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Ecommerce Website Designing, Uncategorized, Website Development Company

Why Google Analytics Is Important For A Website?

 

           The new start-ups usually don’t have the idea of google analytics. In this case, Ouriken helps you with the Analytics Solution. Ouriken will let you know its advantages. How to use it? Where to use it? and why you should use it.

 With Google Analytics you can find out the behavior of the average visitor. It is important when you have a website, to analyze your data with Google Analytics. It recreates a major part of optimizing a website. You gain insight into the behavior of the visitor, which you can adjust your website to.

Analyze

By analyzing well you can find out the following things:

⦁ Through which channel the visitor comes?

⦁ How long does a visitor spend on a website on average?

⦁ The visitor does click through to other pages on the website.

⦁ You can see through which channel the conversions are made.

⦁ By regularly checking this online tool, you are more likely to increase your conversion on the website. You could already achieve this with a number of relatively simple adjustments.

Measuring Is Knowing!

An often-used term in online marketing is to measure is to know! With Google Analytics you can measure how many conversions have been made per month and where they come from. By drawing up a weekly/monthly report, you can immediately adjust the website so that the performance continues to improve.

More From Google Analytics

Google Analytics is a free package that simply helps you improve your website. It is also possible to link your Analytics account with your AdWords account. giving you more insight into the effectiveness of the campaigns and keywords.

It is also possible to create custom reports, you can arrange the reports according to your own wishes so that you can find out everything in a report.

In short, Google Analytics is indispensable when you manage a website.

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Ecommerce Website Designing, Uncategorized, Website Development Company

Tips To Increase Your Sales In E-Commerce

 E-Commerce Your webshop has been up and running for a while and everything is running fine. Yet you have the feeling that you have not got everything out of your webshop. But what can you do to change this? And how can you remove this feeling and maximize the turnover of your webshop? This is a struggle for many entrepreneurs. That is why tips have been bundled below that are guaranteed to improve your turnover in e-commerce!

Request Feedback From Your Customers :

Who better to tell you where your areas for improvement lie than your customers? People who have previously bought your products or used a service, most likely have an opinion about your webshop, service, or product. To find out, you can send a questionnaire to your customers. Set the questionnaire to anonymous, because then you will get the most honest responses. Of course, you can’t do anything with two empty questionnaires, since that is not reliable enough. Therefore, try to send around 500 questionnaires so that you can draw a reliable conclusion.

Show Recommended Products When Making A Purchase :

When a visitor makes a purchase, it is practical to see if you can recommend certain products that might make you sell more. These products must be related to the purchased product and are usually accessories.

Rewrite Your Product And Service Descriptions :

Take a look at your product descriptions. And now again. Are the lyrics attractively written? Is the SEO OK? Are all properties named? Are there no spelling errors? A spelling mistake in the description can quickly ensure that your product or service hardly sells. Imagine yourself as a customer and ask yourself questions a customer would ask: What is the delivery time? What are the shipping costs? With which products can I use the item? Make sure that all answers to possible questions can be found in your product description. You can of course also put a chatbot or a link to the FAQs page with the product.

Add A Timer :

An effective and efficient way to get visitors to buy faster is by adding a timer. For example, add a timer to products that have a temporary discount. This way you create a moment of urgency and pressure on the visitor, which will lead to a faster purchase.

Show USPs That Distinguish Your Webshop From Others :

As a webshop, you have several USPs with which you can distinguish yourself. There is a reasonable chance that a visitor will also look at e-commerce competitors before purchasing. Therefore, research your competitors’ USPs and see if you can distinguish your webshop from the rest. For e-commerce you could use these:

⦁ Ordered today, delivered tomorrow 

⦁ Choose your delivery time yourself 

⦁ Free shipping

⦁ Discounts 

Show Customer Reviews On Your Products :

When a visitor is about to buy a product or order a service, he/she usually scrolls past the written reviews of previous customers. This provides the visitor with a certain reassurance and can be decisive to buy a product (or not of course). Always make sure that there is an option to leave a review and that all visitors can see this.

Seasonal Promotions :

You can find a reason to organize an action throughout the year. A promotion ensures that a visitor still takes a look around the webshop for a nice deal. This will generate more revenue for you. For example, consider these types of actions:

⦁ Diwali Discount 

⦁ Christmas Discount 

⦁ Holi Discount

There are of course many more reasons to hold a promotion, so have fun!

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Uncategorized, Website Development Company

Why Website Management Is Important?

