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Artificial Intelligence, Digital Solutions, Voice Search Optimization, Website Development Company

Guide To Voice Search Optimization

Until 2011, voice search or voice assistant or even voice search optimization had never been used by people. Once Siri was introduced, it was considered by people as a tool for making them laugh and handling their to-do list.

Not many people predicted that looking for voice would be a big future phenomenon. Not many people predicted that searching for voice would become a major future trend. Yet voice search has grown just like everything else. And it is said that 50% of the searches will be through voice search by 2020.

Google research showed that people are using voice search because of the following advantages:

Users can easily multi-task with voice searches when searching for things.
It gives convenience to people in their daily tasks.
Searching for voice helps people search more easily than any other app.
Users can get the answers and knowledge they are searching for instantly.

Users already use voice assistants to get their routine right, such as setting the alarm, calling their family, making an appointment, feeding their pets, etc. this also presents a huge marketing opportunity for advertisers and owners of small businesses. Since digital problems need digital solutions, small businesses often need help from the professionals, that’s where we come in.

Optimized for searching semantically? Only think about yourself, Lucky!

If you have heard of changes in Google Hummingbird, I’m assuming you’re aware of semantic search. If not, this is going to be the case. Google found that more keyword searches should be introduced than basic queries. They needed talent. It gives rise to comprehension. Rat than simply questions, keyword fragments, Google started to examine the context behind each query. In doing so, Google was able to predict people’s intent to look for online items. This prompted advertisers to turn to the optimization of voice search.

Forget the long list of pointless keywords for your quest that you need to customize. Avoid seeing search queries as words and change your mindset to mindset optimizing voice search.

The optimization of voice search mindset

In ancient times, by imitating others, the cave people used to live. Our ancestors have worked hard and grown like crazy, which is how generation after generation we will live. Whether you’re an entrepreneur or employed in a tedious job, you are going to die of you don’t change. The same applies to your article. You need to get your hands dirty with voice search optimization if you want to deal with the formidable rivals out there.

With that mindset, we need to focus all our efforts on optimizing voice search. Rather than leave things as they are. It’s time to begin delivering content that responds to the customer’s needs. To do this, you first need to get rid of the over-optimized text lingering on your main page that is not going to serve any big purpose now. As the saying goes, the right SEO is a win for all.

Transform keywords into requests

Understand that it is quite different for people to type and speak. For example, if someday decides to buy a new tv, they’re going to type “buy television” while they’re going to go like this if they say the same thing. “What’s the best tv?”

Are you able to see the difference between the two in Semantic Search? Luckily online tools will help you do this. Response to the public is one such device. A fascinating method takes as an input one root keyword and provides a list of commonly asked keyword questions.

The “People Even Ask” functionality in Google works similarly. Only type in any question, and you’ll get what you’re looking for online.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Our digital solution services not only help the client create integrated digital ecosystems but also to strengthen brands, increase ROI, new business value.

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Application Development, Website Design and Development, Website Designing, Website Development Company, website optimization

Why and How to Optimize your Website for Mobile Devices?

In these modern times of technology, it is very important for websites to be accessible across a variety of devices. Mobile traffic has been seen a significant, steady, and rapid increase in the coming years and it finally overtook the traditional desktop and laptop computer users in 2015. And changing the algorithm of Google favors mobile-friendly sites. A change in the Google search engine in April 2015, giving priority to those websites that display well on smartphones and other mobile devices, nicknamed, Mobilegeddon has penalized those websites who were not providing an adequate experience for mobile users forcing their website owners to invest more in the mobile upgrades giving a helping hand to app development.

We found a significant drop in traffic for non-mobile-optimized websites while monitoring the websites of some users and customers, while mobile-enabled websites saw a slight increase in incoming traffic which we attributed to a higher search engine ranking.

Create your mobile-friendly website

Non-mobile-optimized try to cram a traditional website into small limits of a mobile device, making the content difficult if not impossible to read and much harder to navigate. On the contrary, mobile-friendly sites adapt to the screen resolution of the device. The text is large enough to read, images adjust to the screen frame size, and navigation buttons are accommodating to a touch.

Redesign of a website – Full

The first approach will always be to make a new remake of the website.

Older websites that did not have major changes for 5+ years, full redesign works best for such websites. Coding and Web Designs standards underwent some major changes over the last 5 years and it’s often more efficient to start work from scratch rather than to try an older version of existing code and design. Across both traditional and mobile screens, the new website will benefit from the modern look and accessibility.

