website development company

Digital Marketing, Online Course, Website Design and Development

10 Steps to Make Online Course Successful

Gone are the days where you might just ‘promise’ the opportunities in which you’re worth spending–now you’ve got to show. So, there is no better way to show your skills than by bringing together an online tutorial.

By teaching your subject you leave no shadow of a doubt that you know what you’re talking about, are excellent at what you’re doing and are an authority in your profession. As a website and business card, the online course is now as important to the toolbox of any developer, specialist, or opinion leader. One of the fastest and most impactful ways of getting your knowledge to a global marketplace, making a bigger impact, and making more money, is to download that knowledge dormant in your brain and turn it into a lead-generating, cash-making, impact-creating course online.

In this article, you will find an overview of the 10 major stages of the creation of online courses

While this is by no means an exhaustive list of all the items that need to be scheduled, prepared for and performed in order to build a good online course, it gives you the ‘stratospheric outline’ of the big milestones so you know what to expect and what the trip would look like before you start.

Pick the subject of the Ideal Course

The subject of the course needs to be something you enjoy. If you’re not passionate about your topic, it’ll be obvious if you don’t like your topic and make your workout as engaging as a sandwich in cardboard.

Don’t sound like you are going to have to teach a trade at the university level. Talk about the skills, strengths, and life experiences you’ve been through. Cooking your dream meals, interior decor, writing non-fiction, surviving a loved one ‘s death… the list of potential subjects for the course is infinite. In short, if you enjoy the subject, you ‘re good at it and you have the expertise (formal or life) in it, then you’ve got a subject that’s going to work for you.

Related Post: Things To Do For Secure Mobile Payment.

Ensure that the proposal for the course has strong business appeal

Hands up who wants to waste weeks of their lives designing an online course, with nobody to buy it at all? None. I didn’t believe it.

When you have chosen the subject for the online course, the next move is to run a variety of market research studies to determine if or not it has a business demand. Many course designers make the mistake of assuming that if there is a lot of competition in their field of the subject, then their idea, of course, does not fly. But in addition, this indicates that there is a high possibility that there will be good consumer demand for that concept of course, and perhaps worth more investigating.

The three main things to be checked for are:

Were they thinking about it?
Were people asking questions?
Is there a gap in what that competition offers?

If the reaction to the three questions above is ‘yes’ and the idea is close but different from what’s currently out there, then you have an idea of course that has a chance of becoming a best-seller.

Render learning outcomes magnetic and convincing

Don’t underestimate the importance of the effects of research. When you don’t do that with your online classes, your image and your bottom line could be severely compromised–let alone making the course design process stressful.

Would you hand over your money to someone you don’t understand for a product, and have no idea what it’s going to do for you? Clearly not.

Just because you know what your course is going to give your students it doesn’t mean they’re going to know. If your students don’t know HOW your course can benefit them, they can definitely not participate in it. Training results simply illustrate what the learner will do, experience, and understand at the conclusion of the lesson, use observable verbs. Which skills would they really demonstrate? What new insight did they gain? What emotions are they shifting away from or to? Clear learning results also ensure that only RIGHT students join your course – which means higher completion and satisfaction rates, and lower requests for a refund.

Pick and compile material for your Course

It is the stage when many course designers are starting to fear to slip down ‘Eternal Procrastination Trap.’

The biggest reason we get stuck here is mostly due to the sheer amount of information we have in our minds or in books, on our hard drives, in our notepads, and so on all around us. At this point, art is not only about what we should include in our course, but what items we can leave out. It is where the work you’ll be doing in the business review process and the learning outcomes come to serve you again now. As you sort through your piles of content, throw away anything that is not directly related to a learning outcome. Second, ensure that every learning result is consistent with content. Only include content that responds to burning questions from your audiences, or fills out gaps that your competitors have not met.

Structure your Course and Modules

That is the stage where you now take a look at all of your material and start organizing the common topics, suggestions, and insights into modules and then arrange the lectures within those modules in the most inclusive and rational way so that they form a fluid series of lessons.

Determine the safest and most efficient methods of implementation for every lesson

It is now time to focus on how best to produce your content. You ought to be mindful of the various other learning values, learning styles, and all the different ways you can implement the training and make sure the training is as enjoyable as possible.

Are you going to have videos, reading content, audio content, activities? Which sort of graphics do you want to have? Were you going to have places in Group learning? You ought to ensure that you have a combination of visual, auditory, and realistic methodologies so that everyone is interested and has the best learning opportunity possible.

Filming, capturing and editing the classes online

This is the Process of Development. Around now, you will have a detailed course schedule, all of your material together and know exactly how each aspect of your online course will be presented.

This is the time for the fun aspect-to get on tape. For example how you execute your teaching depends largely on what the client wants to engage with, and which approach more successfully achieves the learning outcomes.

The most powerful form of distribution at present, however, is film. This could be ‘talking head’ footage when you’re on camera in the picture. You would also be able to get ‘black screen’ talking head videos.

