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5 Important Elements to Be Considered While Designing an E-Commerce Website

Creating an ecommerce website can be difficult. There are numerous factors to consider, ranging from site performance to user engagement. Its one thing to create a simple website, but creating an ecommerce website presents its own set of challenges. To begin with, ecommerce sites are designed not only to inform and showcase your brand online, but also to allow customers to shop. As a result, designers must ensure that the site is intuitive and simple to use in order to generate sales. Without sales, the website’s entire purpose is lost. If you’ve ever wondered what the rules and website design ideas are for creating an ecommerce website, you’ve come to the right place. In this article, I’ll show you some of the most important features an ecommerce site should have:

As more consumers prefer to buy goods online, launching an ecommerce website can help you take your business to the next level. ouriken consulting, to be similar to what you were doing with your shared website.

How does that help you?

An online store can help you reach more people around the world, retain existing customers, and attract new ones. It allows people to look at your products and buy them from anywhere, at any time. Because an ecommerce store is always open. Simply put, the number of ecommerce businesses is growing for a reason. Regardless of the size of your company, you should plan and build an ecommerce store.

Is there anything else?

However, in order to ensure the success of your online store, you must create an eye-catching and functional ecommerce website design. You must create a visually appealing website with a good user interface that is optimized to increase conversions.  So, what does it take to create a fantastic online store with an eye-catching ecommerce website design? Let’s take a closer look.

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How Do You Design an Effective Ecommerce Website for Your Business?

A good ecommerce website design can assist you in presenting yourself as a trustworthy and legitimate company, which is what customers are looking for. If you want to successfully grow your online business, your ecommerce corporate website design should include the following elements.

  1. A Simple and Clean Design

The success of an online store is heavily influenced by the design of its website. In fact, 48% of people judge a company’s credibility based on its website design. Busy designs quickly lose their appeal. Similarly, the more elements you place on a web page, the more they may distract users from the store’s main purpose. Removing unnecessary elements can assist you in drawing your visitors’ attention to what is most important. And there’s more.

A minimalist website will also load faster, allowing you to reduce bounce rates and engage more visitors. If you don’t want to make a mistake with the look and feel of your website, website design templates can come in handy. They are code-free and professionally designed to give your website a clean, professional appearance. So, if you want to optimize your store for more conversions, keep it simple and keep the focus on closing the sale. Ecommerce website designs that are clean and simple are always preferable.

  1. It Is Essential to Conduct a Site Search

According to statistics, 30% of visitors to ecommerce websites use search to find the products they are looking for, so it is critical to ensure that the search functionality is available and easy to use. Furthermore, it is a good idea to use features such as auto complete to assist users in finding popular products or items related to their searches.

Another important method for assisting users in finding products is faceted search. This feature allows them to narrow their search in a variety of ways, such as by department, size, price range, manufacturer, and so on. Providing this functionality empowers users to find what they need by allowing them to narrow their searches to exactly what they are looking for.

A word of advice: Make sure product information is fully defined and well organized in order for searches to return the best results. This will allow for faceted search and better search results in general.

  1. Security is important.

SSL should be supported by all ecommerce website sites in order to encrypt sensitive information. This is especially true for credit card and payment information, but it also applies to any customer information such as address, phone number, email address, and so on. Customers expect their personal information to be secure when they make an online purchase, so ensuring that SSL is implemented is not only a good idea, but absolutely necessary for ensuring that your customers trust that their information will be secure. Furthermore, security is required for any business that accepts credit card payments to meet PCI compliance. Don’t keep credit card information in your website’s database. While it may appear to be a good idea to keep card information on file to make purchases easier for customers, doing so poses a significant security risk, and if your database is compromised, you will be held liable for the loss.

Related Post: Why do companies Redesign their Website every year?

  4. Improve Site Performance

Customers are likely to leave if your website is slow. According to statistics, 40% of users will abandon a website that takes more than 3 seconds to load. This is especially true for mobile users, who are frequently multitasking while accessing websites design  are more likely to switch to another if a site is too slow. To avoid losing customers due to slow load times, make sure your site is optimized to run as quickly as possible. Here are a few suggestions to make your site run more smoothly: Combining a site’s JavaScript or CSS resource files into single files speeds up user interaction with the site because users only have to download one JavaScript file or style sheet rather than five or ten. Compress images to provide the best visuals at the smallest possible size, thereby reducing download times.

Reduce the time spent sending data between the web server and the database server by using caching. Keeping these aspects of an ecommerce website in mind during development will help you ensure that you are providing the best experience for your customers, but there are many more elements to consider when developing your site. You’ll want to plan for Search Engine Optimization (SEO) and keep your product data organized, as well as think about how to target your content to different users and a variety of other factors.

  1. Responsiveness to Mobile Devices

A sizable number of users shop online using their mobile devices. To ensure that visitors have a positive experience, optimize your website for mobile devices. Responsive design can improve the usability of your ecommerce website. Visitors should be able to quickly access all of the important features, offers, and products on your mobile site

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Why do companies Redesign their Website every year?