Conversion of an existing website into responsive coding

The second approach would be to convert an existing website to responsive coding.

If there is a clear separation between HTML and CSS code the original website was built according to W3C standards. To support responsive design, the website could be converted. Screen elements automatically adjust to the resolution of the device and thus provide an optimal viewing experience in a responsive site. Content-rich websites that do not require excessive user interaction.

Building a Standalone Mobile Website

The third approach would be to leave your traditional website as-is and make a stand-alone mobile website.

Mobile websites can share the same data and CMS (Content Management System) as a desktop website, so both websites can be managed through a single place. The standalone mobile website gives the owner complete unconstrained freedom over the layout of the elements and functionality, so the mobile website may look and feel quite different from its desktop counterpart. For an e-commerce website, this approach works best where the user interaction is very different between stationary and mobile devices.

Converting WordPress website to mobile

Getting a responsive website is quite easy if you’re using WordPress as your content management system. You will need to install a responsive theme, whether it be free or premium. All content immediately becomes mobile-friendly.

We at Ouriken consolidate, optimize and standardize technology/products to bring technology simplification, cost reduction and then to overcome technology obsolescence/skill issues. Ouriken application development & maintenance services help you maintain your business-critical mainframe applications & replace legacy applications. Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Artificial Intelligence, Website Design and Development, Website Designing, Website Development Company

What is Web 1.0, 2.0, & 3.0?

Web 1.0

In the evolution of the World Wide Web, Web 1.0 refers to the first stage. With a huge majority of users who are content consumers, there were only a few content creators in Web 1.0. Personal web pages were normal, hosted on ISP-run web servers consisting mainly of static pages, or on web hosting services.

Advertisements on Web 1.0 were banned while surfing the internet. Web 1.0 enables to showcase of the piece of information on the websites which is known as Content Delivery Network (CDN) also can be used as personal websites. Cost formula is per page view and it has directories that enable users to retrieve a particular piece of information.

Design Essentials of web 1.0

Pages are static.
From the file-system of the server, the content is served.
Using Common Gateway Interface (CGI) or Server Side the page sare built.
To position and align the Elements, frames and tables are used on a page.

Web 2.0

User-generated content, usability, and interoperability for end-users are some of the highlights of Web 2.0 which is also known as a worldwide website and another name for it is a participative social web. It doesn’t refer to any modification to technical specification, but to recreate in a good way web pages are designed and used. When the changes have occurred the transitions are beneficial, but it doesn’t seem that way. Collaboration is allowed with each other by Web 2.0 in a social media dialogue as the creator of a user-generated cant in a virtual community. Web 1 is an enhanced version of 2.0. In web 2.0 development the browser technologies are used, and it includes ajax and JavaScript Frameworks.

Features of Web 2.0

It permits users to retrieve and classify the information collectively, and it also provides free sorting of information.
It provides dynamic content that is responsive to user input.
By means of evaluation and online commenting, information flows between site owners and site users.
APIs are developed to allow self-usage, such as by a software application.
Web access leads to an issue different from the traditional user base to a wider variety of users.

Use of Web 2.0

To share the perspectives, thoughts, opinions, and experiences the social web contains a number of online tools. Web 2.0 applications tend to have a conversation much more with the end-user. The end-user is also a participant of the 8 tools mentioned below:

Podcasting
Blogging
Tagging
Curating with RSS
Social Bookmarking
Social Networking
Social media
Web content voting

Web 3.0

The evolution and utilization of web interaction with the inclusion of alteration of the web into the database. After a long time of focus on the front-end, it enables the upgradation of the back-end of the web. To describe the evolutions of web usage and interaction among several paths web 3.0 is used. Instead of owning data, it is shared, where services show different views for the same data / same web. All the development process is done in Web 3.0, and all the Website Development Companies uses Web 3.0 for the website designing services.

Establishments of “the world’s information” is promised by the semantic web (3.0) in a responsible way than Google can ever attain with their existing engine schema. From the perspective of machine conception, this is particularly true as opposed to human understanding. It is necessary for the semantic web for the use of a declarative ontological language like OWL to produce domain-specific ontologies that machines can use to reason about information and use it make new conclusions, and not simply match keywords.

Features of Web 3.0

Semantic Web

There is an involvement of the semantic web in succeeding in the evolution of the Web. In order to create, share and connect through search and analysis based on the capability to comprehend the meaning of words, instead of keywords or numbers, al this is used in the development of and improvement of the semantic web.