This means that you are recording behind you with a green background-where you have a green screen, during the editing process you can have anything behind you. It could be a picture, cartoons, or even a still image, behind you. I use the green screen to get my PowerPoint presentations in the post-editing process that’s perfect for my classroom style preparation.

Another approach is called screencasting, which is where you film your computer screen–you may opt to add a screenshot of your own form of camera on top of it. You can very quickly learn how to edit the videos yourself. It helps you to easily delete editing and replace your green screen, correct your sound, apply icons, text and pop-ups, and your videos; save them as an mp4 and then upload them to your learning network online.

Create your Online School

The first thing to remember here is that there are three big ways of marketing the courses online.

Digital marketplaces for course
Learning Management Systems
Plugins on your website, or apps.

Your own Academy is a learning management program that you can connect to your website and totally market as your own channel. It makes the production of the learning items online fast and quick to sell.

My choice is Thinkific (I’m running all of my courses on this platform), so if you’re already early in the discovery process, here’s a rundown of all the items you should be searching for in an LMS (Learning Management System).

Having the right price strategies and tapping into a business model focused on greater knowledge

Assure that you have strategized how and where your online course will fit into your business model as a whole.

Each of these will mean that your course needs to be slightly different in design, provide a different volume of value, have different marketing methodologies, and put your followers and students into very different types of funnels. It would also have a huge effect on the price you choose to add to your online course so that it suits the role it is offered within your company properly.

There is no right or wrong price for an online course, or even recommendation quality because it depends so much on what you offer. But as a starting point, my advice is to evaluate and compare your proposal against competing goods in the marketplace –take a look at what your rivals are paying for and selling, and then figure out how good and better yours could be. Once you have improved yours, the quality of mine would be marginally higher instead. Never lower the price because that’s only going to make it look like it has less worth than the rivals.

Release and Campaign Continuing

If you think the job is done now that you’ve finished your course online, think again now that the real work is off! Too many course designers make the mistake of assuming that they will now have an income stream after their course is developed. To advertise your course and recruit students, you need to launch and continuing marketing campaign.

Can you run discount deals on early birds?
Will you have a marketing campaign for content and will sell your courses online?
Would you want to run ads?
Have you got a list to market for?
Can you partner with those influencers?
Will you want to run an affiliate program?
How are you going to use these social media?

And the list goes on….

Be sure you have a marketing strategy for your online course for at least 18 months, and note that the second you quit promoting is the second one you quit offering.

Conclusion

So, there you have it-a ‘birds-eye-view’ of the big milestones in the development of online course!

Hopefully, these steps will give you a clear sense of what to expect from your online course design and marketing path.

Infrastructure Management Services

How to Accelerate Productivity in Modern IT Infrastructure Management

The search for business dexterity to effectively change business requires IT to be accepted as the core strength. It is important to have the updated IT infrastructure to support a changing application’s level and complexity. Organizations must embrace this mandatory move by renewing server infrastructure, taking possession of software-defined data center (SDDC) and modernizing their system for IT infrastructure management. Those who do it will inspire business modernity and provide better customer experience with quick, safe, reliable business technology.

For companies competing in today’s digital economy, there is a premium to offer optimized user experiences – all the time and every time – thus extracting the infrastructure’s ultimate flexibility, efficiency, and quality. The digital infrastructure that businesses rely on continues to grow increasingly dynamic and elastic, diverse and dispersed in order to meet these demands. There is a premium for businesses operating in today’s digital environment to offer personalized user experiences – all the time and every moment – while extracting full flexibility, efficiency, and quality from the infrastructure. The visual infrastructures that businesses rely on to maintain must grow increasingly flexible and decentralized, diversified and elastic in order to meet this requirement. Companies usually rely on multiple public clouds, selecting the right services best aligned with each specific case and objective of use. In the situation, containerized, workloads in the position of virtualized workloads are opening up to leverage. IT departments are increasingly adopting approaches to serverless computing. The use of hyper-converged infrastructure continues to grow for companies operating their internal private clouds and on-site business services. With all these different trends emerging, change continues to grow faster, making it difficult to forecast the future. The only thing that seems few is that the atmosphere in nature will only move forward with more hybrids.

The challenge: Lacking hybrid environment visibility

IT departments in control of the quality of the user experience are currently creating new challenges in hybrid environments. The performance and integration of a wide range of infrastructures, including cloud and on-site, traditional and dynamic, can now be uncertain when a customer interacts with the android or the other application such as that. When problems arise, it becomes more arduous to determine what the reason is, where it is and how to put it. Furthermore, this lack of visibility means that IT teams can react to an object only after the experience of customers is inadequate. Businesses made to be able to easily track performance in the digital economy and achieve the insights needed to spot trends in issues and address issues before the customer ever considers a problem. IT departments are forced to run numerous monitoring tools as there is no deployed platform capable of providing full-environment coverage. Since organizations are using various monitoring software, the IT department should devote a large amount of time to the installation and management of devices and overall information from across systems to produce reports. Investments in excess technology and cloud services are wasted when necessary or cash. These disjointed toolsets impede flexibility substantially in the end. Due to the time takes to carry out the necessary monitoring capabilities, software rollouts are delayed. Likewise, it takes to much time to adopt new technology as a modern testing system has to be procured, designed and deployed.

