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The Ultimate Guide to Web Push Notifications

Marketers always find different ways to interact with their audience. In order to let them know what is happening around them, but in modern times with most of the people having less and less time it becomes a very tough job to share information with the audience. So, the ‘notifications’ arrived and it actually worked boosting app engagement by 88% and 48% of people made a purchase on the basis of notifications they received. These are the values of mobile notifications, but the study shows that 42% of total time spent on the internet are desktop users, that’s a big number. Here the web push notifications come into the picture.

What are web push notifications?

It’s a short message displayed on the computer or mobile device while the browser is active. Now that we know that web push notifications have a lot of potential let’s dive deep.

Just like mobile app notifications, web push notifications are a very efficient and fast way to communicate with the users. Unlike emails, web push notifications do not require a form to be filled or neither you have to open any app to get those notifications, they are sent straight to your device and displayed in real-time. A web push notification is most of the times a rectangular window in shape and is displayed on the bottom right corner of the computer, whereas Apple devices get those notifications of the top right. It consists of text, images, buttons or links. It doesn’t matter what device you are on, be it mobile, desktop or tablet you will receive those notifications.

Related post: Push Notification-Modern Advertising Channel!

How do Web Push notifications work?

Just like mobile app notifications where it asks permission before showing you notifications, web push notifications work in the same way when you visit a website it shows an opt-in window to you asking do you need to see the notifications, you can either allow or block them, as shown in the image below.

web push notification
web push notification

When you click allow, ‘visitor’ becomes ‘subscriber’ so that the website can display notifications to the user. The notification itself is highly customizable with certain character limits and u URL has to be specified. When a user clicks on the notification it will redirect him to the URL specified in the notification. If you don’t want to annoy your users with unnecessary push notifications, we recommend few guidelines that help you find the right time for sending push notifications to your web users using

How to create a Web Push Notification?

Web Push Notification can be received by anyone who has visited your website and agreed to receive notifications from you. Without permission, the website does not show notifications to the user. Even if the browser window is closed the web push notification continues to exist and remains active.

Here are steps to create a Web Push Notification:

  1. Enter a name for notification.
  2. Enter the title up to 48 characters for notification.
  3. Enter the main content of the notification suggested up to 100 characters.
  4. Here comes and image, upload an image of suggested size 150×150 pixels.
  5. The important part is the URL, specify the exact URL which you want the user to get redirected to.
  6. Specify the date and time for the notification to be sent to the user, this is a very important factor because, if your users are from a different country they have to get those notifications at the specific time. And some notifications are designed to be shown only on day times or night time. Also consider, if your notifications are targeted to male or female users, and choose according to that.
  7. Set the lifespan of the notification or validity.

Related Post: What is the best time to send push notifications?

A Web Push Notification is Effective as well, there is an average CTR of 30%. The main purpose of the web push notifications is that it has to be fast and non-aggressive. Remember, users don’t have much time to read the non-useful messages in a notification, so write the content short and precise. Web Push Notification is simple it could be just scanned by the help of informative images instead of reading the text, that’s the reason why push notification works so well. Someone might be wondering if they can change the image with short animated GIFs. The answer is no, it couldn’t be done yet but there is a workaround for it.

Rich web push notification: When you upgrade a normal web push notification, you get a type of notification which is good looking and more effective. Why? Because, it contains an icon, title, and image. Setting up a rich push notification is easy, enter a title, upload a small icon and the image which will contain details about the offer or service and add a URL to which you want your users to get redirected to. The sample image is shown below.

Rich Web Push Notification

For creating a Web Push Notification which is unique and stands out, you must keep in mind that we are creating a notification so that people will click on it. In order to achieve that the content written in the notification must be genuine and valuable and users will only click on the notification if they’re getting something good in return.