Artificial Intelligence

Mixing this capability with natural language processing, computers can distinguish information like humans in order to provide faster and more relevant results in web 3.0. to fulfill the requirements of the user it becomes more and more intelligent.

3D Graphics

In Web 3.0 the three-dimensional design is being used widely in websites and services. Computer games, museum guides, eCommerce, geospatial contexts, etc. are some of the examples that use 3D graphics.

Connectivity

Thanks to semantic metadata, the information is more connected to web 3.0. As a result, the UI evolves to another level of connectivity that leverages all the available information.

Ubiquity

The services can be used everywhere, content is accessible by multiple applications. Every device is connected to the web.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations. Our standard web designing services include many features that contain home, blog, images, faq, contact us and many more. It is the best website designing firm.

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Digital Solutions, Website Designing, Website Development Company

Common Problems in Web Designing and how to Avoid it

While developing a website you can face a lot of problems which can ruin your whole development process, the precious time you had invested in developing the project and the resources as well. In this blog, I will be sharing a few common issues, time-suckers, and other things that arise that can deviate a project.

Each Website project is different, but according to my experience, there are a lot of common problems that arise in the phase of website designing. And we do our best to acting in advance to deal with the expected change guide course of designing very clear of any issues so we can save our client’s time as well as budget in Website Designing services.

Here is a compilation of 4 common problems/issues we have observed in web design projects over the years and how to avoid them effectively. In order to keep your website production smooth and at a budget.

Wrong people in Charge

Many clients think that we are vendors they pay us to do the designing the websites, so all the responsibility is our own.

It’s very important to know that it’s a collaborative effect whenever we are beginning a web design project. To help you achieve your goals, we take our knowledge of the web, best practices and your option to create a website. To get there we need to have a point-of-contact that will be engaged, communicative, well-organized, and understand the large goals of the project.

We have run into issues where this does not go as expected, so once there was this client running the project without seeking approvals or feedback from anyone else on the team. Without the knowledge to us, we received approvals on things and then we got to the final stage. But when the CEO saw what we made, she hated it and we had to start over.

Assigning a wrong person in charge can be very destructive for the project’s budget and timeline – according to what we have seen. We should manage our time in terms of communication because the person in charge was not doing what they’re supposed to do, the less time we need to create a beautiful website.

Ignoring the budget

The trickiest subject to deal with when it comes to a project is its budget. We arrange our projects based on the number of hours we think it will take. Based on historical data from previous websites, we come up with our estimates. We estimate our deadlines accordingly.

We give updates on where we are with a budget, as we move throughout our web design project. Just address the concern and try to be mindful of the hours if you find out that the design phase is already wasting the development time.

Some clients have requested that we keep updating the design and hope that we will have enough for the rest upon knowing this information. It does become an issue sometimes and clients end up getting very close to their budget or exceeding it.

You should hear those concerns and make any important adjustments to preserve the budget for the remainder of the project if your web designer is bringing up a budget in the design phase of the project.

Radio Silence on Feedback

There are many website projects which are based on approvals. We typically start with a sitemap/wireframe whenever we begin with a new project. And once that is approved, we go ahead with the design.

It’s important to really review the drafts you are given and make sure its what you want, it’s typically a red flag that they didn’t really review it and will probably change down the road if clients are too swift to approve a design. Make sure your review is thoughtful and specific.

Assumption of the Template is a Right Method

We will sometimes recommend using a template to keep the budget low. Website templates help us put out a product quickly. But many clients opt for the template for the wrong reasons and don’t consider the long term consequences.

It doesn’t work in the long run, while the templates help us keep the budget less. A template has its own limitations. It could be further edited beyond its capabilities which will force the designer to use the custom website design, which will make the cost to custom website design so there is no use of using the cheap template for the use.

Conclusion

It doesn’t mean that every website project is doomed from the beginning, but if you are aware of the common problems, you can work with your company to avoid it effectively. We work hard to make our clients happy and to make a successful product that produces amazing results. And by collaborating to work on issues.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Website Design and Development, Website Designing

Maintaining a Website’s SEO After a Redesign

Planning to redesign your website but afraid of the SEO rankings? There need is some need to considering the maintenance of SEO rankings and your website’s DA before, after and during the redesign process. The aesthetics of the site is not the only thing you need to worry about when you think of redesigning your website, but we also need to take some time to look into the maintenance of SEO for your website and ways to improve it as well.