Recent Infrastructure Important Mandatory

Configuration based on complex policies: an integrated default framework for controlling deployments. Unified monitoring and analytics: a unified out of the box solution that includes the entire IT infrastructure; on-site infrastructure, cloud services, or both hybrid.

Extensibility: a simplified perspective for new technology integration and support.

Contextual Intelligence: improved tools for tracking networks with potential for artificial intellect-driven analysis; AIOps

Automation: Automated technologies for exploration and implementation that adapt to changing environments.

Ouriken’s Infrastructure Management services include monitoring and tracking tools to effectively manage business-critical applications. We are a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Artificial Intelligence, Digital Solutions, Voice Search Optimization, Website Development Company

Guide To Voice Search Optimization

Until 2011, voice search or voice assistant or even voice search optimization had never been used by people. Once Siri was introduced, it was considered by people as a tool for making them laugh and handling their to-do list.

Not many people predicted that looking for voice would be a big future phenomenon. Not many people predicted that searching for voice would become a major future trend. Yet voice search has grown just like everything else. And it is said that 50% of the searches will be through voice search by 2020.

Google research showed that people are using voice search because of the following advantages:

Users can easily multi-task with voice searches when searching for things.
It gives convenience to people in their daily tasks.
Searching for voice helps people search more easily than any other app.
Users can get the answers and knowledge they are searching for instantly.

Users already use voice assistants to get their routine right, such as setting the alarm, calling their family, making an appointment, feeding their pets, etc. this also presents a huge marketing opportunity for advertisers and owners of small businesses. Since digital problems need digital solutions, small businesses often need help from the professionals, that’s where we come in.

Optimized for searching semantically? Only think about yourself, Lucky!

If you have heard of changes in Google Hummingbird, I’m assuming you’re aware of semantic search. If not, this is going to be the case. Google found that more keyword searches should be introduced than basic queries. They needed talent. It gives rise to comprehension. Rat than simply questions, keyword fragments, Google started to examine the context behind each query. In doing so, Google was able to predict people’s intent to look for online items. This prompted advertisers to turn to the optimization of voice search.

Forget the long list of pointless keywords for your quest that you need to customize. Avoid seeing search queries as words and change your mindset to mindset optimizing voice search.

The optimization of voice search mindset

In ancient times, by imitating others, the cave people used to live. Our ancestors have worked hard and grown like crazy, which is how generation after generation we will live. Whether you’re an entrepreneur or employed in a tedious job, you are going to die of you don’t change. The same applies to your article. You need to get your hands dirty with voice search optimization if you want to deal with the formidable rivals out there.

With that mindset, we need to focus all our efforts on optimizing voice search. Rather than leave things as they are. It’s time to begin delivering content that responds to the customer’s needs. To do this, you first need to get rid of the over-optimized text lingering on your main page that is not going to serve any big purpose now. As the saying goes, the right SEO is a win for all.

Transform keywords into requests

Understand that it is quite different for people to type and speak. For example, if someday decides to buy a new tv, they’re going to type “buy television” while they’re going to go like this if they say the same thing. “What’s the best tv?”

Are you able to see the difference between the two in Semantic Search? Luckily online tools will help you do this. Response to the public is one such device. A fascinating method takes as an input one root keyword and provides a list of commonly asked keyword questions.

The “People Even Ask” functionality in Google works similarly. Only type in any question, and you’ll get what you’re looking for online.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Our digital solution services not only help the client create integrated digital ecosystems but also to strengthen brands, increase ROI, new business value.

Cyber Safety Services, Uncategorized, Website Development Company

101 Guides to Cyber Security

Just as there are common-sense practices that everyone should follow online, particularly companies that store personal information, just like not accepting gifts from strangers. IT service organizations see some new issues emerging with online security, but the same issues also haunt consumers over and over again. There are a few recurring themes when providing assistance to workplace cybersecurity that just doesn’t go away.

And you’ll get the info about Cyber Security 101 Guides here in this article. I hope you’ll enjoy writing up and reading. Post your questions in the comment box below.

This is followed in a nutshell by online security, including what to use and what to avoid. And nearly, everything you need to learn how to set it up so that you appreciate and access the internet for the connectivity it offers. For decades, some things in the IT space have not changed, for good reason. When online, a front-line defense is necessary.