Your competitors’ websites are not only beautiful but also offer great functionality and features. These websites are attractive because of the many reasons why they invest in them.
You may notice that your website is not very well designed or thought through. Or that your visitor numbers have been declining for a while. You could fall for one of the pitfalls that web designers try hard to avoid.
It seems that a beautiful and appealing website is no longer possible. Websites are way too dramatic now. A sloppy website can be like stealing money from the front door, as is a well-known saying. Small business owners often choose website development to save money. These small savings can cost you a lot in the long run.
So, now it has become very important to choose the best web developer with a piece of great knowledge. many questions have arisen in your mind where we will get the best developer? How can we reach them?
The Answer to all of your queries is Ouriken.

Ouriken is a platform that helps you with Strategy, Design, and Development. It gives you the best IT solutions and expert ideas, tips, and guidance.

What Is Website Management?

Before we get into the do’s and don’ts of website management, let’s first define what exactly website management is all about.
Website management is the procedure of arranging and preserving a website. Good website management is crucial to your success, whether you are a blogger or a brick-and-mortar business owner.
As Ouriken knows what is the requirement of the website holder. It helps you with all your concerns and delivers you the Best Website Management which will help you to grow your Business.

Why Is It Important?

Website management has many advantages. These are the top reasons to make website management a priority.

  1. Improved website functionality
  2. Better search engine ranking
  3. Better user experience
  4. Improved website security
  5. A better business reputation

These are the Crucial matters which could infrequently be known. As Ouriken is a Technology Company it consists of a greater understanding of it compared to different Web-Developing companies.

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Email Marketing

How to utilise Email to drive traffic to your blog?

Email marketing is still one of the most successful ways to communicate directly with your audience (and customers). Social contests, RSS feeds, and opt-in pop-ups can help you grow your amazing email list. Then, to attract plenty of traffic to your blog posts, create fantastic emails.In this article, we are going to tell tips on how to drive traffic to your blog using Emails:

1. Social marketing strategy might help you generate email leads

You undoubtedly already run contests and prizes on social media. The majority of socially conscious businesses do.Social contests not only expand your brand’s reach, but they’re also a fun method to acquire emails. Create a contest on your Facebook page, Twitter account, or blog. As an easy way to enter, request an email.

You may even incentivize individuals to spread the news about your offer by running a referral campaign, where you reward them for getting their friends to give you their email addresses as well!

2. More ideas for generating Social Emails

There is plenty of other fun and productive ways to gather emails through your social media channels. All of your social media profiles should have a link to your blog. Email-gated material, such as webinars, ebooks, and coupons, can be posted. You can create a Facebook tab for email signups and reward people who join up with special incentives.

Tips for collecting Emails from Social Media Sites:

  • Webinars and ebooks are examples of email-gated content that you can post on your social media sites.
  • Encourage email signups by making it simple on Facebook and Twitter – and in exchange, provide special incentives.
  • In the about or bio parts of your social media platforms, include links to your blog.

3.Design an RSS feed for your blog

Make it simple for those who have visited your site and want to hear more from you to stay in touch. Create a nice RSS subscription button for your blog and add it to your site.

Make it stand out by using contrasting colours and placing it near the top of your page.

4. Add Opt-in pop-ups

Yes, pop-up newsletters can be annoying. They can, however, help you grow your email list. They work so effectively, in fact, that they are used by almost every blog site, from large corporations to individual bloggers.

Choose the correct placement for your popup and use a popup builder that is optimised for it. Give reasons why your site visitors need your newsletters and how your content will help them live a better life or run a more profitable business. You’ll get more sign-ups if you include words like “free” or “exclusive content.” Maintain a friendly tone. It makes your incursion all the more welcome.

Tips for email popups:

  • Email popups are inconvenient, but they work, and they’re utilised by both large and small businesses.
  • Only individuals who have been interested in your site for a long time will see the popup.
  • To enhance your signup rates, make your popups inviting and informative.

5.Use your email to get email

You communicate with a large number of people via email. To get a lot of people to visit your blog, use your email signature.

In your email signature, provide a nice call to action urging recipients to visit your blog. Give a concise benefit to entice action, such as the topic of your blog. Include a simple link to click.

Tips on How to include Email Signatures

  • In your email signature, provide a link to your blog, and encourage your coworkers to do the same
  • Give people a compelling reason to visit your blog.
  • To generate more clicks use Signatures in your emails

6.Hook ‘em with the subject line

Your subject line will determine whether or not people will read your message.

Spend some time thinking about your line. Keep it brief and to the point, with a snappy call to action (CTA). Use marketing techniques such as posing a question, instilling a sense of urgency, inducing a scared state of scepticism, or emphasising a significant benefit your email will give.

A/B test your topics and use the one that gets the most opens, reads, and click-throughs with your target audience.

Tips for creating a great subject line

  • To attract people to open your email, create a sense of urgency.
  • Make it succinct and to the point.
  • Use marketing techniques like “…” to pique interest and encourage more involvement.

Related Post: How Email Marketing is beneficial for businesses?