Many companies, since maintaining SEO for a website is a big deal nowadays, fail to understand the importance of attention to SEO while the redesigning of their website, but it affects them a big-time after in time. You could wipe out all your previous SEO efforts if maintenance of SEO is not done carefully. With major Web Design and Development activities, there are both technical and non-technical areas to consider for. Specific steps must be taken care of to ensure that you don’t demolish your SEO quality when transitioning from old site to new one.

Core Areas to Consider

There are three main areas to look upon in order to maintain the SEO rankings when redesigning your website:

What is acceptable with your current SEO efforts
During a redesign, what might be the possible common challenges
Changes that will come with a new website

You will be able to find out your weakness in SEO by focusing on these areas so you can improve it later.

Monitoring your SEO

If you have campaigns in place and currently monitoring your SEO rankings regarding those keywords then you have a good amount of data to analyze. In that case, one must be really aware of the keywords they rank for, the mapping for each keyword, the exact placement in rankings and the pages that deliver the highest organic traffic.

Common Challenges to Face with SEO in Redesigning Process

There are a lot of issues that may pop up when you work on a site redesign, focus on rebranding, improving User Experience, and updating of backend. There is a list where one could face challenges:

Removed Content
Changed Content
Movable content based on the new site’s navigation or site map
URLs might change
Changes in Page-level optimization
Addition of new content, sections, technology, new features
New Technical difficulties
Internal Link structure edits
Changes in Domain or Sub-Domain
Changes in Protocol

These are the areas which may impact SEO in a redesign. It may be very hard to identify exactly what needs to be addressed with so many possible changes. Out of the above-mentioned challenges, changes in a domain are one of the biggest challenges as compared to other challenges, but each and every challenge must be overcome and the more challenges you have the more difficult it will be to maintain your SEO rankings.

How to not lose your SEO rankings checklist and redesign at the same time

Before starting the redesigning process it’s very important to undertint the best practices to preserve your SEO rankings. Some of the parameters are as follows:

An SEO audit must be run on your current website

Understanding all the keywords you are attempting to rank for and with what the pages are associated with. You should be concerned about pages and specific on-page optimization beyond redirects, which go from the Dev. to the live line state.

Setting up 301 and 302 redirects

First and foremost, you must redirect the old URLs to new ones. You’ll need to have a spreadsheet of all needed redirects if you’re making changes to permalink structure. Crawl the old list of URLs to ensure that everything redirects as it should once you have the new site live.

A permanent redirect from one link to another is called a 301 redirect. This redirection is used for website visitors and search engines, a 301 redirect is better for SEO over a temporary one because it transfers the internal link as well, approximately 90-99% of the time. This redirection method is the preferred method for new sites.

And a temporary redirection is called 302 redirects, redirecting users and search engines to the desired page for a short period of time until it’s removed. In order to give your users a seamless experience, you should use it during the update of a web page. What they say is right, excess 302 redirects will affect your SEO, so be careful when using it.

Multiple Tests

Assuming the live site will perform the same as a dev. site is kind of stupidity. A lot of time and resources are probably invested in testing, but in the real world, things can change. Usage of technical tools for site audits like Moz, Ahrefs, or DeepCrawl, these tools provide insights on technical issues. Also, running your domain through the mobile-friendly testing tool and the loading speed of the new website must be checked too. Last but not least, schema markup on the new website should be done and must not be forgotten.

How to Avoid Mistakes

We’ve covered almost everything that you should do, but how can we avoid mistakes that can cost you your SEO rankings.

Don’t start over on the content: If the content on your website is ranking, then you must not abandon it. If you do it will affect the rankings.
Redirects are your friends: when a 404 Page Not Found error is displayed to the user, which means the pages have dropped off Google’s index.
Internal linking is the key: Always remember to push this to the new website.
Outbound links must be added on need.
You can use Ahrefs to find these pages that have high rankings and multiple backlinks, try to preserve or transfer them.