Cyber Security Basics 101: Firewalls & VPNs

If you think that firewall is dull old operating system parts, you’re wrong. The reason that they have become embedded in the IT lexicon is that they work, they are essential, and they are now more applicable than before. Whether it’s the resident firewall required on an individual PC or a shielded network (Intranet), using a firewall remains a critical component of cybersecurity since the internet is plugged in. A Virtual Private Network (VPN) is also mandatory in order to restrict access. As a firewall removes information from your device, this defense is carried offline by a VPN. Any modern business is asking for trouble without a VPNs shield. Hacking and information loss are like car accidents – fascinatingly horrible to read about, but it will never happen to you, right? Alright, note that there are thousands and thousands of people who wake up every day with the sole purpose of illegally making money online. It mostly includes data theft for illegal benefits, ransoming data, or even accessing online banking or other protocols of payment. You don’t have to take it as personal assault – it isn’t Cybercrooks are opportunistic and you’re the target for today when you turn up on their radar without the basics in place. Do not believe that you are too small to be heard for a moment. Sadly, statistics show that is it indeed small and medium-sized enterprises that suffer the burnt of hacks.

Relates Post: Types of Hackers & current scenario among the types of hackers

Cyber Security: Threats

In short, there are various forms of digital malice. Business connectivity has become constant since the baseline – which business is not always online? – it’s making you appreciate what’s out there.

Viruses

We can not expect to be cured of this dimension of cyber life just like a common cold. A virus s malicious software that affects the output of your machine, corrupting the operating system and records. They may be present without being involved, but they are usually a crippling pest again just like the flu virus.

Malware

Malware, the terms are often used interchangeably, often indistinguishable from a virus. More commonly, malware may not be corrupt systems and delete data to build your own personal nightmare, but may also contain spyware (such as key-logger apps.)

Ransomware

Ransomware. A step up in cheek and worthy of its own name, ransomware is malware that treats your data as delicately as you would, just to impenetrably lock it up and demand payment for its release! Ransomware attacks are often successful, as the prospect of losing or publicly releasing consumer or other personal data is grim for many businesses. When ransomware is at hand, it is best to call in experts who can assist with cybersecurity, while defining and enacting all possibilities and possible rescues.

Bots

A favorite of those launching a distributed denial of service (DDoS) attack, a bot (or “internet robot”) is a scheduled activity executing an application. They may also take full control of a PC, mostly responsible for removing mail addresses or financial information.

Trojans

These are still hidden malware fragments that come disguised as legitimate inputs or deals, but then open a door for further operation on a computer or network. They usually steal and keep the door open for further malicious fiddling.

Worms

Worms are still around, rigger than ever before. Worms are more proactive than a blunt virus as they are typically able to travel across networks without the need for human activity and are constantly replicating themselves.

Spam

Now, sadly, spam has continued, taken over your post box from where junk mail left off. Spam mail is often the preferred way to get any of the above horrors through the firewall, more than just an irritating annoyance. Apart from spambots posting on social media and infiltrating your feeds, spam is also a big phishing tool, whereby a crook may seek to get sensitive details from you under the pretext of some fake need, connection, or enticing deal.

Cyber Safe Being and Staying

It is not difficult to take cyber security101 seriously and provides both comfort and trust when conducting digital affairs that you are secure. Reinforce passwords across all clients as a first step to secure online. Use a password maintainer that produces user and secure passwords ideally. Implement solutions for firewall, VPN and antivirus, all of which should be in operation against the backdrop of a comprehensive backup plan.

In the Ouriken Cybersafety services area, there are many things to consider and, sadly, even the best solutions will fail unless they are extremely detailed. To ensure that you are legally and fully covered for a safe cyber life, we can help ensure the integrity of your business and the sanctity of your data with online security.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

Application Development, Website Design and Development, Website Designing, Website Development Company, website optimization

Why and How to Optimize your Website for Mobile Devices?

In these modern times of technology, it is very important for websites to be accessible across a variety of devices. Mobile traffic has been seen a significant, steady, and rapid increase in the coming years and it finally overtook the traditional desktop and laptop computer users in 2015. And changing the algorithm of Google favors mobile-friendly sites. A change in the Google search engine in April 2015, giving priority to those websites that display well on smartphones and other mobile devices, nicknamed, Mobilegeddon has penalized those websites who were not providing an adequate experience for mobile users forcing their website owners to invest more in the mobile upgrades giving a helping hand to app development.

We found a significant drop in traffic for non-mobile-optimized websites while monitoring the websites of some users and customers, while mobile-enabled websites saw a slight increase in incoming traffic which we attributed to a higher search engine ranking.

Create your mobile-friendly website

Non-mobile-optimized try to cram a traditional website into small limits of a mobile device, making the content difficult if not impossible to read and much harder to navigate. On the contrary, mobile-friendly sites adapt to the screen resolution of the device. The text is large enough to read, images adjust to the screen frame size, and navigation buttons are accommodating to a touch.

Redesign of a website – Full

The first approach will always be to make a new remake of the website.

Older websites that did not have major changes for 5+ years, full redesign works best for such websites. Coding and Web Designs standards underwent some major changes over the last 5 years and it’s often more efficient to start work from scratch rather than to try an older version of existing code and design. Across both traditional and mobile screens, the new website will benefit from the modern look and accessibility.