Credits: Jagruti Singhal

The reason why companies redesign their website every 3 years is due to changes in technology. Technology runs fast and just like that websites also get outdated. Nobody wants an obsolete website on a network full of new and modern websites with unique web designs. Hence, to keep up with the modern trend’s companies redesign their websites every 3 years which keeps the company’s website fresh and does not allow it to fade in the crowd.

Redesigning a website does not only include changes in graphics or keeping up with trends but also changes in SEO and speech-specific keywords. SEO tactics keep changing every few years and due to this reason companies should redesign and update their websites every few years.

When do you know it’s time to redesign your website?

Firstly, without beating around the bush, you must redesign your website every 2-3 years. If you want your website to stand out and do not wish for it to vanish in thin air around the new modern websites with trendy web designs on the internet you must keep updating and redesigning your web every few years.

Now let’s have a look at the list of things that will help you to know that your website needs an update:

1.Visually Outdated: 

First impressions matter a lot! Let’s be honest, if you meet a person for the first time you are going to judge him through his outward appearance like fashion, hygiene, or beauty, etc. Just like that, websites are also judged. No visitor is going to keep scrolling and going around your website if they find it visually unappealing. If you haven’t redesigned your website in more than 5yrs then guess what? You need a website redesign.

An outdated web design either gives the impression of not being in touch with modern trends or the website company just doesn’t care. It may also give the impression of the website and company being shut down. Due to this, you may lose tons of customers. 

2.Heavy texts:

We live in a visually appealing world. If your website consists of more words & texts than graphic designs, images, and icons then without giving it a second thought you should start redesigning your website.

No visitor is going to scroll through your website that’s full of heavy texts. It’s not only uneasy for the eyes but it’s also overwhelming, and no matter what type of message you are trying to convey it will most likely get lost, misread, or unread. 

People have an average attention span of 8 seconds and you need to use it wisely. A text-heavy website will not only give the visitors a hard time reading but will also block the call-to-action buttons which may lead to visitors giving up and leaving the website.

3.Slow Loading:

Like we said before the attention span of visitors is 8 seconds and you want to capture their attention in those 8 seconds for them to actually engage on your website. 

In a world full of fast network connections, if your website takes a lot of time loading it will lead to visitors losing their interest and moving on to another website.

Hence, your website must load within 3 seconds. No visitor is going to be around on the website that takes more than 10 seconds to load unless it’s really an important website. 

4.Not Responsive to Mobile Device:

Responsive web designing servicesn average person spends more than 5 hours on their smartphone which means having a mobile responsive site is a must! People need information as fast as possible and smartphones are the devices that are very much convenient to use. 

A visitor will most likely check your website on their mobile-first and once you grab their attention, they will move to their other devices like laptops, etc to have a good experience. A website displayed incorrectly on a smartphone will make visitors lose interest.

No matter how good your website is, if it does not display correctly on a smartphone it will lead to a loss of visitors. 

Web redesigning surely has many steps but taking time and evaluating your presence online will surely lead you one step ahead of your goals. 

Generate More Online Sales with Website Redesigning Services!

The need for online and inside sales is growing day-by-day in modern times and there are different approaches to be pursued to increase it. You may be pleased with the fact that you have a website at the moment, but does it draw enough audiences?

Below are some signs that your website will need to be updated to improve your revenue online.

Ranking is Low

If you witness website traffic going down, then it is a warning that the architecture might be obsolete. The website should be optimized in such a way that the search engine results page (SERP) is easier. As per the report, websites that have invested in the renovation of the SEO guidelines website get over 50 percent of the overall internet traffic.

Content is outdated

One of the key ranking criteria is the creation of quality content that will inevitably lead to more traffic, higher ranking, and desired results. Content is not a king, but a KINGDOM. Content is far more relevant than simply filling out web pages. The material can then be revised from time to time to consider the popularity of different keywords.

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Mobile users are not engaging

Since half of the overall visitors are smartphone or tablet users these days, websites should be mobile-friendly. This is also one of the main reasons why it should be responsive to the smartphone.

The speed of the website is slow

Time is the engine of the soul of every business. If the website’s pace is sluggish, the user interface will also be affected. If the customer interface isn’t successful, it might be tough for company owners to persuade their target markets of it. If it takes longer than 5 seconds to open, 53% of smartphone users leave the page. Eventually, the translation rate and bounce rate would be impacted. In comparison, Google also penalizes websites with a poor page speed rate, which prevents their search engine presence.

All Competitors have recently updated theirs

It is true that one does not blindly imitate their rival and have their own market plans, but if your rival produces results outshining yours after upgrading the website, then it is time for you to upgrade yours as well.

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TO SUM UP,

If you are facing some of the problems mentioned above on your website, then it is time to contact us to redesign your website. This will encourage you to reap the advantages that come with it by redesigning the website.