Conclusion

As the brand evolves, redesigning a website is a move that most companies should make. In order to maintain the SEO rankings, you must follow these best practices from a website redesign. Never start over on the content like your old website never existed, it will affect the rankings so bad. Feel free to add your tips, tricks, and suggestions in the comments below.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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Web Push Notifications, Website Designing, Website Development Company

Factors to Consider When Choosing a Web Development Company

Choices are very good as well sometimes confusing factors. Humans are gifted with quick decision-making capabilities, so the choices we get to choose from helps humans to decide completely depends upon the choices. Nowadays choices are ample, but the time to choose it very less. That’s is why we come up with some set of rules, regulations, and principles of our own to choose what is good for us. In the same way, choosing a Web Development Company for our business is a tedious task as well since there are almost 10,000+ companies to choose from Countrywide. Let’s look at one of the examples of what I’m trying to say.

In 1980, at the headquarters of Crest Toothpaste, there was a grand party. Due to a knowledge-intensive environment, the chief operating officer suggested coming up with new ideas and a new marketing strategy must be invented and implemented. And after brainstorming for a while they came to the conclusion of introducing new variations in the toothpaste and it will be good for the company, business-wise. Within the organization, this idea was well received. Without wasting any time, they came up with 52 new variants of the toothpaste, which were given shelves in the major supermarkets.

But, when Crest was working on its 52 variants, unfortunately, another company named Colgate launched ‘Colgate Total’. It was just a single toothpaste claiming to clean the mouth totally.

Now, what happened was whenever a customer visited the store he had choices. Either they can choose one Colgate toothpaste or they have to choose one from 52 variants of Crest toothpaste. According to me, the customer will choose Colgate over Crest. So after offering so many choices, humans get confused with its natural tendency because they want the best for them.

So, if you are planning to start a business or already have one, an obvious first mandatory factor is to have a website for the business. In order to achieve it, you can either use your internal resources for building a website or finding companies to build a website for you. And there are so many companies to choose from that is become almost impossible to choose the right one for you.

Let’s see some tips which you must consider before handling your website development job to a new agency.

Check Internal Resources

In this process, we take a look at our available resources in the firm, and according to it, we can set a budget for ourselves. The development of an e-commerce website requires serious skills. UI/UX design sense, what type of content needs to go on the website, testing, development, and quality control. After all this, we must decide on what e-commerce software platform to use. Later comes the digital marketing part containing SEO and so on.

If you and your team have an above-mentioned list of skills then it will play a vital role in getting your website launched quickly and will reduce the cost of the company. But let’s be real, no one has that kind of expertise laying on their hand ready to work, and most of the small businesses and even big champs didn’t have that type of skill set readily available and they didn’t have time as well. Here comes the Website Development Company into the picture, getting a website developer on board becomes imperative for a successful website launch. Let’s see the factors that one must consider before hiring a website development company for your e-commerce store.

Portfolio Enquiry

One does not think twice while asking for extras at a restaurant, so we must not hesitate t ask the portfolio of the company. A website is a medium where people will visit and make a purchase and you will make money out of it, so make sure you design your website is very well optimized and built according to your needs. Do not leave everything on the hands of the developer, they don’t know your requirements in and out unless you tell them to do so.

Ask them for their finished as well as ongoing e-commerce website projects, in that way you’ll come to know about their work as well as you can get ideas for your website, regarding UI/UX as well as components that will solve your problem. A simple background check of the agency is an optional thing to do, but it is possible just to be sure.

Handling Deadlines

This factor can be judged easily in the first few meetings with the client. The amount of time a vendor invests in each project can be checked by their portfolio. Enquire about the contingency plans and challenged the Website Development Company faced to build an e-commerce website for their previous customers. The company will be able to provide a clear-cut plan if they are experienced.

Response Time of Agency

In the first meeting, it is impossible to know how efficient the developer is, but in 2-3 presales meetings you can be sure about the levels of commitment and speed of delivery is the vendor going to show after you’ve hired him. Get ready for not only missed deadlines but also unfulfilled commitments if the representative of the agency is not addressing your request for more information quickly and they provide unjustifiable reasons for the delay.

Do Your Own Research

Because of the advancements of the telecom sector, the digital world has become one big family they are always in touch with each other. For the search of perfect developer what you can do is ask our friends or friends of friends if they can refer anyone they can know. It’s the best way to find potential vendors as it can save time. Reddit and Quora are filled with good developers, you just have to search properly. A lot of good Web Development Companies and their customers are using these platforms to search and talk to each other. Pay attention to the reviews which people are writing about the company, if they are good then the company is actually good if they are bad they have a talk with the company about what went wrong and let them clarify the things and let them fix the situation to provide you better service.