Conversion of an existing website into responsive coding

The second approach would be to convert an existing website to responsive coding.

If there is a clear separation between HTML and CSS code the original website was built according to W3C standards. To support responsive design, the website could be converted. Screen elements automatically adjust to the resolution of the device and thus provide an optimal viewing experience in a responsive site. Content-rich websites that do not require excessive user interaction.

Building a Standalone Mobile Website

The third approach would be to leave your traditional website as-is and make a stand-alone mobile website.

Mobile websites can share the same data and CMS (Content Management System) as a desktop website, so both websites can be managed through a single place. The standalone mobile website gives the owner complete unconstrained freedom over the layout of the elements and functionality, so the mobile website may look and feel quite different from its desktop counterpart. For an e-commerce website, this approach works best where the user interaction is very different between stationary and mobile devices.

Converting WordPress website to mobile

Getting a responsive website is quite easy if you’re using WordPress as your content management system. You will need to install a responsive theme, whether it be free or premium. All content immediately becomes mobile-friendly.

We at Ouriken consolidate, optimize and standardize technology/products to bring technology simplification, cost reduction and then to overcome technology obsolescence/skill issues. Ouriken application development & maintenance services help you maintain your business-critical mainframe applications & replace legacy applications. Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

Artificial Intelligence, Website Design and Development, Website Designing, Website Development Company

What is Web 1.0, 2.0, & 3.0?

Web 1.0

In the evolution of the World Wide Web, Web 1.0 refers to the first stage. With a huge majority of users who are content consumers, there were only a few content creators in Web 1.0. Personal web pages were normal, hosted on ISP-run web servers consisting mainly of static pages, or on web hosting services.

Advertisements on Web 1.0 were banned while surfing the internet. Web 1.0 enables to showcase of the piece of information on the websites which is known as Content Delivery Network (CDN) also can be used as personal websites. Cost formula is per page view and it has directories that enable users to retrieve a particular piece of information.

Design Essentials of web 1.0

Pages are static.
From the file-system of the server, the content is served.
Using Common Gateway Interface (CGI) or Server Side the page sare built.
To position and align the Elements, frames and tables are used on a page.

Web 2.0

User-generated content, usability, and interoperability for end-users are some of the highlights of Web 2.0 which is also known as a worldwide website and another name for it is a participative social web. It doesn’t refer to any modification to technical specification, but to recreate in a good way web pages are designed and used. When the changes have occurred the transitions are beneficial, but it doesn’t seem that way. Collaboration is allowed with each other by Web 2.0 in a social media dialogue as the creator of a user-generated cant in a virtual community. Web 1 is an enhanced version of 2.0. In web 2.0 development the browser technologies are used, and it includes ajax and JavaScript Frameworks.

Features of Web 2.0

It permits users to retrieve and classify the information collectively, and it also provides free sorting of information.
It provides dynamic content that is responsive to user input.
By means of evaluation and online commenting, information flows between site owners and site users.
APIs are developed to allow self-usage, such as by a software application.
Web access leads to an issue different from the traditional user base to a wider variety of users.

Use of Web 2.0

To share the perspectives, thoughts, opinions, and experiences the social web contains a number of online tools. Web 2.0 applications tend to have a conversation much more with the end-user. The end-user is also a participant of the 8 tools mentioned below:

Podcasting
Blogging
Tagging
Curating with RSS
Social Bookmarking
Social Networking
Social media
Web content voting

Web 3.0

The evolution and utilization of web interaction with the inclusion of alteration of the web into the database. After a long time of focus on the front-end, it enables the upgradation of the back-end of the web. To describe the evolutions of web usage and interaction among several paths web 3.0 is used. Instead of owning data, it is shared, where services show different views for the same data / same web. All the development process is done in Web 3.0, and all the Website Development Companies uses Web 3.0 for the website designing services.

Establishments of “the world’s information” is promised by the semantic web (3.0) in a responsible way than Google can ever attain with their existing engine schema. From the perspective of machine conception, this is particularly true as opposed to human understanding. It is necessary for the semantic web for the use of a declarative ontological language like OWL to produce domain-specific ontologies that machines can use to reason about information and use it make new conclusions, and not simply match keywords.

Features of Web 3.0

Semantic Web

There is an involvement of the semantic web in succeeding in the evolution of the Web. In order to create, share and connect through search and analysis based on the capability to comprehend the meaning of words, instead of keywords or numbers, al this is used in the development of and improvement of the semantic web.

Artificial Intelligence

Mixing this capability with natural language processing, computers can distinguish information like humans in order to provide faster and more relevant results in web 3.0. to fulfill the requirements of the user it becomes more and more intelligent.

3D Graphics

In Web 3.0 the three-dimensional design is being used widely in websites and services. Computer games, museum guides, eCommerce, geospatial contexts, etc. are some of the examples that use 3D graphics.