7. Get real with your body

Make your email content real to attract people to click through to your blog or blog post. Emails that are generic, business, and impersonal are no longer effective. Keep in mind that you’re up against a slew of other emails in that mailbox.

Write emails as if you’re communicating with colleagues. In your material, use the terms “you” and “myself.” Make a conversational tone that is appealing to your target audience. Maintain a professional tone while remaining conversational.

By being genuine, you may strengthen your relationship with your email subscribers and invite them to join you on your blog.

Tips on how to keep your emails friendly

  • When sending emails, think about how you can connect with your readers
  • Treat your internet customers the same way you would offline customers, by speaking to them as if they were friends.
  • To improve your reader relationship, use the words “you” and “me.

8.Personalise those Notes

Keep your emails individualized in the same way that you keep them authentic. Include people’s names as well as any other pleasant personal information you have on your email subscribers.

Mention their company name and how the piece will help them if your blog article is about their business.According to the Aberdeen Group, personalized email click-through rates improve by 14%.

Tips for Personalizing your emails

  • Personalized emails improve click-through rates by 14%.
  • Personalize emails with names using a CRM like Sendinblue or Constant Contact.
  • Use Wishpond’s Social Marketing Suite to simply send personalised emails with a direct link while you’re conducting a contest on your blog.

9. Segment your emails

Based on your company needs, segment your large email list into focused groups.

Send blog pieces and newsletters to the people who are most likely to read them. You may even create many emails and newsletters that all link to the same blog post.

If you’re sending emails to your business suppliers, for example, you’ll probably want to differentiate them from emails to your active customers.

Tips for Segmenting your Emails list

  • To segment your email lists, use a CRM like Sendinblue or Constant Contact.
  • Use other tools to segment email addresses based on contest participation, Facebook likes, and geographic area, such as Wishpond Social Contact Database.
  • Send separate emails to your various email lists.

Related Post: What is Email Marketing and How to improve the Open Rate of your emails?

10. Create clear Call to Actions

In your communications, make it clear what you’re asking for. When you want people to read your blog content, simply ask them. As a result, your response rate will improve.

Make it simple for others to respond to your request. Make sure the link to your blog article is easy to find and click. Colored CTA buttons can also be incorporated in your email. Many newsletter formatting tools make it simple to generate CTA buttons. Make use of them.

Tips for a clear call to actions

  • Create clickable, color-contrasting buttons that do the action you desire.
  • To make professional-looking buttons for your CTAs, use newsletter formatting tools like Stamplia, Fusion, Sendinblue, and others.
  • To enhance conversion rates, employ newsletter templates to accelerate the development process and design best practices.

11. Schedule to build trust

Make a schedule for publishing your blog articles on a regular basis. Not only will this make it easy for you to keep track of when you need new content, but it will also benefit your readers.

By posting on a regular basis, you can send regular articles to anyone who has subscribed to your RSS feeds. As consumers learn when to expect your next blog item, this can establish a habit in your readership, develop familiarity, and deepen trust in your business.

Tips for scheduling your Blog Articles

  •  Write your articles whenever you like, but post them on the same days and times every week.
  • Make a calendar to keep track of when each article will be published.
  • Create a schedule for your blog posts on WordPress or another blogging platform.

12.Send Visual newsletters

Isn’t it true that you prefer visual information? Your readers feel the same way. With image-heavy mailings, you can entice them to visit your blog. Include article summaries that convey your primary idea, but finish with a teaser and a clickable “read more” link or button.

Tips for Sending Email newsletters

  • To make your newsletter more user-friendly and engaging, include pictures.
  • To encourage visitors to your site, provide summaries of your articles with clickable “read more” buttons.
  • Keep in touch with your customers by sending out newsletters on a weekly, monthly, or quarterly basis.

Conclusion:

Email marketing is a great way to attract people to read and click on your blog posts. Use these suggestions to expand your email list and send effective emails that will outperform and drive traffic to your site.

email marketing services for blog

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Ecommerce Website Designing

5 Important Elements to Be Considered While Designing an E-Commerce Website

Creating an ecommerce website can be difficult. There are numerous factors to consider, ranging from site performance to user engagement. Its one thing to create a simple website, but creating an ecommerce website presents its own set of challenges. To begin with, ecommerce sites are designed not only to inform and showcase your brand online, but also to allow customers to shop. As a result, designers must ensure that the site is intuitive and simple to use in order to generate sales. Without sales, the website’s entire purpose is lost. If you’ve ever wondered what the rules and website design ideas are for creating an ecommerce website, you’ve come to the right place. In this article, I’ll show you some of the most important features an ecommerce site should have:

As more consumers prefer to buy goods online, launching an ecommerce website can help you take your business to the next level. ouriken consulting, to be similar to what you were doing with your shared website.

How does that help you?