Opt for All-In-One Package

Most of the companies usually have all in one package, to release some pain from the budget. It is a very wise decision of hiring an agency that has a team that makes sure that the website not only attracts scores of the customer very well but also website functioning perfectly. When you get all the information in one place, it becomes easier for you to stay updated with the progress that agency is doing, for creating something new and extraordinary a diverse team I required to brainstorm properly with your involvement as well. Always remember, more heads means more innovation.

Conclusion

Starting a business is a very daunting task, which makes it way harder is to maintain the workflow run business smoothly and generates leads. That’s why a working website is a very crucial thing to have. If not taken seriously, the dream of success and money you want to generate will never come true. Try to provide the best experience otherwise, the customer will bag the product in the cart but not from your website. Keep these tips in mind and concentrate on getting the best website designing services.

Ouriken is a standalone web design and digital agency. We design and implements powerful solutions for small and medium businesses in technology, business, and operations.

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FAQs, Progressive web apps, Website Designing

How to create an FAQ page that generates more leads?

A FAQ or frequently asked questions are the set of questions which customers have in their minds when they see your website or they are confused about your product or services, let’s put it simply, no matter how good your content is, people will still have questions. If we take the words literally, frequently asked questions are questions your business receives from the customers and prospects. So you’ll ask how FAQs will help you to generate more leads?

The answer is simple, but first, let’s understand what a lead means. Someone who is interested in what your business is and what is it that you are selling to them. Lead generation, on the other hand, is a process where we find out who those people are who are interested in your product and we help them to find us. FAQs are the type of simple questions that customers have in their minds and once they find the FAQ page they will know what they want to know without actually going anywhere and sometimes customers get irritated if they don’t find FAQ page on the website.

Marketers have been using ways to communicate and answer the questions which they want to be answered like blogs, contact us page, and customer support. But the most effective way to answer all the questions is integrating a FAQ page on the website. So how do we create an FAQ page that compels the visitor’s interests? Some of the advantages of creating a FAQ page is we could actually save the visitor’s time and giving them all the answers in one place rather than they contact us for literally everything. It also increases our SEO, visitors will be able to trust us, and most important of all it helps to build internal links to our website.

So, how to create an FAQ page?

We have to create the questions in such a way that the visitor understands the product or services and also get the answers which he came looking for. Here is the example of the FAQ page template.

Start With Questions Which Really Matters

When we see other best FAQs for reference, we will find some really basic questions and you’ll think why this question is added in this list, but remember that list is a well thought and strategically implemented. There is a lot of brainstorming involved in creating an FAQ page; professional design agencies take their sweet time to identify the most common issues. The data which we can look into is some of the customers who left the page at checkout or some initial visitors who found some problems on the website or the product or any issue they are facing.

Knowing the intent of the customer is very important if they don’t get what they came for they will choose someone else who is offering the same product. Another way to find out questions is to ask your family or friends to visit your website and ask them if they have any issues while navigating. If you have customer support teams ask them to provide questions as well and some questions will come via email, so wait for like a month to know almost every issue and note down most appearing questions and include them in the FAQ page. When you get all the questions, it’s very important to organize those questions. Most asked questions are always placed on top and least asked questions are placed at the bottom since the top placed questions are asked very frequently so it must be answered quickly. After organizing the questions, answer those in detail and on point. Answer only what’s asked, there is no need to provide extra information about something, if that is the case, make that a separate question. Sometimes a question is required to send a link in terms of an answer, so we can do it too.

Create Conversational Answers

Logically organized FAQ pages are the best, try creating a long FAQ page so that it’s easier to create multiple topics on a single page. How do we solve the problem by cutting it into smaller problems, in the same way, we shall break down the questions into smaller categories so that the customer finds his answer. Avoid using jargon, try to explain everything in the simplest manner possible, there is a possibility that the customer ends up on the FAQ page already irritated and he finds a bunch of jargon which he won’t understand to make more irate further losing a sale.

Keep in mind you are providing answers to humans, so try to make the answers conversational and short, because less is more. And if your FAQ page is conversational and easy to understand, then the possibility of getting discovered on Google increases. The more ‘How To..?’ questions, the better and answer them in favor of your business like, ‘You should’ or ‘We offer’. For example,

Q: How do I know if there is a free trial for this product?

A: We offer a free trial of 30 days. For more information, visit the website (share link).