Connectivity

Thanks to semantic metadata, the information is more connected to web 3.0. As a result, the UI evolves to another level of connectivity that leverages all the available information.

Ubiquity

The services can be used everywhere, content is accessible by multiple applications. Every device is connected to the web.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Our standard web designing services include many features that contain home, blog, images, faq, contact us and many more. It is the best website designing firm.

Website Design and Development, Website Designing

Maintaining a Website’s SEO After a Redesign

Planning to redesign your website but afraid of the SEO rankings? There need is some need to considering the maintenance of SEO rankings and your website’s DA before, after and during the redesign process. The aesthetics of the site is not the only thing you need to worry about when you think of redesigning your website, but we also need to take some time to look into the maintenance of SEO for your website and ways to improve it as well.

Many companies, since maintaining SEO for a website is a big deal nowadays, fail to understand the importance of attention to SEO while the redesigning of their website, but it affects them a big-time after in time. You could wipe out all your previous SEO efforts if maintenance of SEO is not done carefully. With major Web Design and Development activities, there are both technical and non-technical areas to consider for. Specific steps must be taken care of to ensure that you don’t demolish your SEO quality when transitioning from old site to new one.

Core Areas to Consider

There are three main areas to look upon in order to maintain the SEO rankings when redesigning your website:

What is acceptable with your current SEO efforts
During a redesign, what might be the possible common challenges
Changes that will come with a new website

You will be able to find out your weakness in SEO by focusing on these areas so you can improve it later.

Monitoring your SEO

If you have campaigns in place and currently monitoring your SEO rankings regarding those keywords then you have a good amount of data to analyze. In that case, one must be really aware of the keywords they rank for, the mapping for each keyword, the exact placement in rankings and the pages that deliver the highest organic traffic.

Common Challenges to Face with SEO in Redesigning Process

There are a lot of issues that may pop up when you work on a site redesign, focus on rebranding, improving User Experience, and updating of backend. There is a list where one could face challenges:

Removed Content
Changed Content
Movable content based on the new site’s navigation or site map
URLs might change
Changes in Page-level optimization
Addition of new content, sections, technology, new features
New Technical difficulties
Internal Link structure edits
Changes in Domain or Sub-Domain
Changes in Protocol

These are the areas which may impact SEO in a redesign. It may be very hard to identify exactly what needs to be addressed with so many possible changes. Out of the above-mentioned challenges, changes in a domain are one of the biggest challenges as compared to other challenges, but each and every challenge must be overcome and the more challenges you have the more difficult it will be to maintain your SEO rankings.

How to not lose your SEO rankings checklist and redesign at the same time

Before starting the redesigning process it’s very important to undertint the best practices to preserve your SEO rankings. Some of the parameters are as follows:

An SEO audit must be run on your current website

Understanding all the keywords you are attempting to rank for and with what the pages are associated with. You should be concerned about pages and specific on-page optimization beyond redirects, which go from the Dev. to the live line state.

Setting up 301 and 302 redirects

First and foremost, you must redirect the old URLs to new ones. You’ll need to have a spreadsheet of all needed redirects if you’re making changes to permalink structure. Crawl the old list of URLs to ensure that everything redirects as it should once you have the new site live.

A permanent redirect from one link to another is called a 301 redirect. This redirection is used for website visitors and search engines, a 301 redirect is better for SEO over a temporary one because it transfers the internal link as well, approximately 90-99% of the time. This redirection method is the preferred method for new sites.

And a temporary redirection is called 302 redirects, redirecting users and search engines to the desired page for a short period of time until it’s removed. In order to give your users a seamless experience, you should use it during the update of a web page. What they say is right, excess 302 redirects will affect your SEO, so be careful when using it.

Multiple Tests

Assuming the live site will perform the same as a dev. site is kind of stupidity. A lot of time and resources are probably invested in testing, but in the real world, things can change. Usage of technical tools for site audits like Moz, Ahrefs, or DeepCrawl, these tools provide insights on technical issues. Also, running your domain through the mobile-friendly testing tool and the loading speed of the new website must be checked too. Last but not least, schema markup on the new website should be done and must not be forgotten.

How to Avoid Mistakes

We’ve covered almost everything that you should do, but how can we avoid mistakes that can cost you your SEO rankings.

Don’t start over on the content: If the content on your website is ranking, then you must not abandon it. If you do it will affect the rankings.
Redirects are your friends: when a 404 Page Not Found error is displayed to the user, which means the pages have dropped off Google’s index.
Internal linking is the key: Always remember to push this to the new website.
Outbound links must be added on need.
You can use Ahrefs to find these pages that have high rankings and multiple backlinks, try to preserve or transfer them.