Here are some tips to create good content to attract users

  1. To the Point: Avoid asking questions or statement which will confuse users and make them think twice. Rather just state that what is that notification about.
  2. Less is More: only 148 characters are allowed to be written in the content section, so make the most out it. Write catchy lines or adding a key value that the audience wants to see in a notification.
  3. Create Urgency: Many e-commerce websites already use this technique to increase their sales, when there is a limited time discount, users will feel to avoid loss and most likely will click on it.
  4. Social Proofing: People will most likely want to validate your content on your website before investing in anything, so before they do that, tell them upfront that already so many people have bought our product or services and there’s a participation of good amount of marketers as well.

When we actually send Push Notifications it goes in real-time but we can also schedule them, depending upon the content and the nature of the notification. Formal notifications sent in the morning will be most effective, semi-formal or humorous notifications are to be sent in the afternoon, avoid notifications during evening or night time.

Selecting the right frequency for the notifications is very important too, you don’t need to spam or you don’t want a user to lose interest as well, we must always choose an in-between. In order to know that we can always see the performance of the sent notifications and track them and can tweak our future notifications according to that.

The important metric which we should track is Click Through Rate [CTR] which defines how many people clicked on the sent notification as a percentage of users to whom the notifications were delivered. The second metric is conversion, we can do that by adding a UTM parameter to a link that we have provided in the notification. Google Analytics is the best tool to carry out this process of tracking metrics.


Web Push Notification is a great way to communicate with the contacts which already exists in your database and moreover, you can reach many anonymous contacts since we don’t require their email address for the notification to be delivered. We can increase sales performance by sending personalized offers linked to product pages. So that’s it! You know everything about the Web Push Notifications. If you any more information about the topic, please write a comment and lets share knowledge. gives a modern-day advertising platform where a company or website owner can use push notification to monetize their web traffic and the advertiser can send notifications to their targetted audience, wherein the users grant permission to receive such messages.

What is the best time to send push notifications?


A push notification is a marketing message that companies can send at any time, regardless of whether the user is currently browsing through the application or website, on mobile phones or laptops respectively. So that means it can be both- app-based and web version.

These days push notification has become the most popular and efficient tool for increasing sales and retention. They are basically used to engage and re-engage your existing users and also create new clientele and inspire them to use your application actively. While sending or triggering push notifications is is really very important to follow a few guidelines so that the purpose of sending such notifications is solved. Here when we talk about guidelines our main focus is when where and how. Because if the notifications are sent in a vague manner untimely that may annoy and irritate the user and chances are that he may opt-out. So it is very to research regarding the frequency and time before sending the notifications. Thankfully because of the emergence of technology, you can automatically segregate and set the time for your notification only once, without repeating the steps every time.

In order, not to annoy your users with unnecessary push notifications, we recommend few guidelines that help you find the right time for sending push notifications to your web users using

push notification service

Check the timezone of your users

Technology has bought the world very close. So it may happen that the timezone of your client and you are different. Business is spread across the globe so here time plays a very important role. The time at which your users get notifications from you is one significant aspect adding to the achievement of your campaign. You have to make sure that the scheduling of your push notifications is in inline with the timezone of all your target users. For example: Being a radio taxi cab like Uber, if you send a push notification on its mobile app giving discount coupon during peak commute hours will boost the bookings.

Plan the Days

While planning your push notification strategy, one thing you can not afford to miss is the day. If you have a restaurant and you have planned a promotion -meal for two’ on Friday. Sending a reminder notification to users on Saturday will not really be a good idea. There are particular days and time which has shown evidently high click rates for most of the brands. Make sure you are scheduling your notification around these days.

We have segregated each day of the week with its best time to send push notifications according to our research made and that has given high ROI to companies.

  • Tuesday: 4-5 pm, 5-6 pm
  • Wednesday: 10 am-12 noon, 3-6 pm
  • Thursday: 3-5 pm, 5-6 pm
  • Friday: 10-11am, 2-3 pm, 3-4 pm
  • Saturday: 4-5 pm

Check on Upcoming events

You may customize your message based on the time of year or any upcoming holidays to make the brand attractive.