Point is, do not make the FAQ boring and tedious. Think about in a way that your FAQ page is the voice of your brand which is communicating with the visitors or customers, so make sure your tone of the language doesn’t seem dull or dry. By doing this you will make the visitor comfortable and also build trust in him of your brand. Place the FAQ page where the visitor or customer can find it easily. Write your answers in such a way that it should resonate with the potential customer.

Keep Your Answers Short

Following the above point might get you to write a brief answer sometime which most of the customers don’t want, they come to the FAQ page to search for quick resolution, so conversational yes, but lengthy answers, NO! Customers don’t have much time to call the business up for small problems and they do not like being put on hold. Even if you write a lengthy answer, customers will skim down to the important point of the answer, so favor them by already stating what they want to. Keep your paragraph of answers short, about 4-5 lines and try avoiding complex sentences.

There comes a time when you have to write a lengthy answer, you can use bullet points to make the customer understand his issue and how to solve it or another best strategy is to provide link of the help and support pages, it’s a good thing for your website as well because it creates internal backlinking. By doing all this, your FAQ page will look tidy and clutter-free. But in order to generate potential leads provide the link of the main product page or link your landing page in the answer. If you want Google to link your site to relevant Google searches, make a landing page for each page on the website also increasing internal linking. If you have any negative questions in the FAQ page which is okay, just frame the answer in a positive manner and straightforward answers are appreciated. We cannot ignore those questions because visitors will divert those questions to social media, and there is a possibility of them getting the wrong answers.

Try to make your negative questions your strength by stating some of the unique features of the product which may be no one are providing in the market or your quality of the product is better as compared to your competitors. By answering these risky questions in a positive manner will deepen the trust of potential customers in brand thinking. And there are also some questions that may not be answered via plain text or website link. In that case, we can use multimedia as our option, meaning we can also use pictures, GIFs, info-graphics, charts, and videos to convey the message.

Include a Call-To-Action

Even though it’s not that necessary, but adding a call to action button like ‘Buy Now’, ‘Get Started’, ‘Contact Us’ after taking their feedback on the bottom of the answer. Or you can add a call to action in between your answers. Always add your company information in the FAQ page; it becomes easier for the customers to contact us, thus building another trust factor in the FAQ page. One can use plugins in the website design and development phase to integrate CTA (Call to Action) in their FAQ page.

Here are some of the best FAQ plug-ins for WordPress websites

Heroic FAQs
HTML5 Responsive FAQ
Ultimate FAQ
Arconix FAQ
WP responsive FAQ with category
FAQPlus
Fancy FAQ
Accordion FAQ
WooCommerce Product FAQ manager

Investing efforts In Customers

Just like we have gone the extra mile to keep our product or services on the website well maintained. In the same way, we have to build our FAQ page putting the customer in mind and by thinking like a customer, we can overcome the challenges. Remember, the best FAQ page doesn’t let the visitors leave unless he takes any action. In my personal experience, I’ve noticed the FAQ page being kept on the bottom of the page, making the visitors or customers tough to search for it. And when it’s not found you cannot answer their questions which lead to loss of leads. Since the FAQ page can also rank up in the SERP (Search Engine Result Page) we need to use long-tail keywords in the questions or answers. Just follow these 5 tips in order to achieve the goals.

Conclusion

FAQs play a vital role for companies in nearly every industry, create the FAQ page with the mindset of the potential customer and try making maximum sales of your product or services. So be creative on your FAQ page, do not hesitate to experiment with the answer you provide and try to create more and more leads as possible.

Ouriken is a standalone web design and digital agency. We design and implement powerful solutions for small and medium businesses in technology, business, and operations.

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Website Designing

The Most Important Things To Consider While Redesigning Your Website

Believe it or not! Keeping the old website for a longer period will not earn you profit instead, it will downline your user-engagement graph and no potential leads will be generated. Also, it will affect the Google ranking.

Website redesigning is crucial for your business. Hence, you need to consider the new trends for redesigning and bid goodbye to the old and obsolete design. Amidst web redesigning, the UI improves, web performance improves, Google ranking improves resulting in more traction and strong online presence. But, these things only take place when a proper strategy is planned and executed keeping users’ perspective in the centre.

Below are the features you need to consider before redesigning your website;

Mobile-Friendly: If you’ve not combined this to the list, please do. It is the principal criteria for website redesigning. It is a myth that mobile-friendly means developing another website for mobile. It is surely making your business content and design accessible in precision with both web and mobile. In this mobile era, 90% of the users time is consumed on mobile internet. Examining the user behaviour, Google introduced mobile-first index algorithm back in September 2015 which means that now mobile is also one of the major factors to uplift the google ranking of your business website.