Conclusion

As the brand evolves, redesigning a website is a move that most companies should make. In order to maintain the SEO rankings, you must follow these best practices from a website redesign. Never start over on the content like your old website never existed, it will affect the rankings so bad. Feel free to add your tips, tricks, and suggestions in the comments below.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

Web Push Notifications, Website Designing, Website Development Company

Factors to Consider When Choosing a Web Development Company

Choices are very good as well sometimes confusing factors. Humans are gifted with quick decision-making capabilities, so the choices we get to choose from helps humans to decide completely depends upon the choices. Nowadays choices are ample, but the time to choose it very less. That’s is why we come up with some set of rules, regulations, and principles of our own to choose what is good for us. In the same way, choosing a Web Development Company for our business is a tedious task as well since there are almost 10,000+ companies to choose from Countrywide. Let’s look at one of the examples of what I’m trying to say.

In 1980, at the headquarters of Crest Toothpaste, there was a grand party. Due to a knowledge-intensive environment, the chief operating officer suggested coming up with new ideas and a new marketing strategy must be invented and implemented. And after brainstorming for a while they came to the conclusion of introducing new variations in the toothpaste and it will be good for the company, business-wise. Within the organization, this idea was well received. Without wasting any time, they came up with 52 new variants of the toothpaste, which were given shelves in the major supermarkets.

But, when Crest was working on its 52 variants, unfortunately, another company named Colgate launched ‘Colgate Total’. It was just a single toothpaste claiming to clean the mouth totally.

Now, what happened was whenever a customer visited the store he had choices. Either they can choose one Colgate toothpaste or they have to choose one from 52 variants of Crest toothpaste. According to me, the customer will choose Colgate over Crest. So after offering so many choices, humans get confused with its natural tendency because they want the best for them.

So, if you are planning to start a business or already have one, an obvious first mandatory factor is to have a website for the business. In order to achieve it, you can either use your internal resources for building a website or finding companies to build a website for you. And there are so many companies to choose from that is become almost impossible to choose the right one for you.

Let’s see some tips which you must consider before handling your website development job to a new agency.

Check Internal Resources

In this process, we take a look at our available resources in the firm, and according to it, we can set a budget for ourselves. The development of an e-commerce website requires serious skills. UI/UX design sense, what type of content needs to go on the website, testing, development, and quality control. After all this, we must decide on what e-commerce software platform to use. Later comes the digital marketing part containing SEO and so on.

If you and your team have an above-mentioned list of skills then it will play a vital role in getting your website launched quickly and will reduce the cost of the company. But let’s be real, no one has that kind of expertise laying on their hand ready to work, and most of the small businesses and even big champs didn’t have that type of skill set readily available and they didn’t have time as well. Here comes the Website Development Company into the picture, getting a website developer on board becomes imperative for a successful website launch. Let’s see the factors that one must consider before hiring a website development company for your e-commerce store.

Portfolio Enquiry

One does not think twice while asking for extras at a restaurant, so we must not hesitate t ask the portfolio of the company. A website is a medium where people will visit and make a purchase and you will make money out of it, so make sure you design your website is very well optimized and built according to your needs. Do not leave everything on the hands of the developer, they don’t know your requirements in and out unless you tell them to do so.

Ask them for their finished as well as ongoing e-commerce website projects, in that way you’ll come to know about their work as well as you can get ideas for your website, regarding UI/UX as well as components that will solve your problem. A simple background check of the agency is an optional thing to do, but it is possible just to be sure.

Handling Deadlines

This factor can be judged easily in the first few meetings with the client. The amount of time a vendor invests in each project can be checked by their portfolio. Enquire about the contingency plans and challenged the Website Development Company faced to build an e-commerce website for their previous customers. The company will be able to provide a clear-cut plan if they are experienced.

Response Time of Agency

In the first meeting, it is impossible to know how efficient the developer is, but in 2-3 presales meetings you can be sure about the levels of commitment and speed of delivery is the vendor going to show after you’ve hired him. Get ready for not only missed deadlines but also unfulfilled commitments if the representative of the agency is not addressing your request for more information quickly and they provide unjustifiable reasons for the delay.

Do Your Own Research

Because of the advancements of the telecom sector, the digital world has become one big family they are always in touch with each other. For the search of perfect developer what you can do is ask our friends or friends of friends if they can refer anyone they can know. It’s the best way to find potential vendors as it can save time. Reddit and Quora are filled with good developers, you just have to search properly. A lot of good Web Development Companies and their customers are using these platforms to search and talk to each other. Pay attention to the reviews which people are writing about the company, if they are good then the company is actually good if they are bad they have a talk with the company about what went wrong and let them clarify the things and let them fix the situation to provide you better service.

Opt for All-In-One Package

Most of the companies usually have all in one package, to release some pain from the budget. It is a very wise decision of hiring an agency that has a team that makes sure that the website not only attracts scores of the customer very well but also website functioning perfectly. When you get all the information in one place, it becomes easier for you to stay updated with the progress that agency is doing, for creating something new and extraordinary a diverse team I required to brainstorm properly with your involvement as well. Always remember, more heads means more innovation.

