don’t have to start from scratch. Since you have got the control and power so you need to just make a few small changes and re-launch the ad. The importance of digital marketing rests in the fact that you can get on-the-spot results. Analyze data and bring changes quick to decrease wasted ad spend and spent revenues. This proves to us how digital marketing solutions for a small business.

Best ROI

Email marketing is one marketing method which as the highest ROI. It can show great results for the business. It is a conversion machine. But you need to build your email list with quality subscribers. Then deliver very relevant and quality content to a subscriber’s inbox. This is usually achieved through a blend of social media marketing and content marketing. But these marketing methods have an effective ROI of their own. Content marketing can create three times the leads for about 62% less than traditional marketing. When we talk about leads we are just not talking about website traffic but they are likely to buy your product and become loyal consumers as you nourish that relationship.

Social media can give indirect ROI at times. Forbes study observed that companies using social media exceed 78% of businesses when compared to ones who don’t use social media. IBM noticed that a lead which comes in through social media is seven times more likely to convert into a paying customer. That also means it is more likely that you are spending less money when trying to convert people who will never develop as paying customers. The ultimate priority as a small business is cost-effectiveness. Every Rupee you spend matters. You need to know it is going to give you an ROI. That is the value of digital marketing to small business.

Global Influence

A website empowers you to discover new markets and trade globally with only a small investment. The growth of digital and social media marketing has motivated brands to adopt global marketing at a very deeper level. The lines between separate markets have become smudged. Digital Marketing campaigns appeared in one region surely ‘leak’ to others via social media channels, as are the people’s comments, feedback, and opinions, whether positive or negative.

This approach has worked especially well for certain brands. For instance, Coca-Cola established the initial concept of global marketing and has maintained to hold its slogans universal over the years. From slogans like ‘Have a Coke and smile’ in 1979 to ‘Can’t Beat The Feeling’ in 1989 and ‘Always Coca-Cola’ in 1993, its taglines attracted to its audience’s emotions – universally so. Similarly, Nike has also placed the bar pretty high when it comes to embracing digital as a platform to accelerate global campaigns. A shift positively occurred when Nike launched the Nike iD online store, that allows customers to customize their own shoes. It was a success, with sales reaching above $100 million in a few years. Nike has not looked back since then.

Ouriken has passionate digital strategist who helps in creating digital ecosystems and brands wherein providing a proper digital marketing solution for your business. Also, we give website development services in India and Overseas. We focus on technology research, training, innovation & development of the product.

Know More

CRM Software

Why is CRM software important for your Business?

In the business world, the value of preserving existing clients and growing the business is important. Customer relationship management (CRM) serves companies to get an insight into the behavior of their customers and transform their business operations to guarantee that customers are served in the best possible way. Some organizers have discovered the importance of CRM Software the tough way, but you don’t have to. And this has been possible thankfully because of this digital era, there are CRM systems that will do the work for you. All you need to do is follow the trends and personalize the method according to the requirements of your present and potential customers.

Some of the important points which make CRM must for your business:

Accessing Comprehensive Customer History

CRM software will help you earn more customers and be fast to serve the newly acquired and earlier gained customers. You will also have a record of your leads and contacts and can access them whenever you want. Those leads will not be lost. Using the CRM system you can have an entire history os customer trends and ways.ALso of those customers whom you had acquired before installing CRM into your system. This data is essential for the analysis of the preferences and trends of every customer. Once you understand this, you will identify what to offer them

Helps you Acquire new Customers

The CRM software you apply will not only help you track the history of recently acquired clients but further help you obtain new clients. The system will recognize targets and copy the necessary data into the ‘Opportunity of Business’, which is the CRM system that collects the details to utilize when required. A combined CRM system will benefit the employed Sales and Field representatives s to put this data to utilize and optimize conversion.

Saves Time

The reports on an integrated CRM system is centralized so that it is accessible at any point of time and to any entitled person on any authorized machine whenever required. You don’t waste precious time or a big opportunity waiting for the system to upload or the data to be secured. This boosts productivity which not only instantly translates into enhanced sales, but also builds a reputation for your business.

Helps Business Flourish and Expand

Speaking about reputation, a CRM software supports you with everything so that you can work with perfection and quickly, without any delay at all. It makes your brand image brilliant. Clients will view your company as one of the most experienced ones in the market. Your team will be the best. The point is, the individual employees must understand how to utilize it best and the business will prosper.

To Boost Brand Image

A loyal customer base is essential for the progress of any company and a perfect CRM system leads to you added customers and teaches you how to maintain a relationship with them and turn them true to your brand. So, the CRM system not only benefits the existing business and profits but also assists you to secure a steady prospect for your business.

Help Train your employees

A CRM system eases the employees understand how to go about the customer relationship management part so they obtain experience in the field studying from a software. The system also explains to these human employees how to examine important data and which data to concentrate on. So overall, the CRM system makes your employees and the administration teams further experienced and more productive as compared to what they were when you hired them. In this way, the performance of each employee will continue increasing with each passing day without any outside investment on your part to guide them.

To Reduce Cost

CRM system is good for your business as it is very cost-effective. You will obviously wonder how is that even possible when these tools are actually premium and don’t come cheap either. Well, look at the price cuts you are getting to make. Because of this tool, you can contract your whole analytical team and the marketing team keeping fewer people on the memo. Though you will have to make some cuts to your existing team which may be wrong ethically speaking. But if you commence your business with a CRM system integrated then you won’t require to make any cuts. You will hire only people you need and this will save time and capital that goes into the process of employing.

Ouriken provides a sharp CRM software that gives you the information you want in a way that you can utilize it. A perfect CRM gives you a solution to analyze your processes right from day one. We provide Zoho CRM Software that gives a good, smart and an ideal enterprise-ready package. Agile CRM Software has modern features that provide easy implementation and support at an affordable price.

We also design innovative services for your vision and assure flawless and complete implementation. We create and integrate the best products and solutions for your company and implement business support solutions to showcase your capacities and services.