Make sure that your notification calendar is always in sync with the events happening throughout the year. It’s done to avoid a situation where your notification may get ignored reason being that day falls on a busy festival day. Further, following a track of events will ease you develop and create festive offers for those events which have constantly gained considerable response rate.

For example, push notification for a restaurant review set to go out two days prior to Valentine’s Day could be like, “Happy Valentine’s Day! Have a lovely evening. Here’s a discount code for dining out with your loved ones.”

Related Post: Push Notification-Modern Advertising Channel!

The frequency of Sending Notifications

The frequency at which you send the notifications to your users depends on various factors like industry specific-News app, Gaming app or website, Travel portals, Fitness apps, E-commerce or your Notification purpose like retargeting users, brand awareness of your product. We have segregated the frequency as per the industry.

  • News: 3-4 times a day which depends on the news, it’s significance and gravity as per your users.
  • Games: Once a day or less and that too after deciding its time slot as to when the users will be excited to receive your notifications and give the maximum response.
  • Travel: 2-3 times a day. This number may vary depending upon the holiday seasons. Also if your plan to promote a new holiday package.
  • Fitness: 3-4 times a week or even daily reminders are acceptable depending on the type of fitness business. For example, if you are a fitness band app then daily morning and evening notifications are fine to alert the user to remind about his target.

Right Content

When the right content is sent to the right audience and that too on right time then that is surely going to help you achieve your business goals.

Push notifications study reveals that there are a huge amount of users that find these notifications as important and essential. It is may happen so since the notifications sent by you are of user’s interest or the content provided is giving valuable. Content that is relevant to users generate high user engagement. As per the recent study, Personalisation can boost push notification open rates by up to 800%. When the content is personalized it boost the open rate 4 times than sending a generic message. This can be done reciprocating your user with their name, including a custom image, a thank you note, personalized message etc.

Content and timing go hand in hand for any push notifications’ success. Giving a customized and personal touch to your notification on right is sure to give an immeasurable response.

Targeting the right audience

Always consider sharing the right content with the right audience with your users. Your information should be as targeted as possible. Creating and recognizing who you plan to target must be an essential part of determining your push notification plan. There is a greater risk of your entire communication being a failure if you target the wrong audience. Therefore, building specific customer personas benefits you plan the most powerful push notification strategy. It is better for companies to learn more about users and take extra efforts to avoid their push notification to be seen as annoying by users.

Let us take an example of women to fashion retail brand wherein they have segmented their target audience in personas like  Let’s say you run a female fashion retail chain. You have successfully segmented your audience in personas such as- working class, middle-aged housewife, a young mother, and student. So here you would never want to notify all the personas with one push messaging for the sale of babies wear. That just does not make any sense.

push notification service

Related Post: Why your Business Needs Digital Marketing to Grow and Thrive?

Choose the right timing

You have to choose the right time to share the right content with the right audience. Timing should be an indispensable part of your push messaging plan.Suppose you receive a disturbing push notification message at 5 am when you are in deep sleep. What would be your reaction, will u still like that brand or unsubscribe its offers? Here, you are required to take care of local time notification delivery. For example, In New York, it is morning 5 am and at the same time in London, it is 9am.You can determine the right time for your push notifications depending upon your Industry or targetting persona.

Industry-based time

  • News-10-12 pm,5 pm
  • Fashion & lifestyle-12 pm, 5pm, 9 pm
  • Travel-9 pm
  • Hospitality-10 am, 2 pm, 8pm-10 pm
  • Entertainment-8 pm -10 pm
  • Education-11 am-1 pm, 8 pm
  • Healthcare-12 pm

Persona-based time determination

  • Working class-9 am, 12 noon-2 pm, 9pm -11 pm
  • Young mothers-11 am-12 pm, 7 pm-8 pm
  • Middle-aged housewives-12 noon 2 pm, 9 pm-11 pm
  • Students-9 am-12 am, 7 pm-2 am

So to conclude we may say that tailoring your push notifications to your users is not just about what you say and how you say, but first and foremost factor is about time i.ewhen you say it. Lastly, don’t forget to expire messages when they go out of date. gives a modern day advertising platform where a company or website owner can use push notification to monetize their web traffic and advertiser can send notifications to their targetted audience, wherein the users grant permission to receive such messages.

