Credits: Jagruti Singhal
The reason why companies redesign their website every 3 years is due to changes in technology. Technology runs fast and just like that websites also get outdated. Nobody wants an obsolete website on a network full of new and modern websites with unique web designs. Hence, to keep up with the modern trend’s companies redesign their websites every 3 years which keeps the company’s website fresh and does not allow it to fade in the crowd.
Redesigning a website does not only include changes in graphics or keeping up with trends but also changes in SEO and speech-specific keywords. SEO tactics keep changing every few years and due to this reason companies should redesign and update their websites every few years.
When do you know it’s time to redesign your website?
Firstly, without beating around the bush, you must redesign your website every 2-3 years. If you want your website to stand out and do not wish for it to vanish in thin air around the new modern websites with trendy web designs on the internet you must keep updating and redesigning your web every few years.
Now let’s have a look at the list of things that will help you to know that your website needs an update:
1.Visually Outdated:
First impressions matter a lot! Let’s be honest, if you meet a person for the first time you are going to judge him through his outward appearance like fashion, hygiene, or beauty, etc. Just like that, websites are also judged. No visitor is going to keep scrolling and going around your website if they find it visually unappealing. If you haven’t redesigned your website in more than 5yrs then guess what? You need a website redesign.
An outdated web design either gives the impression of not being in touch with modern trends or the website company just doesn’t care. It may also give the impression of the website and company being shut down. Due to this, you may lose tons of customers.
2.Heavy texts:
We live in a visually appealing world. If your website consists of more words & texts than graphic designs, images, and icons then without giving it a second thought you should start redesigning your website.
No visitor is going to scroll through your website that’s full of heavy texts. It’s not only uneasy for the eyes but it’s also overwhelming, and no matter what type of message you are trying to convey it will most likely get lost, misread, or unread.
People have an average attention span of 8 seconds and you need to use it wisely. A text-heavy website will not only give the visitors a hard time reading but will also block the call-to-action buttons which may lead to visitors giving up and leaving the website.
3.Slow Loading:
Like we said before the attention span of visitors is 8 seconds and you want to capture their attention in those 8 seconds for them to actually engage on your website.
In a world full of fast network connections, if your website takes a lot of time loading it will lead to visitors losing their interest and moving on to another website.
Hence, your website must load within 3 seconds. No visitor is going to be around on the website that takes more than 10 seconds to load unless it’s really an important website.
4.Not Responsive to Mobile Device:
n average person spends more than 5 hours on their smartphone which means having a mobile responsive site is a must! People need information as fast as possible and smartphones are the devices that are very much convenient to use.
A visitor will most likely check your website on their mobile-first and once you grab their attention, they will move to their other devices like laptops, etc to have a good experience. A website displayed incorrectly on a smartphone will make visitors lose interest.
No matter how good your website is, if it does not display correctly on a smartphone it will lead to a loss of visitors.
Web redesigning surely has many steps but taking time and evaluating your presence online will surely lead you one step ahead of your goals.