Easy Navigation: After mobile-friendliness, it is website navigation. Pretending that while travelling to any favourite destination, you have a travel guide that assists you the significant places and indicates the directions making your journey easy and fun-filled. Similarly, you also need to ensure easy website navigation helping users easy touring and glance at your services. To achieve this, your website needs a navigation menu either at the top or as the navigation slide. Navigation slide aka hamburger menu is less useful compared to the menu displayed at the top. Users simply spare 10 secs in your website and in that duration they like to glance over all the major elements which the slide cannot show. Users must click on that button to slide the menu and select where to go which is not the case in the top menu. The top menu utterly lists all the major headers with a drop-down symbol to make users’ experience smooth and fast.

Optimize load time and improve web performance: While you think of website redesigning you look forward to speed and performance. That is one point you need to have a complete focus on. From the users’ viewpoint, an improvement in the website speed from 8 to 2 seconds can boost your conversion rate by 74%.To optimize the loading time, you initially ponder upon image compression. Images are one of the main reasons influencing website loading time. There are several image compression tools available around the web which won’t let you compromise on the quality. The secondary is unnecessary coding. Yes, this is another reason. Countless times due to unnecessary coding or unstructured coding your website stops working but do you know that it also affects the loading time. For example; the images you have uploaded on the website is in KBs still, it takes time to load. Why? Writing a lengthy or irrelevant coding lines takes time to iterate the entire function and response time increases. Attempt not to include unnecessary coding lines to avoid blunders and improve web performance.

Keep It Simple: The times are gone when a business website was flooded with loads of content and design. But now it’s about simplicity, elegance and communication- how well your site can interact with users. Web designers assure that they pick sober colours that reflect the company’s domain. For instance; Blue is the colour for corporates, bank and medical. That’s why the websites of several corporates, banking sectors, and hospitals are designed using a shade of blue. Moving to the forms or precisely contact forms, It turns out to be a tedious job for users when filling forms become an endless task. Therefore, it is really important for you to know which information you need from the users and eliminate the irrelevant one. Building a form with fewer UI components will not only save users’ paramount time but will also give them a space to tap and type. In plain words, the Keep It Simple principle teaches us to make the design easy and simple for users to understand and use.

Use Call-To-Action (CTA): CTA plays a significant role in uplifting business performance. CTAs can be in whatever form, any size and any context. For example; A submit button designed in the contact us page notifies the company via email about the message a client has dropped in. The foremost purpose of using CTA is to analyze users’ behaviour. Hence, placing it on different web pages help professionals to know their users better.

Social Media Plugins: It is important for you to include social media plugins on the website. If it’s not on the website redesign, do add it. While touring the site, users also go over your social media channels directly from the website to learn about your activities and marketing campaigns. To add social media plugins on your website, you can either place it at the top or at the bottom. But rather at the bottom because the upper section is covered with the company’s logo, contact information, and menu headers and thus, users may avoid a look at it. Attempt adding all the social media plugins you are active in with a catchy one-liner to grab users’ attention.

Contact Information is a Must: It is surprising to know that there are business sites which do not display the company’s contact information. If you don’t add the contact number or email id how will a user be able to reach you? It is seen that 44% of the total visitors leave the website if the contact information is not found. If you hadn’t added in your previous site don’t forget to add it during redesigning. You can either place it at the head of the homepage or display it in large fonts in the website footer. The choice is yours!

Add a Landing Page: You understand it well what your business matters to you. Don’t you? Adding a landing page is the following best element for you to generate good leads. Landing page attracts users to land on your website and glance over the services you provide. Therefore, it should be crisp, short, visually appealing with content highlighting the unique selling points of your business.

Personalization: Yes, it time to adopt the new component on your website which is called Personalization. Personalization enhances the user-engagement rate 2X. But that does not mean you design a separate page for each individual to give a different experience. Personalization means how you interpret your website knowing your users’ interest which certainly does not includes a highly technical or expensive approach. You can personalize your website per language, by country or region selected.

The points mentioned above for website designing are thoroughly analyzed from both business and users’ perspective. To incorporate it or not on the list entirely depends upon how your website is performing and your business domain. Although yes, website redesigning is a must to keep your website up-to-date with the latest trends. Nevertheless, Ouriken makes your it easier by providing you with the best website designs and is the technology partner that best fits your needs.