Conclusion

Starting a business is a very daunting task, which makes it way harder is to maintain the workflow run business smoothly and generates leads. That’s why a working website is a very crucial thing to have. If not taken seriously, the dream of success and money you want to generate will never come true. Try to provide the best experience otherwise, the customer will bag the product in the cart but not from your website. Keep these tips in mind and concentrate on getting the best website designing services.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

Digital Solutions, Web Beacon, Website Designing

What is Web Beacon (Bug)?

A Web Beacon is also known as Web Bug, pixel tag, invisible GIF, Clear GIF. In order to know what the user has accessed in emails or web pages, web bug is used. Mostly used for web analytics, a Web Beacon is mostly invisible. A Web Beacon arrives in the form of an image and can be detected by the user, only if the back end source code is checked. Web Beacon can work easily because it is a small graphical image with very little size and low bandwidth and weak network connection is not a problem to it.

Web Beacon is still a controversial topic and is still debatable whether to use it or not since it comes with its own advantages and disadvantages. Some take it to be a good thing because of its ability of high-level real-time analytics for business. On the other hand, some people consider it as a tool for data theft and are causing disruption. Some find it extremely concerning.

While in many cases, Web Beacons also constitutes an image which has a pixel size dimension of 1×1. But, Web Beacon has so many positive aspects and it could be used in the tracking of the following statistics:

The exact time for the web bug was used or accessed or viewed.
Type of Web Browser of a user who has fetched the web bug.
The physical Internet Protocol address of the system that accessed the web bug.
User Preferences are stored in the Web Beacon to use it later for remarketing Ads.
Advertisers have the ability to build up browsing profiles for customers to display a healthy amount of relevant ads.

For validating email addresses a Web Beacon can be used by spammers. The sender can validate if the user has accessed the email, therefore, the sender can validate the authenticity of an email address.

Working of Web Beacon

Images within the web page also get rendered when the browser tries to render a web page. A request by the browser is made to the server to download the images within the web page, with this request server keep a log of some information such as IP address, timestamp, and other few details. The process of tracking how many times you have accessed the web page could be done with the help of Web Beacon with the location information and few additional user specifics. Reference to an existing can also be made by this request which was sent to the server by the browser. By the means of this request, the webmaster understands the user preferences and builds a profile based on user preferences. It’s placed on the website by website design and development company in the backend, making it completely invisible. Web Beacon can not only be used over emails, but it can also be work over websites. Tracking and monitoring emails and their click rates is a common practice. Open Tracking, a Method that is used to insert images right in the emails. So whenever the email server tries to download an image in the mail, an alert is directly sent to the web server. In email marketing, it is an important part of analytics since they know if their email was opened or clicked.

Web Beacon can also be a part of embedded links, most probably in the form of a reference ID within the URL. By clicking on the embedded link, one can identify if the email was opened and when it was opened. In 2007, Facebook implemented its own beacon which was also referred to as “Facebook beacons” existed. Facebook Beacon collected data from users profile from beacons partners of what that user accessed and other information. But without taking any prior consent, Facebook displayed this data on users profile’s which a breach of privacy and security, which was without really letting the users turn on or off this feature, which was a huge security issue. That was past, Facebook learned its lesson owing to privacy concerns they revoked the Facebook Beacons and had to suspend it from the website.

Difference between Cookie and a Web Beacon

Most of the times both the components are used for a similar purpose, which is to track information. The purpose is to provide a better user experience. Perhaps they sound similar, but the working is different. Many of the times Web Beacons are used in conjunction with cookies. Cookie could be identified as a session cookie or a persistent cookie. Cookies are targeted to improve returning customer’s user experience by enabling faster interactions. Cookies have an upper hand that they can be accepted or declined. By default, cookies are turned on, but most browsers give users to choose the cookie preference.

On the other hand, Web Beacons are a part of images and are not visible to users in any way unless the user checks the source code. Web Beacons do not provide user preference to accept or decline them. But there’s a way to block the Web Beacons by just going into the browser’s privacy section. But this has to be done manually on all the browsers the user is using. By doing this few of the other websites or user interface may not work properly based on the configuration of the website.

Advantages of Web Beacon

It has some advantages that are the reason many websites and email marketing campaigns focus on this.

Based on interest, Web Beacons allows advertisers to display ads to users very effectively.
Easy to implement and extremely cheap.
It enhances user experience with the help of selected personalization
Data Insights are provided, which is data gold mines.
It increases the Retention of customers and user engagement.

Disadvantages of Web Beacon

Basically, there are no disadvantages for Web Beacon, but there are some concerns which annoyed some users, they are listed as follows:

Coding Expertise is required.
Since it is technology dependent, and hence implementation can vary based on technology.
To avoid any privacy-related issues it should be implemented carefully.

Related Post: Push Notification – Modern Advertising Channel!

Conclusion

Web Beacon can provide great insights making it a powerful tool. If implemented properly can provide great data insights. Without the requirement of any expensive analytics tools, Web Beacon is the most affordable option.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.