An online store can help you reach more people around the world, retain existing customers, and attract new ones. It allows people to look at your products and buy them from anywhere, at any time. Because an ecommerce store is always open. Simply put, the number of ecommerce businesses is growing for a reason. Regardless of the size of your company, you should plan and build an ecommerce store.

Is there anything else?

However, in order to ensure the success of your online store, you must create an eye-catching and functional ecommerce website design. You must create a visually appealing website with a good user interface that is optimized to increase conversions.  So, what does it take to create a fantastic online store with an eye-catching ecommerce website design? Let’s take a closer look.

Related Post: New trends of Web Designing in 2021

How Do You Design an Effective Ecommerce Website for Your Business?

A good ecommerce website design can assist you in presenting yourself as a trustworthy and legitimate company, which is what customers are looking for. If you want to successfully grow your online business, your ecommerce corporate website design should include the following elements.

  1. A Simple and Clean Design

The success of an online store is heavily influenced by the design of its website. In fact, 48% of people judge a company’s credibility based on its website design. Busy designs quickly lose their appeal. Similarly, the more elements you place on a web page, the more they may distract users from the store’s main purpose. Removing unnecessary elements can assist you in drawing your visitors’ attention to what is most important. And there’s more.

A minimalist website will also load faster, allowing you to reduce bounce rates and engage more visitors. If you don’t want to make a mistake with the look and feel of your website, website design templates can come in handy. They are code-free and professionally designed to give your website a clean, professional appearance. So, if you want to optimize your store for more conversions, keep it simple and keep the focus on closing the sale. Ecommerce website designs that are clean and simple are always preferable.

  1. It Is Essential to Conduct a Site Search

According to statistics, 30% of visitors to ecommerce websites use search to find the products they are looking for, so it is critical to ensure that the search functionality is available and easy to use. Furthermore, it is a good idea to use features such as auto complete to assist users in finding popular products or items related to their searches.

Another important method for assisting users in finding products is faceted search. This feature allows them to narrow their search in a variety of ways, such as by department, size, price range, manufacturer, and so on. Providing this functionality empowers users to find what they need by allowing them to narrow their searches to exactly what they are looking for.

A word of advice: Make sure product information is fully defined and well organized in order for searches to return the best results. This will allow for faceted search and better search results in general.

  1. Security is important.

SSL should be supported by all ecommerce website sites in order to encrypt sensitive information. This is especially true for credit card and payment information, but it also applies to any customer information such as address, phone number, email address, and so on. Customers expect their personal information to be secure when they make an online purchase, so ensuring that SSL is implemented is not only a good idea, but absolutely necessary for ensuring that your customers trust that their information will be secure. Furthermore, security is required for any business that accepts credit card payments to meet PCI compliance. Don’t keep credit card information in your website’s database. While it may appear to be a good idea to keep card information on file to make purchases easier for customers, doing so poses a significant security risk, and if your database is compromised, you will be held liable for the loss.

Related Post: Why do companies Redesign their Website every year?

  4. Improve Site Performance

Customers are likely to leave if your website is slow. According to statistics, 40% of users will abandon a website that takes more than 3 seconds to load. This is especially true for mobile users, who are frequently multitasking while accessing websites design  are more likely to switch to another if a site is too slow. To avoid losing customers due to slow load times, make sure your site is optimized to run as quickly as possible. Here are a few suggestions to make your site run more smoothly: Combining a site’s JavaScript or CSS resource files into single files speeds up user interaction with the site because users only have to download one JavaScript file or style sheet rather than five or ten. Compress images to provide the best visuals at the smallest possible size, thereby reducing download times.

Reduce the time spent sending data between the web server and the database server by using caching. Keeping these aspects of an ecommerce website in mind during development will help you ensure that you are providing the best experience for your customers, but there are many more elements to consider when developing your site. You’ll want to plan for Search Engine Optimization (SEO) and keep your product data organized, as well as think about how to target your content to different users and a variety of other factors.

  1. Responsiveness to Mobile Devices

A sizable number of users shop online using their mobile devices. To ensure that visitors have a positive experience, optimize your website for mobile devices. Responsive design can improve the usability of your ecommerce website. Visitors should be able to quickly access all of the important features, offers, and products on your mobile site

Visit Ouriken Consulting website for more interesting blogs.

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Cloud Consulting

Why are businesses moving to the Cloud?

ed PCLOUD has been the main computing place for companies. Most of them have migrated their apps to cloud systems, and even businesses that have data on-premise now are preparing to switch to the cloud in the future. Around the same time as they move their data to the cloud, companies around industries are modernising their computing systems to take advantage of new-age technologies and predictive analytics. 