Push Notification-Modern Advertising Channel!

What is Push Notification and how it works?

Push notifications are a communication channel built into every mobile device sold today. They enable apps to reach out to users with short messages that users may respond to. They are notifications that can be sent to a user through a desktop web and mobile web. Web push notifications are delivered on a user’s desktop or mobile screen anytime they have their browser open despite whether or not the user is on the website.

Types of Push Notification

1.Transactional Notifications

Transactional notifications are used to send a notification to users about events upcoming. For example, If a user has ordered some book from an e-commerce application or website, they are notifying a user that their package has been shipped and will be delivered on a particular time and date. Airlines sending notification about the delay in flight and latest status of the fight.

2.System Notifications

System notifications are used to inform users about new product features or openings. For example, sending a notification to the user of a new product feature, or of a vacation or holiday discount offer. Such information when send may attract users and are having chances to conversion.

3.User Notifications

User notifications are used to send alerts or notify users of new messages received from their friends or office colleagues, such as in an e-mail or social networking application. For example, if an important message that’s awaited from a client, push notification alerts to make the further course of action saving time.

push notifications

Related Post: Why your Business Needs Digital Marketing to Grow and Thrive?

Importance of Push Notification to Website Owners

Push-notification advertising is a modern type of advertisement, that enables advertisers to reach their target audience more efficiently and website owners to earn more without adding any banners. So fundamentally it’s a new method to monetize your website.

According to a recent study,73% of publishers are not convinced with their website monetization. They are continually seeing for new ad channels and header bidding solutions to get higher returns on cost per click or cost per impression.

Launch push-notification advertising on your website is very simple. It is more or less similar to any other type of ad types. If You have apparently tried display or native, push notification also works the same way. You just install the code of the ad network of your choice like and start getting more money.

Importance of Push Notification to Advertisers

Push notification technology is fast evolving from a simple message delivery system to a strong and interactive medium. They are the first and often most important communications channel used by apps. Almost all major app uses push notifications for transactions and re-engagement. They signify a great way to interact with your audience. According to a study made, 52% of smartphone users let push notifications on their devices, and this method can benefit businesses in the following ways:

  • Pointing users to visit your social media networks or channels.
  • Advertising your existing products and services or promoting the new ones especially ones having special offers.
  • Developing trust, loyalty and brand reputation by delivering valuable content to users.
  • Engaging users who are currently on your website.
  • Re-engagement is possible for users who have abandoned carts, especially for e-commerce applications.

Related PostWhy Mobile App is important for your Business?

push notifications

Best Practice when using Push Notification technology

An important element of notifications is that users must opt-in to receiving such messages. The number of notifications that most users get, many choose to opt-out of receiving more unless and until there is a compelling value of those notifications.

The simplest idea for an application to increase the opt-in rate is to define the value of notifications before prompting the users for notification permissions.

Using Permission Messages before showing a device Permission Requests is a genuine practice as it increases the probability that users will remain subscribed to your push notifications and find them valuable. Permission messages do the following three things

  • They inform a user of the value of subscribing to push notifications.
  • They obtain user intention with buttons like ‘Enable’ and ‘No Thanks’.
  • Trigger a Permission Request, if the user shows his preference to get such notifications. provides a modern day advertising platform where a website owner can use push notification to monetize their web traffic and advertiser can send notifications to their targetted audience and wherein the users grant permission to receive such messages.