All have access to enterprise-class technologies as they move to the cloud. It also helps smaller companies to respond more rapidly than their bigger, more experienced rivals. Small businesses will compete with the big ones and dominate the industry by staying lean because of the pay-as-you-go services and cloud business apps. Cloud storage allows for fast creativity, resource availability, and cost savings. It has a feature that encourages customers to pay only for the services that they use, lowering maintenance costs and allowing networks to operate more smoothly and efficiently.

cloud technologies

Cloud technologies provide major advantages to businesses of any scale, but a new survey has shown that fewer than 10% of firms feel that they can completely handle the growth of cloud computers, smart devices, social media and data analysis in their current IT infrastructure. Previously, the IT department was in charge of this. Now, the cloud is crucial to company decision-makers performance for several reasons. Better analysis is given by Cloud. 54 per cent of leading companies are using analytics to extract information from data in an environment of centralized and largely incomplete information, which help them target consumers and product prospects better. Cloud makes it very convenient for cloud teams to communicate on shared data from different platforms and wherever. Given the transition from cost efficiency in their back-office processes to changes in their engagement systems, the cloud is also considered to be the most efficient way to forge a stronger bond with the customer.

Related Post: How Email Marketing is beneficial for businesses?

52% of leading businesses turn to the cloud for faster goods and services innovation. For example, Kuma Games is a leading developer of episodic video games which serve millions of users each week through immersive 3D experiences – including stories ripped off news headlines and cable TV. To achieve the versatility, efficiency and scalability needed for such immersive and complex games, Kuma worked with IBM since 2007. A cloud solution enables Kuma Games to give gamers worldwide, no matter how many users concurrently, a constant high-performance, graphically enticing and seamless experience. Leading companies can quantify substantial advantages from their cloud investment, from effective returns to enhanced workforce mobility, but they can pace their investment equally important so that they minimise large start-up investment costs and pay annually on a company basis.

One of the great advantages of the decentralised cloud being its incredibly competitive price system. Most public cloud suppliers provide flexible payment per hour for companies. It allows companies, especially small and medium-sized companies, to tighten the costs by paying only based on their specifications for the infrastructure. Companies may run their online applications without a fixed cost on servers, equipment, installation or maintenance. In a period of very few hours, businesses will set up their public cloud. It can be easily purchased from the website of the cloud provider and centrally deployed and installed. With just an internet link, the IT team can instal it and handle it quickly.

Related Post: 3 Best Cloud Migration Strategies You Must Know About

In certain situations, the personnel budget accounts for more than halves of the overall costs of computing mostly because good IT engineers are hard to find and costly. Since cloud management is incredibly simple, businesses need to just pay for cloud services, and they can still restructure their IT teams to use skilled talent in fields that give the company more money. The cloud operator shall maintain the cloud hardware, services and networks. Businesses also do not care about up-to-date repairs or care about aspects such as infrastructure and improvements. It helps them to operate the facilities with a limited IT staff and reduces the total costs substantially.

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Website Designing

WHY CUSTOM WORDPRESS DEVELOPMENT IS BETTER FOR YOUR BUSINESS?

WordPress is the most common and easiest way to make your own website or blog. And when it comes to building a custom WordPress for your business, Ouriken is the best platform that provides complete web design for businesses and artists. WordPress powers over 40.0% of all the websites on the Internet. WordPress is probably used by more than one out of every four websites you visit. And hence Ouriken helps to develop the best websites on WordPress for your business and other promotional demands.

WordPress is an open-source content management system operating under the GPLv2 license, which ensures that anybody can use or change the WordPress program for free. But sometimes, we are not familiar with all the functions and options it has, in such cases we can hire Ouriken to assist us in building our new customized business website. Ouriken allows you to customize the best websites for your businesses and operational plans. 

A Content Management System (CMS) is a tool that allows you to handle important aspects of your website, such as content, without requiring to know how to code.

custom wordpress development

Here, Ouriken allows a fresher/beginner artist, business owners to develop their own business websites with zero knowledge.  

The end result is that Ouriken makes building a website accessible to anyone, even people who aren’t developers on WordPress. Though WordPress began as a blogging platform, it has since developed into a powerful website builder and Content Management System.

The best part about Ouriken is that it is easy to use and flexible enough to make different types of websites. That’s the main reason why Ouriken has grown so much in popularity. According to a recent survey, WordPress powers 32.3% of all websites on the internet, and hence you can see a variety of WordPress website designs and options available with Ouriken.

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Website Designing

New trends of Web Designing in 2021

Trends come and go and every time it keeps getting better and unique. Just like how technology keeps changing, trends change as well. After a certain period of time, the thing that was called “Trend” does not get that much attention from the audience. so one needs to keep track of things that are trending to interact with audience. 

There are many new and unique things trending in 2021, let’s have a look at the web designs that are trending 

  • Fonts

Since covid, all the vintage and old stuff are coming back as aesthetics whether its fashion, makeup or architecture. Therefore, retro fonts are also slowly coming back as a trend. 

In 2021, the retro fonts that are coming back are not the same dull & tired fonts anymore; they are changed and styled in a modern way to look cool and fresh.

Many companies, brands are using retro fonts on web designs which are attracting a large number of audiences. 2021 is a throwback and merging of both old & new and creating something unique.

  • Horizontal scroll

Horizontal scroll on websites are in trend as they are something unique and new. However, keeping a horizontal scroll on the website means you need to add proper labels and arrows. Without proper labels it will confuse the audience and hence no matter how good the website will be it will not grab much attention as customers won’t be able to find the information they need.

Related Post: Why do companies Redesign their Website every year?

  • Cartoon illustrations

Nowadays keeping cartoon illustrations as logo for any information is growing. 

Before the websites were all full of texts and images but due to web designers creating new unique designs and ideas to connect with the audience on a personal level, cartoon illustrations have taken a massive growth.

Cartoon illustrations have gained popularity as it displays humanity and a healthy environment. These illustrations show more creativity and also grab the attention of a large number of audience.

  • Colour less

Colour less design is slowly getting a lot of attention. It may sound plain and minimal but it still gives off a very aesthetic pleasing feel to the website. 

This colourless design has a very plain white background as a normal website and all the images displayed are all in white-grey-black effect, once the audience clicks or goes to the images it turns from black & white to colourful images. 

However, the model agencies, photographers, or designers using this type of design surely gets lots of attention as it keeps the aesthetic minimal but also very dynamic.

  • Parallax Design

Parallax is an illusion where the near object seems to be moving faster than other objects. We see this effect in our everyday life for example while riding your car through scenery.

The reason why this parallax effect is gaining lots of attention is because it makes the web page seem real and alive.

The web page looks like a theatre stage with all those moving objects and it also makes the website seem very unique and engaging. As animations are growing fast in the modern world, using them for website designs is a very good way to attract audience attention.

Related Post: 8 Tips to Speed up WordPress Performance

  • Serene colours

An average person spends almost 3-4 hours a day on the internet without adding the work hours. Surfing the internet all day and seeing all the graphics and 3d images gives a lot of strain on the eyes. 

Now that the web designers have taken this thing into account and brought a serene colour web design that is easy on human eyes. 

In 2021, people have started thinking more beside the dark and light colours. The medium and soft tone colours are in trend that not only seem vintage but also very aesthetically pleasing.

Use of pastel colours such as sage green, light blue, medium to soft light tones of orange and purple are very popular hence using them on websites will not only make it look beautiful but will also help to please the eye strain and attract an audience.

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Email Marketing

What is Email Marketing and How to improve the Open Rate of your emails?

What is Email Marketing?

Email Marketing is a very important medium for marketing. It is part of Digital Marketing. In this concept, we are using emails to promote the business’s products and services. It will help your customers to aware of the latest products and the offers services by integrating them into your marketing efforts. It plays a very important role in marketing strategy which helps generate leads, brand awareness, building relationships, engaging customers through different types of marketing emails.

Advantages of Email Marketing:

1.Cost-Effective

Email marketing is cost-effective than other marketing channels. In traditional marketing, you have to pay for printing. posters and ad spaces etc. It makes it cost-effective other than traditional marketing.

2. Email Marketing is targeted

In traditional marketing, if you will give an ad related to any product in the newspaper or on the television then there are no limits on who can see that ad. You choose only where to advertise based on the publication and channel’s target audience and where your viewers and readers are interested. But in Email Marketing it is possible to segment your audience based on their interest and behavior. Also, you can send personalized messages to each user so it can lead to a higher conversion rate.

3. Email Marketing increases brand recognition

Email Marketing also increases potential customers for your business. In this, you can send the emails to customers with the subject line which will attract customers. In the first attempt, the people are not ready to buy your product but later on sending targeted emails to help you to stay top of mind with your target audience. So after when they want to purchase the product they will be more likely to choose your business.

4.Email Marketing is measurable

Email marketing campaigns are measurable. We can measure the performance of each campaign with the factors like open rate, bounce rate, and click-through rate, etc. These metrics will give you insights into customer behavior and interest.

5.Build Stronger customer relationships

Every customer of your product wants to know what is happening with your product and how they can get involved in this. So calling every customer on the phone is not possible for businesses. Email Marketing is there to bridge the gap. In this, you can also create a drip Email Marketing campaign to make the process smooth and easier. Drip campaigns are ongoing and they also take the user to the final conversion point.

6.Increase traffic to your website

To visit the customers to your site Email is an important aspect. You can include relevant links to your site in the email content. Also, you can include the links to your landing pages and the blog of your website.

If your product is having any updates or added some new feature then you can send emails to the customers to tell them about these new features.

For ex. Some online classes are having few seats left for their classes, and many of their potential customers missed this opportunity because they have not revisited your website you can send emails to them to fill these seats quickly.

 

Factors to consider to improve the open rate of your Emails?

1.Use Eye-catchy Subject line

In every email subject line is important. Similar to article headline or ad title the subject line is also important in email. It will engage the people in the product you are offering.

Generic subject lines will not help you target the customers.

->Question: You can use a question in your email subject line to make it a more personal connection with the viewer who is viewing your email.

->The command: Sometimes it pays more attention to the person who wants to take some action.

->The list: With the list, you can make your information more compelling and easy to consume.

-> The announcement: The subject line of your email should be not too complicated if you are doing an announcement. It should be straightforward about what your email is about.

 

2.Find the best time to send the emails

There are certain times of days when you can send emails. You can segment your email list into 2-3 groups accordingly and send the emails at different times of the day like in the morning, afternoon, and at night. This will take extra time but you will know when your email is opened or when they are likely to open. This will help you to determine the best day or time to send emails to prospects.

 

3.Get to know your audience

You should know the need and requirements of your customer, but how much you know the people in your contact list. Do you know the topics they are interested in? Do you know why they have joined their email list? Do you know what questions they are asking and how to address them? Understanding your audience is a critical part of email marketing. When you will know more about the customers in what topics they are interested.

Do it in different ways:

-> Survey: Send a short survey to readers to know what topics they are interested in.

->Polls: Ask readers to take a quick one-question poll.

4.Avoid Spam Filters

Email filters are becoming more and more complicated. If your email gets up in the spam folder then your open rate will be lower. Because hardly some people open the mails in the spam folder as they are important. So for that avoid sending spam mails. The emails which contain all caps letters and words like “free”, “sale” or “deal” are looks like spam. Also, your mail should not look like any company’s brochure and it should not contain too many links.

 

5.Keep Your Email List Fresh

Also if you want leads from your email marketing then your email list should be fresh and quality. Also, review it periodically and remove the inactive emails. Also, remove the emails which are having yahoo.com.It will improve the open rate and the cost of sending mails to non-existence email ids.

 

6.Write Quality Content

While sending the email content is also important with subject line and sender name. It would be difficult if you are sending the emails at right time but the content is not proper then it will not generate clicks and sales.

 

  1. Test Your Mail Again and Again

Testing your email is a key strategy for doing an effective email marketing campaign. In A/B Testing you are testing two different versions of emails. For example, if you are testing only the subject line of two emails then the mail which is having a good open rate is performing well.

 

  1. Include  A clear CTA

The call-to-action “Learn more”, “Sign up”, “Visit us” is the bottom line of every email in EMail marketing. Your CTA should define the goal of your email. Keep the CTA button at the place where it is performing well whether it is at top of the email or te the end of the email content.

 

It is better to keep only one CTA in the email. Because if you keep more than one CTA then it is quite confusing and distracting to the user.

 

  1. Resend Emails

In testing, you can play around with the subject line, CTA, and format of the email when resending it. Make sure that you should not resend the same content repeatedly. Instead, send another piece of content after few days to tell you that “Did you see the blog?”

If you are not getting clicks that you have expected then try a different piece of content with another subject line or trick to send the email.

 

Conclusion

Email Marketing is your online channel for online profits. The above techniques are useful to increase the open rate of your emails.

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Email Marketing

How Email Marketing is beneficial for businesses?

Regardless of the scale of the enterprise, the manner that advertising greenbacks are allotted may be very important. This is especially real for small corporations which have smaller budgets and precise need. Every penny spent on advertising ought to be really well worth it, and small corporations especially want to make certain they’re seeing some advantages all at once. Unfortunately, maximum small corporations don’t have the price range or luxurious to run numerous concurrent campaigns that cover all varieties of mediums. Return on funding is key. Email marketing is a good way to make certain that small corporations can reach out to their customers, develop their patron base, and construct their reputation. Best of all, handling an email marketing campaign is simpler than most human beings imagine.

Read directly to find out the pinnacle advantages of email marketing for small corporations in addition to why email marketing is the proper manner to attain your goals. Taking small enterprise advertising to the subsequent level. Email marketing is utilized by a number of the biggest corporations in the world. However, e-mail advertising isn’t only for large manufacturers with large budgets. In fact, e-mail marketing is one of the pleasant advertising techniques to be had for small corporations with strict price range considerations.

Related Post: What is Email Marketing Automation? Why Businesses use it?

1. Build sturdy purchaser relationships.

Your clients want to recognise that you’re considering them. They need to be made privy to the today’s that’s occurring for your enterprise. Why wouldn’t you preserve them as much as a date, if that’s what they need? Obviously, it’s almost not possible to reach out to all your clients with the aid of using a telecel smartphone. Not to say that could be a completely time-ingesting task. Sending mailouts is high-priced and wasteful.

Email is a nice manner to attain a replacement for your clients quickly. Today’s product launch, your subsequent huge event, and any information about your enterprise are all terrific subjects for normal newsletters. If a purchaser has opted in to obtain emails from you, you then definitely shouldn’t be shy about genuinely sending out emails and making touch with them.

Still now no longer satisfied, email marketing is one of the nice approaches to attain your clients?
Consider that maximum humans take a look at their telecel smartphone to look at their email updates earlier than they even get out of bed. What in case your enterprise might be one of the first matters a person thinks approximately the following day earlier than they’ve rolled out of bed?
Email marketing can supply that.

2. Develop your very own specific logo.

Think approximately a number of the maximum recognizable manufacturers withinside the world. Some logo names have emerged as so widely recognized that they’re synonymous with the enterprise they function in.
Kleenex is a terrific instance of this. What in case your small enterprise should have an actually identifiable logo like that?

Email marketing is a terrific manner to broaden your logo as it offers you an immediate line to the email inboxes of your clients or capacity clients. Regular updates provide you with a terrific possibility to create a completely unique voice, style, and photo for your subscribers. What do you need your logo to be? Create a logo manual and observe it with every and every email you send. Not simplest is every email a possibility to connect to your subscribers, however, it’s additionally a possibility to similarly cement your specific logo identification of their minds.

3. Become a professional with professional content material.

As a small commercial enterprise owner, you’re possibly visible as a nearby or nearby professional on the subject of your place of commercial enterprise. One manner to in addition cement this identification withinside the minds of customers is to preserve positioning yourself as a professional via the usage of content material.
Email marketing shouldn’t simply be about handing over coupons and sale information. In addition to emails designed to force site visitors in your commercial enterprise, you may use e-mail advertising to supply particular content material that your subscribers will revel in reading—or watching.
Videos are a notable manner to set up your emblem as a concept chief withinside the industry. Just check our instance below:

When you operate blogs or films as part of your email marketing campaign, you’re including a fee to each and every email you send. Not handiest does this construct your recognition as a professional, however, it additionally builds the recognition of your commercial enterprise communications. People can be excited to get hold of emails from you due to the fact they recognise you supply high-satisfactory content material regularly.

If you already provide professional content material via a blog or YouTube channel, then you should not forget to impart exclusive, e-mail-handiest content material with the intention to persuade humans to join your email list.
Your content material is one of all your maximum treasured advertising tools, and you may use it to construct different regions of your advertising strategy. If humans love what you do, then they’ll join up to peer greater notable content material. Best of all, that content material is brought immediately to them.

4. Email Marketing is green together along with your time and finances.

Within a small commercial enterprise, there are time and finances constraints, and, in maximum cases, there’s surely no manners around this. While shopping for a commercial to play all through the Super Bowl might be nice, it’s now no longer a choice for maximum small commercial enterprise advertising budgets.
Even centered junk mail campaigns that supply flyers to the mailboxes of humans close to you may be costly. Between designing, printing, and mailing prices, you can spend numerous bucks consistent with flyer delivery. Send out flyers to 1000 humans and, suddenly, you’ve got a totally high-priced marketing campaign in your hands, without a promise of results.

The time spent capturing tv advertisements or recording radio commercials also can consume into your backside line. Every second you’re now no longer focusing on your commercial enterprise is misplaced sales or, at the very least, a misplaced possibility to hook up with humans on a non-public level.

One of the most important blessings of email marketing for small corporations is the green use of time and finances.
Designing an expert e-mail marketing campaign isn’t complex or time-consuming. Sending emails to a huge quantity of subscribers is likewise very cost-powerful. You get direct entry to the email inboxes of ability clients, while not having to pay the prices of junk mail.
Dollar for dollar, e-mail advertising is one of the maximum cost-powerful varieties of advertising to be had in your commercial enterprise.

Related Post: How to Find the Right Email Marketing Services for Your Business?

5. Build credibility as a commercial enterprise.

One of the most important hurdles a small commercial enterprise has to conquer is constructing credibility. Why has a person provided their commercial enterprise to you whilst your call isn’t as recognizable because of the massive field shop down the road? The cause humans believe massive names in large part boils right all the way down to advertising. They’re acquainted with those names, in order that they permit those manufacturers greater belief.
By the use of e-mail advertising, you’re capable of constructing credibility with the aid of staying in touch together with your clients and preserving them updated approximately your commercial enterprise.
The greater they find out about your commercial enterprise, and the greater they listen to your commercial enterprise, the greater they’ll believe your commercial enterprise..

 

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